BA in International Business Administration - Digital Marketing (International Experience Track)

Berlin

 

INTAKE: April & Oct

Program Overview

The BA in International Business Administration - Digital Marketing (International Experience Track) at SRH Berlin University of Applied Sciences offers a comprehensive program that combines international business strategies with specialized knowledge in digital marketing.

Curriculum: The curriculum integrates core business modules with specialized courses in digital marketing. Students study topics such as global marketing strategies, digital advertising, social media marketing, content creation, data analytics, and e-commerce.

Research Focus: Students engage in research projects exploring the intersection of international business and digital marketing. Research areas might include cross-cultural digital marketing, global consumer behavior online, emerging trends in digital advertising, and the impact of technology on international markets.

Industry Engagement: The program emphasizes industry connections and practical experiences. Students have opportunities for internships, collaborations with digital marketing agencies, and participation in real-world projects, gaining hands-on experience in digital marketing strategies.

Global Perspective: With a focus on global markets, the program examines digital marketing in diverse cultural and international contexts. Students analyze global consumer trends, study digital marketing practices across different regions, and develop strategies suitable for global audiences.

Pollster Education

Location

Berlin

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

Euro 9450

SRH Berlin University of Applied Sciences sets clear and transparent entry requirements for international students, ensuring a fair and accessible admissions process. 

Academic Qualifications: Prospective international students applying for undergraduate programs are typically required to have attained a minimum academic score of 70% or above in their previous educational qualifications. This criterion serves as a benchmark for assessing a student's academic capability for admission consideration.

English Language Proficiency:

  • IELTS Requirements: An overall IELTS score of 6.5 is mandatory for admission to undergraduate programs at SRH Berlin University of Applied Sciences. Additionally, there should be no individual band score less than 5.5 in the IELTS test.
  • TOEFL iBT Requirements: For applicants opting for TOEFL, the minimum overall score required is 89 with no sub-score falling below 17 in each section.            
  • PTE (Pearson Test of English): Overall score of 58 with a minimum of 42.

SRH Berlin University of Applied Sciences provides various scholarships and financial aid options to support international students in their academic pursuits.

1. Diversity Scholarship: This scholarship aims to promote diversity within the student body. It is awarded based on various criteria, including academic excellence, extracurricular activities, and personal background.

2. Social Engagement Scholarship: Awarded to students who have demonstrated significant involvement in social projects, volunteer work, or community service, emphasizing their social causes.

3. Merit-Based Scholarships: SRH Berlin offers scholarships based on academic merit, rewarding outstanding achievements in previous studies or academic records.

4. Need-Based Financial Support: Financial aid options are available to students facing economic challenges, assisting them in managing tuition fees and living expenses.

5. Sports Scholarships: For students excelling in sports, the university offers scholarships to support their athletic endeavors while pursuing higher education.

6. Country-Specific Scholarships: SRH Berlin may provide scholarships tailored to students from specific countries or regions, encouraging international diversity and academic exchange.

Graduates of the BA in International Business Administration - Digital Marketing (International Experience Track) at SRH Berlin University of Applied Sciences possess a skill set that opens doors to various career opportunities in the global digital marketing landscape.

  1. Digital Marketing Manager: Graduates can work as digital marketing managers, overseeing and implementing comprehensive digital marketing strategies for multinational corporations or agencies.

  2. Social Media Manager: Graduates can specialize in social media management, creating and managing social media campaigns, engaging with audiences, and monitoring brand presence across various platforms.

  3. Content Marketing Specialist: Graduates can focus on content marketing, creating compelling and relevant content strategies across different digital channels to engage and attract global audiences.

  4. Digital Advertising Strategist: Graduates can work in digital advertising, developing and executing targeted ad campaigns across various digital platforms, optimizing reach and engagement.

  5. E-commerce Specialist: Graduates can pursue roles in e-commerce, managing and optimizing online stores, strategizing user experience, and implementing digital marketing tactics to drive sales.

  6. Data Analyst/Marketing Analytics: Graduates can specialize in data analysis, leveraging data-driven insights to evaluate marketing performance, consumer behavior, and optimizing marketing strategies.

  7. SEO/SEM Specialist: Graduates can focus on search engine optimization (SEO) and search engine marketing (SEM), optimizing websites and content for search engines to increase visibility and traffic.

  8. Digital Marketing Consultant: Graduates can work as consultants, offering expertise in digital marketing strategies, advising companies on global digital campaigns and market expansion.

  9. Brand Manager: Graduates can become brand managers, developing and managing brand identities across global markets, ensuring brand consistency and resonance with diverse audiences.

  10. Email Marketing Manager: Graduates can specialize in email marketing, creating and executing targeted email campaigns, managing subscriber lists, and analyzing campaign performance.


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