MBM Master of Business Management Digital Marketing & Communication

Munich

INTAKE: Feb, Mar, May, Aug, Oct & Nov

Program Overview

New European College (NEC) in Germany is renowned for offering an esteemed Master of Business Management (MBM) program focusing on Digital Marketing & Communication. NEC stands out for its commitment to providing a cutting-edge education that integrates theoretical knowledge with practical applications, preparing students for the rapidly evolving landscape of digital business.

Curriculum: NEC's MBM program in Digital Marketing & Communication is designed to equip students with a comprehensive understanding of digital strategies, marketing principles, and effective communication techniques. The curriculum encompasses a blend of core business subjects along with specialized courses tailored to address the nuances of digital marketing and communication strategies in today's dynamic business environment. Students delve into modules covering digital marketing strategies, social media marketing, content creation, data analytics, consumer behavior analysis, and effective communication strategies in the digital realm. The program places a strong emphasis on practical learning through case studies, real-world projects, and internships, enabling students to apply theoretical concepts in practical scenarios.

Research Focus: NEC fosters a culture of research and innovation, encouraging students to engage in research projects focused on digital marketing trends, consumer behavior in digital spaces, emerging communication channels, and technological advancements impacting the field. Students have the opportunity to collaborate with faculty on research initiatives, contribute to academic discussions, and participate in conferences, thereby enriching their understanding of the digital landscape.

Industry Engagement: NEC maintains strong ties with industry leaders and professionals in the digital marketing and communication sectors. Through guest lectures, workshops, and industry-specific projects, students gain insights into the latest trends, tools, and best practices in the digital realm. The college facilitates internship opportunities, allowing students to gain hands-on experience and practical exposure to the digital business domain.

Global Perspective: NEC embraces a global perspective by integrating diverse cultural experiences and global business practices into its curriculum. The MBM program encourages multicultural interactions among students and faculty, fostering an inclusive environment that prepares students for the globalized nature of the digital marketing and communication landscape. Additionally, study abroad programs and exchange opportunities further enhance students' exposure to different business environments and cultural dynamics worldwide.

Location

Munich

Score

IELTS 6.5

Tuition Fee

Euro 12200

New European College sets clear and transparent entry requirements for international students, ensuring a fair and accessible admissions process.

Academic Qualifications: Prospective international students applying for postgraduate programs are typically required to have attained a minimum academic score of 60% or above in their previous educational qualifications. This criterion serves as a benchmark for assessing a student's academic capability for admission consideration.
English Language Proficiency:
IELTS Requirements: An overall IELTS score of 6.5 is mandatory for admission to postgraduate programs at New European College. Additionally, there should be no individual band score less than 5.5 in the IELTS test.

TOEFL iBT Requirements: For applicants opting for TOEFL, the minimum overall score required is 90 with no sub-score falling below 21 in each section.

New European College in Germany offers various scholarships to support and encourage talented international students pursuing their education at the institution. These scholarships aim to recognize academic excellence, leadership potential, and diverse achievements among applicants.

Merit-Based Scholarships: The college offers merit-based scholarships to outstanding students with exceptional academic records. These scholarships may cover a percentage of tuition fees or provide financial support based on academic achievements, often requiring a specific GPA or academic performance threshold for eligibility.

Need-Based Scholarships: New European College also provides need-based scholarships to students who demonstrate financial need. These scholarships assist students in meeting tuition costs or covering living expenses while pursuing their studies.

Diversity Scholarships: The institution values diversity and offers scholarships to encourage a diverse student body. These scholarships are aimed at students from various cultural, ethnic, or socioeconomic backgrounds, fostering inclusivity and cross-cultural exchange within the college community.

Leadership Scholarships: New European College recognizes the importance of leadership qualities and offers scholarships to students who exhibit strong leadership potential or have demonstrated leadership skills in their academic or extracurricular activities.

Graduates from New European College's (NEC) Master of Business Management (MBM) program specializing in Digital Marketing & Communication possess a versatile skill set that opens up various career opportunities in the dynamic digital landscape.

Digital Marketing Manager: Graduates can excel as digital marketing managers, overseeing online marketing strategies, campaigns, and analyzing data to optimize performance.
Social Media Strategist: Leveraging their understanding of digital platforms, graduates can specialize in creating and implementing social media strategies to enhance brand visibility and engagement.
Content Marketing Specialist: Graduates can pursue roles in content creation and management, developing compelling content strategies to attract and retain target audiences.
Digital Analyst: With a focus on data-driven decision-making, graduates can work as digital analysts, interpreting analytics to guide marketing strategies and campaigns effectively.
Brand Communications Manager: Graduates can contribute as brand communications specialists, crafting communication strategies that maintain brand consistency and resonate with digital audiences.
E-commerce Specialist: Utilizing their knowledge of digital marketing, graduates can work as e-commerce specialists, optimizing online sales strategies and enhancing user experience for digital consumers.
Digital PR Coordinator: Managing digital public relations efforts and maintaining online reputation for individuals or organizations is another potential career avenue.
Marketing Consultant: Graduates can offer their expertise as marketing consultants, providing insights and strategies to businesses seeking to enhance their digital presence.
SEO Specialist: With an understanding of search engine optimization (SEO), graduates can work to improve website rankings and visibility in search engine results.
Digital Marketing Entrepreneur: Some graduates may choose to leverage their skills to start their own digital marketing agencies or consultancy firms.

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