Bachelor of Arts in International Business - Digital Management

Cologne, Mainz

 

INTAKE: Jan & Aug

Program Overview

The Bachelor of Arts in International Business - Digital Management at CBS International Business School, Germany, is a specialized program designed to equip students with a strong foundation in international business combined with expertise in digital management strategies and technologies.

Curriculum: The curriculum integrates international business fundamentals with digital management courses. It covers areas such as international marketing, digital marketing strategies, e-commerce, digital innovation, data analytics, cybersecurity, and digital transformation. The program emphasizes hands-on learning through practical projects and case studies focused on digitalization in a global business context.

Research Focus: The Digital Management program encourages research initiatives focusing on the intersection of digital technologies and international business. Students have opportunities to engage in research projects exploring topics such as digital consumer behavior, emerging digital business models, the impact of AI on global business, and digital market entry strategies.

Industry Engagement: CBS International Business School fosters industry connections to provide students with exposure to real-world applications of digital management. Through internships, industry partnerships, guest lectures, and workshops led by industry experts, students gain insights into the latest digital trends and challenges faced by businesses globally.

Global Perspective: Recognizing the global impact of digitalization, the program integrates a global perspective into its curriculum. It covers topics such as global digital markets, cross-border e-commerce, cultural influences on digital business, and strategies for managing digital ventures in diverse international environments. The diverse student body contributes to a multicultural learning environment.

Pollster Education

Location

Cologne, Mainz

Pollster Education

Score

IELTS 6

Pollster Education

Tuition Fee

Euro 14580

CBS International Business School sets clear and transparent entry requirements for international students, ensuring a fair and accessible admissions process. 

  • Academic Qualifications: Prospective international students applying for undergraduate programs are typically required to have attained a minimum academic score of 60% or above in their previous educational qualifications. This criterion serves as a benchmark for assessing a student's academic capability for admission consideration.

  • English Language Proficiency:

    IELTS Requirements: An overall IELTS score of 6.5 is mandatory for admission to undergraduate programs at CBS International Business School. Additionally, there should be no individual band score less than 5.5 in the IELTS test.

    TOEFL iBT Requirements: For applicants opting for TOEFL, the minimum overall score required is 92 with no sub-score falling below 21 in each section.

CBS International Business School offers a range of scholarships specifically designed for international students aiming to pursue their academic endeavors at the institution. These scholarships are merit-based and often take into account academic achievements, leadership potential, extracurricular involvement, and other criteria.

Merit-Based Scholarships: Awarded to students with outstanding academic records who demonstrate exceptional potential in their chosen field of study.

Need-Based Scholarships: Aimed at supporting students with demonstrated financial need, ensuring that talented individuals have access to quality education regardless of financial constraints.

Country-Specific Scholarships: Some scholarships are tailored for students from specific countries or regions, encouraging diversity and promoting cultural exchange within the student body.

Program-Specific Scholarships: Available for students enrolling in specific programs or courses, focusing on areas where there is a demand for skilled professionals or to encourage study in particular fields.

Research or Project Grants: Provided to students engaged in innovative research or projects that contribute significantly to their field of study or demonstrate potential for future impact.

Graduates of the Bachelor of Arts in International Business - Digital Management program from CBS International Business School, Germany, have diverse career opportunities in the rapidly evolving digital business landscape.

Digital Marketing Specialist: Graduates can pursue roles as Digital Marketing Specialists, developing and executing digital marketing campaigns across international markets.

E-commerce Manager: With expertise in e-commerce, graduates can work as E-commerce Managers, overseeing online sales platforms and strategies for global markets.

International Business Development Manager - Digital Ventures: Graduates can excel as Business Development Managers, focusing on digital ventures and expanding businesses into new global markets.

Data Analyst/Analytics Consultant: Proficiency in data analytics prepares graduates for roles as Data Analysts or Analytics Consultants, interpreting data to drive business decisions on a global scale.

Digital Innovation Strategist: The program's focus on digital innovation equips graduates for roles as Digital Innovation Strategists, driving technological advancements within international businesses.

Global Digital Transformation Consultant: Graduates can pursue careers as Global Digital Transformation Consultants, guiding companies through digital transformations on a global scale.


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