MA in Brand Management
This MA program at Macromedia University of Applied Sciences, Germany, focuses on provi...
MA in Design Management
Munich
INTAKE: Mar & Oct
Program Overview
Macromedia University's 18-month MA in Design Management offers a comprehensive curriculum, emphasizing research, practical application, industry connections, and a global outlook, preparing students for dynamic roles where design, innovation, and business converge.
Curriculum: Macromedia University of Applied Sciences offers an extensive 18-month Master of Arts (MA) program in Design Management focusing on the fusion of design principles with strategic business management. The curriculum encompasses modules covering design thinking, brand management, innovation, project management, and entrepreneurship. It integrates theoretical learning with practical applications, employing case studies, collaborative projects, and workshops to develop students' creative and managerial competencies.
Research Focus: The MA in Design Management program emphasizes a research-centric approach, encouraging students to explore emerging design trends, consumer behavior, market insights, and innovative design strategies. It provides avenues for conducting research projects and a master's thesis, fostering critical analysis and problem-solving skills within the realm of design and business.
Industry Engagement: Macromedia University fosters strong ties with industry partners, providing students with opportunities for practical engagement within the design industry. The program facilitates workshops, guest lectures, and collaborative projects with industry professionals, offering students real-world exposure and networking prospects.
Global Perspective: With a focus on the global impact of design strategies, the program integrates a global perspective into its curriculum. It explores design practices across cultures, markets, and diverse industries, preparing graduates for careers in the international design landscape.
Location
Munich
Score
IELTS 6
Tuition Fee
Euro 10600
Macromedia University of Applied Sciences sets clear and transparent entry requirements for international students, ensuring a fair and accessible admissions process.
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Academic Qualifications: Prospective international students applying for postgraduate programs are typically required to have attained a minimum academic score of 60% or above in their previous educational qualifications. This criterion serves as a benchmark for assessing a student's academic capability for admission consideration.
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English Language Proficiency:
IELTS Requirements: An overall IELTS score of 6 is mandatory for admission to postgraduate programs at Macromedia University of Applied Sciences. Additionally, there should be no individual band score less than 5.5 in the IELTS test.
TOEFL iBT Requirements: For applicants opting for TOEFL, the minimum overall score required is 72 with no sub-score falling below 16 in each section.
Macromedia University of Applied Sciences acknowledges the significance of supporting talented and deserving international students pursuing higher education. To facilitate access to education, the university offers various scholarships to assist students in achieving their academic aspirations.
1. Diversity Scholarship: This scholarship is aimed at encouraging diversity and inclusivity within the student body. It is awarded to outstanding international students from diverse cultural backgrounds who demonstrate academic excellence, leadership qualities, and a commitment to fostering cross-cultural understanding.
2. Merit-Based Scholarships: Macromedia University offers merit-based scholarships to students with exceptional academic achievements. These scholarships recognize outstanding academic performance, innovative thinking, and a strong commitment to their field of study. Eligibility criteria often include academic transcripts, essays, and letters of recommendation.
3. Need-Based Financial Aid: The university also provides need-based financial aid to students facing financial challenges. These scholarships are designed to assist students who demonstrate financial need and are unable to meet the full cost of tuition. Applicants typically need to submit financial documentation to qualify for this aid.
4. Alumni Scholarships: Macromedia University may offer scholarships to alumni or family members of former students who wish to pursue further studies at the university. These scholarships aim to foster a strong alumni network and support the continuation of education within families associated with the university.
The 18-month MA in Design Management program at Macromedia University of Applied Sciences prepares graduates for a spectrum of career paths at the intersection of design, innovation, and business management.
Design Manager: Graduates can pursue roles as design managers, leading design teams, overseeing projects, and integrating design principles with business strategies to drive innovation and brand development.
Brand Strategist: With expertise in design and brand management, graduates may seek positions as brand strategists, responsible for creating compelling brand narratives and aligning design strategies with brand objectives.
Innovation Consultant: The program equips graduates with skills to work as innovation consultants, guiding organizations in fostering a culture of innovation, developing new products, and implementing design-driven solutions.
Product Development Manager: Graduates can explore roles as product development managers, utilizing design thinking to oversee the creation and launch of products aligned with consumer needs and market trends.
Marketing and Communication Specialist: With a blend of design and business knowledge, graduates may pursue careers as marketing and communication specialists, creating impactful visual narratives and communication strategies for brands.
Design Entrepreneur: Equipped with entrepreneurial skills, graduates can venture into design entrepreneurship, launching their design-driven businesses or startups.
User Experience (UX) Designer: Graduates can opt for roles as UX designers, focusing on creating intuitive and user-centric designs for products and digital interfaces.
Creative Director: With a comprehensive understanding of design and management, graduates may aspire to roles as creative directors, leading creative teams and shaping the artistic direction of projects.
