MA in Digital Transformation Management
The MA in Digital Transformation Management at CBS International Business School is a f...
Bachelor of Arts in International Business - Marketing Management
Cologne, Mainz
INTAKE: Jan & Aug
Program Overview
The Bachelor of Arts in International Business - Marketing Management at CBS International Business School, Germany, is a specialized program focused on providing students with knowledge and skills in marketing strategies and practices within a global business context.
Curriculum: The curriculum integrates international business studies with a concentration on marketing management principles. It covers areas such as marketing strategies, consumer behavior analysis, brand management, digital marketing, market research, and communication strategies. The program emphasizes practical learning through case studies and projects focused on real-world marketing scenarios.
Research Focus: The Marketing Management program encourages research initiatives focusing on marketing trends, consumer preferences, and innovative marketing strategies. Students have opportunities to engage in research projects exploring topics such as digital marketing effectiveness, cross-cultural consumer behavior, brand positioning in global markets, and the impact of social media on marketing.
Industry Engagement: CBS International Business School fosters industry connections to provide students with exposure to real-world marketing scenarios. Through internships, industry partnerships, guest lectures, and workshops led by marketing professionals, students gain insights into current marketing practices and challenges faced by businesses globally.
Global Perspective: Recognizing the global nature of marketing, the program integrates a global perspective into its curriculum. It covers topics such as international market entry, global branding, cultural influences on marketing strategies, and adapting marketing campaigns to diverse international markets. The diverse student body contributes to a multicultural learning environment.
Location
Cologne, Mainz
Score
IELTS 6
Tuition Fee
Euro 14580
CBS International Business School sets clear and transparent entry requirements for international students, ensuring a fair and accessible admissions process.
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Academic Qualifications: Prospective international students applying for undergraduate programs are typically required to have attained a minimum academic score of 60% or above in their previous educational qualifications. This criterion serves as a benchmark for assessing a student's academic capability for admission consideration.
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English Language Proficiency:
IELTS Requirements: An overall IELTS score of 6.5 is mandatory for admission to undergraduate programs at CBS International Business School. Additionally, there should be no individual band score less than 5.5 in the IELTS test.
TOEFL iBT Requirements: For applicants opting for TOEFL, the minimum overall score required is 92 with no sub-score falling below 21 in each section.
CBS International Business School offers a range of scholarships specifically designed for international students aiming to pursue their academic endeavors at the institution. These scholarships are merit-based and often take into account academic achievements, leadership potential, extracurricular involvement, and other criteria.
Merit-Based Scholarships: Awarded to students with outstanding academic records who demonstrate exceptional potential in their chosen field of study.
Need-Based Scholarships: Aimed at supporting students with demonstrated financial need, ensuring that talented individuals have access to quality education regardless of financial constraints.
Country-Specific Scholarships: Some scholarships are tailored for students from specific countries or regions, encouraging diversity and promoting cultural exchange within the student body.
Program-Specific Scholarships: Available for students enrolling in specific programs or courses, focusing on areas where there is a demand for skilled professionals or to encourage study in particular fields.
Research or Project Grants: Provided to students engaged in innovative research or projects that contribute significantly to their field of study or demonstrate potential for future impact.
Graduates of the Bachelor of Arts in International Business - Marketing Management program from CBS International Business School, Germany, have diverse career opportunities in the field of marketing.
Marketing Manager: Graduates can pursue roles as Marketing Managers, overseeing marketing campaigns, brand strategies, and product promotions in multinational companies.
Digital Marketing Specialist: With expertise in digital marketing, graduates can work as Digital Marketing Specialists, managing online marketing campaigns and leveraging digital platforms.
Market Research Analyst: Proficiency in market analysis prepares graduates for roles as Market Research Analysts, conducting research to understand consumer behavior and market trends.
Brand Manager: Graduates can excel as Brand Managers, developing and maintaining brand identities across international markets.
International Product Manager: The program's focus on product management equips graduates for roles as International Product Managers, overseeing product development and launches in global markets.
Advertising Account Executive: Graduates can pursue careers as Advertising Account Executives, managing client relationships and advertising campaigns for multinational clients.
