MA in Brand Management
This MA program at Macromedia University of Applied Sciences, Germany, focuses on provi...
MA in Design Management
Munich
INTAKE: Mar & Oct
Program Overview
Macromedia University's MA in Design Management offers a comprehensive curriculum, combining design thinking with business management, fostering research skills, industry connections, and a global outlook, preparing students for dynamic careers at the intersection of design and business.
Curriculum: Macromedia University of Applied Sciences offers an innovative Master of Arts (MA) in Design Management program aimed at integrating design principles with business strategies. The curriculum covers areas such as design thinking, brand management, innovation, project management, and entrepreneurship. It blends design methodologies with business acumen, employing case studies, practical projects, and interdisciplinary collaborations to develop students' creative and managerial skills.
Research Focus: The MA in Design Management program emphasizes a research-focused approach, encouraging students to explore design trends, consumer behavior, market insights, and design-driven innovation. It provides opportunities for research projects and thesis work, enabling students to delve deeper into design-related topics and their impact on business.
Industry Engagement: Macromedia University facilitates strong ties with industry partners, providing students with exposure to real-world design challenges and industry insights. The program often includes collaborations, guest lectures, and workshops conducted by industry professionals, offering practical exposure and networking opportunities.
Global Perspective: The program integrates a global perspective by addressing design management within a global context. It explores design strategies across cultures, markets, and diverse industries, preparing graduates to navigate the complexities of a globalized design landscape.
Location
Munich
Score
IELTS 6
Tuition Fee
Euro 10600
Macromedia University of Applied Sciences sets clear and transparent entry requirements for international students, ensuring a fair and accessible admissions process.
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Academic Qualifications: Prospective international students applying for postgraduate programs are typically required to have attained a minimum academic score of 60% or above in their previous educational qualifications. This criterion serves as a benchmark for assessing a student's academic capability for admission consideration.
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English Language Proficiency:
IELTS Requirements: An overall IELTS score of 6 is mandatory for admission to postgraduate programs at Macromedia University of Applied Sciences. Additionally, there should be no individual band score less than 5.5 in the IELTS test.
TOEFL iBT Requirements: For applicants opting for TOEFL, the minimum overall score required is 72 with no sub-score falling below 16 in each section.
Macromedia University of Applied Sciences acknowledges the significance of supporting talented and deserving international students pursuing higher education. To facilitate access to education, the university offers various scholarships to assist students in achieving their academic aspirations.
1. Diversity Scholarship: This scholarship is aimed at encouraging diversity and inclusivity within the student body. It is awarded to outstanding international students from diverse cultural backgrounds who demonstrate academic excellence, leadership qualities, and a commitment to fostering cross-cultural understanding.
2. Merit-Based Scholarships: Macromedia University offers merit-based scholarships to students with exceptional academic achievements. These scholarships recognize outstanding academic performance, innovative thinking, and a strong commitment to their field of study. Eligibility criteria often include academic transcripts, essays, and letters of recommendation.
3. Need-Based Financial Aid: The university also provides need-based financial aid to students facing financial challenges. These scholarships are designed to assist students who demonstrate financial need and are unable to meet the full cost of tuition. Applicants typically need to submit financial documentation to qualify for this aid.
4. Alumni Scholarships: Macromedia University may offer scholarships to alumni or family members of former students who wish to pursue further studies at the university. These scholarships aim to foster a strong alumni network and support the continuation of education within families associated with the university.
The MA in Design Management program at Macromedia University of Applied Sciences prepares graduates for multifaceted career paths at the convergence of design, innovation, and business management.
Design Manager: Graduates can pursue roles as design managers, orchestrating design teams, overseeing projects, and integrating design principles with business strategies to drive innovation and brand development.
Brand Strategist: Equipped with design and brand management expertise, graduates may seek positions as brand strategists, shaping compelling brand narratives and aligning design strategies with brand objectives.
Innovation Consultant: The program equips graduates with the skills to work as innovation consultants, guiding organizations in fostering a culture of innovation, developing new products, and implementing design-driven solutions.
Product Development Manager: Graduates can explore roles as product development managers, leveraging design thinking to oversee the creation and launch of products aligned with consumer needs and market trends.
Marketing and Communication Specialist: With a blend of design and business knowledge, graduates may pursue careers as marketing and communication specialists, crafting impactful visual narratives and communication strategies for brands.
Design Entrepreneur: Empowered with entrepreneurial skills, graduates can venture into design entrepreneurship, establishing their design-centric businesses or startups.
User Experience (UX) Designer: Graduates can opt for roles as UX designers, focusing on creating intuitive and user-centric designs for products and digital interfaces.
Creative Director: With a comprehensive understanding of design and management, graduates may aspire to roles as creative directors, leading creative teams and shaping the artistic direction of projects.
