MBM Master of Business Management Entrepreneurship & Innovation
New European College (NEC) in Germany stands as a beacon of academic e...
BBA Bachelor of International Business Administration Marketing & Communication
Munich
INTAKE: Feb, Mar, May, Aug, Oct & Nov
Program Overview
The Bachelor of International Business Administration (BBA) program in Marketing & Communication at New European College (NEC) in Germany is designed to provide students with a comprehensive understanding of marketing strategies, consumer behavior, and effective communication in the global business landscape. The program aims to equip students with the skills necessary to thrive in dynamic marketing and communication roles.
Curriculum: NEC's BBA in Marketing & Communication offers a balanced curriculum covering core business subjects alongside specialized courses focusing on marketing principles, brand management, digital marketing, market research, and strategic communication. Students delve into topics such as advertising, public relations, consumer psychology, and media planning.The program emphasizes practical learning through case studies, projects, and internships that allow students to apply theoretical knowledge to real-world marketing and communication scenarios. Students develop a strong foundation in marketing strategies, creative thinking, and effective communication skills essential for success in marketing roles.
Research Focus: NEC encourages students to engage in research projects focusing on marketing trends, consumer behavior analysis, advertising effectiveness, and emerging communication channels. Students have the opportunity to collaborate with faculty on research initiatives, gaining insights into industry-relevant topics and contributing to the advancement of knowledge in marketing and communication.The program's emphasis on research cultivates analytical thinking, critical evaluation of marketing strategies, and the application of theoretical concepts in practical settings.
Industry Engagement: NEC maintains strong connections with the marketing and communication industry, providing students with exposure to industry professionals, guest lectures, and workshops. Through partnerships with marketing agencies, advertising firms, and communication experts, students gain insights into industry practices, trends, and career opportunities.The college facilitates internships and practical training, allowing students to gain hands-on experience in marketing agencies, corporate marketing departments, or advertising firms, fostering industry-relevant skills and professional networking.
Global Perspective: NEC's BBA in Marketing & Communication integrates a global perspective by exploring international marketing strategies, cross-cultural communication, and the impact of globalization on consumer behavior. With a diverse student body and faculty from various cultural backgrounds, the program encourages cross-cultural interactions and understanding of global marketing dynamics.Moreover, NEC offers international study opportunities, exchange programs, and collaborations with global marketing agencies, exposing students to diverse marketing practices and communication strategies worldwide. These initiatives broaden students' perspectives and prepare them for careers in a globalized marketing and communication landscape.
Location
Munich
Score
IELTS 6
Tuition Fee
Euro 9800
New European College sets clear and transparent entry requirements for international students, ensuring a fair and accessible admissions process.
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Academic Qualifications: Prospective international students applying for undergraduate programs are typically required to have attained a minimum academic score of 60% or above in their previous educational qualifications. This criterion serves as a benchmark for assessing a student's academic capability for admission consideration.
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English Language Proficiency:
IELTS Requirements: An overall IELTS score of 6.5 is mandatory for admission to undergraduate programs at New European College. Additionally, there should be no individual band score less than 5.5 in the IELTS test.
TOEFL iBT Requirements: For applicants opting for TOEFL, the minimum overall score required is 90 with no sub-score falling below 21 in each section.
New European College in Germany offers various scholarships to support and encourage talented international students pursuing their education at the institution. These scholarships aim to recognize academic excellence, leadership potential, and diverse achievements among applicants.
Merit-Based Scholarships: The college offers merit-based scholarships to outstanding students with exceptional academic records. These scholarships may cover a percentage of tuition fees or provide financial support based on academic achievements, often requiring a specific GPA or academic performance threshold for eligibility.
Need-Based Scholarships: New European College also provides need-based scholarships to students who demonstrate financial need. These scholarships assist students in meeting tuition costs or covering living expenses while pursuing their studies.
Diversity Scholarships: The institution values diversity and offers scholarships to encourage a diverse student body. These scholarships are aimed at students from various cultural, ethnic, or socioeconomic backgrounds, fostering inclusivity and cross-cultural exchange within the college community.
Leadership Scholarships: New European College recognizes the importance of leadership qualities and offers scholarships to students who exhibit strong leadership potential or have demonstrated leadership skills in their academic or extracurricular activities.
Graduates from New European College's (NEC) Bachelor of International Business Administration (BBA) program specializing in Marketing & Communication possess a diverse skill set, preparing them for various career paths in the dynamic field of marketing and communication.
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Marketing Manager: Graduates can excel as marketing managers, overseeing marketing strategies, campaigns, and branding initiatives for companies or organizations.
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Digital Marketing Specialist: Utilizing their knowledge of digital platforms, graduates can specialize in digital marketing, focusing on social media, SEO, content creation, and online advertising.
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Brand Manager: Graduates can work as brand managers, responsible for developing and maintaining brand identity, managing brand portfolios, and executing brand strategies.
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Advertising Account Executive: Working in advertising agencies, graduates can manage client accounts, develop advertising campaigns, and ensure effective communication with target audiences.
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Market Research Analyst: Graduates can pursue roles in market research, conducting analyses, and gathering consumer insights to guide marketing strategies and product development.
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Public Relations Specialist: Graduates can specialize in public relations, managing communication between organizations and the public, handling media relations, and crisis communications.
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Content Marketing Manager: Focusing on content creation and distribution, graduates can work as content marketing managers, developing engaging content strategies to attract and retain audiences.
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Media Planner/Buyer: Graduates can work in media agencies, planning and buying advertising space across various media channels, optimizing reach and engagement.
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Event Manager: Graduates can organize and manage events, leveraging their communication skills to create engaging experiences for brands or organizations.
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Marketing Consultant: Providing expertise to businesses, graduates can work as marketing consultants, offering strategic advice, and solutions for marketing and communication challenges.
