MA in Digital Transformation Management
The MA in Digital Transformation Management at CBS International Business School is a f...
Master of Arts in Digital Marketing
Cologne
INTAKE: August
Program Overview
This program offers a comprehensive understanding of digital marketing strategies, consumer behavior in the digital realm, and the effective use of technology in marketing campaigns. It delves into various aspects of digital marketing such as social media marketing, content strategy, SEO (Search Engine Optimization), PPC (Pay-Per-Click) advertising, data analytics, and digital branding.
Curriculum: The curriculum is structured to provide a blend of theoretical knowledge and practical skills required in the digital marketing domain. Courses cover areas such as digital marketing strategy, online consumer behavior, digital content creation, web analytics, digital advertising, and emerging trends in the digital landscape. Students engage in hands-on projects and case studies to apply their learning in real-world scenarios.
Research Focus: The Digital Marketing program encourages research initiatives focusing on emerging trends, innovations, and challenges in the digital marketing sphere. Students have opportunities to engage in research projects exploring topics such as influencer marketing, AI in digital marketing, personalized marketing strategies, and the impact of emerging technologies on consumer behavior.
Industry Engagement: CBS International Business School fosters collaborations with industry partners, providing students with exposure to practical applications of digital marketing strategies. Through guest lectures, workshops, and internships with leading companies, students gain insights into the latest industry practices and hands-on experience in digital marketing.
Global Perspective: Recognizing the global nature of digital marketing, the program integrates a global perspective into its curriculum. It covers topics such as international digital marketing strategies, cultural influences on digital consumer behavior, and navigating digital markets in diverse global landscapes. The diverse student body contributes to a multicultural learning environment.
Location
Cologne
Score
IELTS 6.5
Tuition Fee
Euro 15840
CBS International Business School sets clear and transparent entry requirements for international students, ensuring a fair and accessible admissions process.
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Academic Qualifications: Prospective international students applying for postgraduate programs are typically required to have attained a minimum academic score of 60% or above in their previous educational qualifications. This criterion serves as a benchmark for assessing a student's academic capability for admission consideration.
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English Language Proficiency:
IELTS Requirements: An overall IELTS score of 6.5 is mandatory for admission to postgraduate programs at CBS International Business School. Additionally, there should be no individual band score less than 5.5 in the IELTS test.
TOEFL iBT Requirements: For applicants opting for TOEFL, the minimum overall score required is 92 with no sub-score falling below 21 in each section.
CBS International Business School offers a range of scholarships specifically designed for international students aiming to pursue their academic endeavors at the institution. These scholarships are merit-based and often take into account academic achievements, leadership potential, extracurricular involvement, and other criteria.
Merit-Based Scholarships: Awarded to students with outstanding academic records who demonstrate exceptional potential in their chosen field of study.
Need-Based Scholarships: Aimed at supporting students with demonstrated financial need, ensuring that talented individuals have access to quality education regardless of financial constraints.
Country-Specific Scholarships: Some scholarships are tailored for students from specific countries or regions, encouraging diversity and promoting cultural exchange within the student body.
Program-Specific Scholarships: Available for students enrolling in specific programs or courses, focusing on areas where there is a demand for skilled professionals or to encourage study in particular fields.
Research or Project Grants: Provided to students engaged in innovative research or projects that contribute significantly to their field of study or demonstrate potential for future impact.
Graduates of the Master of Arts in Digital Marketing program from CBS International Business School, Germany, are equipped with the expertise to pursue various career paths in the digital marketing domain.
Digital Marketing Manager: Graduates can pursue roles as Digital Marketing Managers, overseeing and implementing digital marketing strategies across various digital platforms for businesses or agencies.
Social Media Strategist: With a focus on social media marketing, graduates can work as Social Media Strategists, developing and executing social media campaigns to enhance brand presence and engagement.
SEO Specialist: Proficiency in SEO equips graduates for roles as SEO Specialists, optimizing websites and content to improve search engine rankings and visibility.
Digital Brand Manager: Graduates can excel as Digital Brand Managers, responsible for maintaining and developing a brand's online presence and identity across digital channels.
Data Analyst/Marketing Analyst: With skills in data analytics, graduates can work as Data Analysts or Marketing Analysts, interpreting data to drive data-driven marketing strategies and insights.
E-commerce Manager: Proficiency in digital marketing strategies prepares graduates for roles as E-commerce Managers, overseeing online sales and optimizing digital storefronts.
