MA in Digital Transformation Management
The MA in Digital Transformation Management at CBS International Business School is a f...
Master of Arts in IB - Marketing Management
Cologne, Mainz, Potsdam
INTAKE: Jan & Aug
Program Overview
This program offers a comprehensive overview of international marketing principles, strategic marketing management, and the application of marketing strategies in diverse global contexts. It covers areas such as market analysis, consumer behavior, branding, digital marketing, and cross-cultural marketing strategies.
Curriculum: The curriculum is structured to equip students with a deep understanding of marketing theories and their practical application in international settings. Courses include international marketing strategies, brand management, market research, digital marketing, consumer psychology, and global advertising. The program integrates case studies and projects to enhance practical skills.
Research Focus: The IB - Marketing Management program encourages research initiatives focusing on emerging trends and challenges in international marketing. Students have opportunities to engage in research projects exploring topics such as cross-cultural consumer behavior, global market trends, innovative marketing practices, and the impact of globalization on marketing strategies.
Industry Engagement: CBS International Business School emphasizes industry partnerships to provide students with exposure to real-world marketing scenarios. Through internships, guest lectures by industry experts, and collaborative projects with companies, students gain practical insights and networking opportunities in the marketing field.
Global Perspective: Recognizing the significance of global markets, the program integrates a global perspective into its curriculum. It covers topics such as international market entry strategies, cultural influences on consumer behavior, global branding, and adapting marketing strategies to diverse international markets. The diverse student body contributes to a multicultural learning environment.
Location
Cologne, Mainz, Potsdam
Score
IELTS 6.5
Tuition Fee
Euro 15840
CBS International Business School sets clear and transparent entry requirements for international students, ensuring a fair and accessible admissions process.
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Academic Qualifications: Prospective international students applying for postgraduate programs are typically required to have attained a minimum academic score of 60% or above in their previous educational qualifications. This criterion serves as a benchmark for assessing a student's academic capability for admission consideration.
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English Language Proficiency:
IELTS Requirements: An overall IELTS score of 6.5 is mandatory for admission to postgraduate programs at CBS International Business School. Additionally, there should be no individual band score less than 5.5 in the IELTS test.
TOEFL iBT Requirements: For applicants opting for TOEFL, the minimum overall score required is 92 with no sub-score falling below 21 in each section.
CBS International Business School offers a range of scholarships specifically designed for international students aiming to pursue their academic endeavors at the institution. These scholarships are merit-based and often take into account academic achievements, leadership potential, extracurricular involvement, and other criteria.
Merit-Based Scholarships: Awarded to students with outstanding academic records who demonstrate exceptional potential in their chosen field of study.
Need-Based Scholarships: Aimed at supporting students with demonstrated financial need, ensuring that talented individuals have access to quality education regardless of financial constraints.
Country-Specific Scholarships: Some scholarships are tailored for students from specific countries or regions, encouraging diversity and promoting cultural exchange within the student body.
Program-Specific Scholarships: Available for students enrolling in specific programs or courses, focusing on areas where there is a demand for skilled professionals or to encourage study in particular fields.
Research or Project Grants: Provided to students engaged in innovative research or projects that contribute significantly to their field of study or demonstrate potential for future impact.
Graduates of the Master of Arts in IB - Marketing Management program from CBS International Business School, Germany, are prepared for various career opportunities in the global marketing arena.
International Marketing Manager: Graduates can pursue roles as International Marketing Managers, overseeing marketing strategies and campaigns across multiple international markets.
Brand Manager: With a focus on branding, graduates can work as Brand Managers, developing and managing brand strategies for global companies to enhance brand value and recognition.
Market Research Analyst: Proficiency in market research prepares graduates for roles as Market Research Analysts, analyzing market trends and consumer behavior to inform marketing strategies.
Digital Marketing Specialist: With expertise in digital marketing, graduates can work as Digital Marketing Specialists, focusing on leveraging digital channels for marketing purposes in global contexts.
Global Advertising Manager: Graduates can excel as Global Advertising Managers, leading advertising campaigns tailored to different cultural contexts and markets.
Product Manager - International Markets: The program's emphasis on international markets prepares graduates for roles as Product Managers focusing on product launches and management in global markets.
