MA in Brand Management
This MA program at Macromedia University of Applied Sciences, Germany, focuses on provi...
MA in Digital Media Business
Berlin, Munich
INTAKE: Mar & Oct
Program Overview
Macromedia University's 18-month MA in Digital Media Business offers a comprehensive curriculum, emphasizing research, practical application, industry connections, and a global outlook, preparing students for versatile roles in the ever-evolving digital media industry.
Curriculum: Macromedia University of Applied Sciences offers a comprehensive 18-month Master of Arts (MA) program in Digital Media Business designed to impart expertise in digital media alongside business management. The curriculum covers vital areas such as digital marketing strategies, media management, content creation, data analytics, and emerging technologies. It integrates theoretical teachings with practical applications, employing case studies, hands-on projects, and workshops to foster essential skills in the digital media landscape.
Research Focus: The MA in Digital Media Business program emphasizes a research-centric approach, encouraging students to explore contemporary digital trends, technological advancements, consumer behavior in digital spaces, and the evolving landscape of digital media business models. It provides opportunities for conducting research projects and thesis work, fostering critical analysis and innovation in digital media strategies.
Industry Engagement: Macromedia University facilitates robust ties with industry partners, ensuring active industry engagement for students. The program incorporates guest lectures, seminars, and collaborative projects with industry professionals, offering students practical exposure and networking opportunities within the dynamic digital media sector.
Global Perspective: With a focus on the global nature of digital media, the program integrates a global perspective into its curriculum. It delves into international digital markets, cultural influences on digital media, and global media strategies, preparing graduates to navigate the diverse and interconnected global digital landscape.
Location
Berlin, Munich
Score
IELTS 6
Tuition Fee
Euro 13000
Macromedia University of Applied Sciences sets clear and transparent entry requirements for international students, ensuring a fair and accessible admissions process.
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Academic Qualifications: Prospective international students applying for postgraduate programs are typically required to have attained a minimum academic score of 60% or above in their previous educational qualifications. This criterion serves as a benchmark for assessing a student's academic capability for admission consideration.
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English Language Proficiency:
IELTS Requirements: An overall IELTS score of 6 is mandatory for admission to postgraduate programs at Macromedia University of Applied Sciences. Additionally, there should be no individual band score less than 5.5 in the IELTS test.
TOEFL iBT Requirements: For applicants opting for TOEFL, the minimum overall score required is 72 with no sub-score falling below 16 in each section.
Macromedia University of Applied Sciences acknowledges the significance of supporting talented and deserving international students pursuing higher education. To facilitate access to education, the university offers various scholarships to assist students in achieving their academic aspirations.
1. Diversity Scholarship: This scholarship is aimed at encouraging diversity and inclusivity within the student body. It is awarded to outstanding international students from diverse cultural backgrounds who demonstrate academic excellence, leadership qualities, and a commitment to fostering cross-cultural understanding.
2. Merit-Based Scholarships: Macromedia University offers merit-based scholarships to students with exceptional academic achievements. These scholarships recognize outstanding academic performance, innovative thinking, and a strong commitment to their field of study. Eligibility criteria often include academic transcripts, essays, and letters of recommendation.
3. Need-Based Financial Aid: The university also provides need-based financial aid to students facing financial challenges. These scholarships are designed to assist students who demonstrate financial need and are unable to meet the full cost of tuition. Applicants typically need to submit financial documentation to qualify for this aid.
4. Alumni Scholarships: Macromedia University may offer scholarships to alumni or family members of former students who wish to pursue further studies at the university. These scholarships aim to foster a strong alumni network and support the continuation of education within families associated with the university.
The 18-month MA in Digital Media Business program at Macromedia University of Applied Sciences prepares graduates for a wide array of career opportunities in the dynamic and rapidly evolving field of digital media.
Digital Marketing Manager: Graduates can pursue roles as digital marketing managers, orchestrating digital campaigns, analyzing data, and devising strategies to enhance brand visibility and engagement.
Media Strategist: With expertise in digital media trends, graduates may opt for positions as media strategists, developing comprehensive media plans and optimizing digital channels for maximum impact.
Content Manager/Strategist: Graduates can explore careers as content managers or strategists, creating and managing compelling digital content, and developing strategies for content distribution across various digital platforms.
Data Analyst/Marketing Analyst: Proficient in data analytics, graduates can seek roles as data or marketing analysts, interpreting digital data to drive informed business decisions and optimize marketing strategies.
Digital Business Development Manager: Graduates may pursue roles as digital business development managers, identifying digital business opportunities and implementing strategies for business growth in digital spaces.
Social Media Manager: With expertise in social media, graduates can take on roles as social media managers, developing and implementing social media strategies to enhance brand presence and engagement.
E-commerce Specialist: Graduates may explore roles in e-commerce, managing online sales platforms, optimizing user experience, and driving digital sales strategies.
Digital Media Entrepreneur: Equipped with entrepreneurial skills, graduates can venture into establishing their digital media startups or innovative digital media businesses.
