BA in International Business Administration - Digital Marketing (Fast Track)

Berlin

 

INTAKE: April & Oct

Program Overview

The BA in International Business Administration - Digital Marketing (Fast Track) at SRH Berlin University of Applied Sciences is a specialized undergraduate program designed to provide students with a comprehensive understanding of international business combined with expertise in digital marketing strategies and technologies.

Curriculum: The curriculum integrates fundamental business concepts with specialized courses in digital marketing. Students study subjects such as marketing analytics, social media marketing, digital advertising, content strategy, e-commerce, and data-driven marketing decision-making.

Research Focus: Students engage in research projects focusing on various aspects of digital marketing. Research topics may include the impact of emerging technologies on marketing practices, consumer behavior in digital environments, digital marketing trends, and the effectiveness of digital campaigns.

Industry Engagement: The program emphasizes practical learning and industry connections. Students have opportunities to collaborate with industry partners, participate in internships, and engage in real-world projects, gaining hands-on experience in digital marketing strategies and implementation.

Global Perspective: With an international focus, the program examines digital marketing within a global context. Students explore global market trends, analyze international consumer behavior, and learn to develop digital marketing strategies suitable for diverse cultural and geographical settings.

Pollster Education

Location

Berlin

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

Euro 10710

SRH Berlin University of Applied Sciences sets clear and transparent entry requirements for international students, ensuring a fair and accessible admissions process. 

Academic Qualifications: Prospective international students applying for undergraduate programs are typically required to have attained a minimum academic score of 70% or above in their previous educational qualifications. This criterion serves as a benchmark for assessing a student's academic capability for admission consideration.

English Language Proficiency:

  • IELTS Requirements: An overall IELTS score of 6.5 is mandatory for admission to undergraduate programs at SRH Berlin University of Applied Sciences. Additionally, there should be no individual band score less than 5.5 in the IELTS test.
  • TOEFL iBT Requirements: For applicants opting for TOEFL, the minimum overall score required is 89 with no sub-score falling below 17 in each section.            
  • PTE (Pearson Test of English): Overall score of 58 with a minimum of 42.

SRH Berlin University of Applied Sciences provides various scholarships and financial aid options to support international students in their academic pursuits.

1. Diversity Scholarship: This scholarship aims to promote diversity within the student body. It is awarded based on various criteria, including academic excellence, extracurricular activities, and personal background.

2. Social Engagement Scholarship: Awarded to students who have demonstrated significant involvement in social projects, volunteer work, or community service, emphasizing their social causes.

3. Merit-Based Scholarships: SRH Berlin offers scholarships based on academic merit, rewarding outstanding achievements in previous studies or academic records.

4. Need-Based Financial Support: Financial aid options are available to students facing economic challenges, assisting them in managing tuition fees and living expenses.

5. Sports Scholarships: For students excelling in sports, the university offers scholarships to support their athletic endeavors while pursuing higher education.

6. Country-Specific Scholarships: SRH Berlin may provide scholarships tailored to students from specific countries or regions, encouraging international diversity and academic exchange.

Graduates of the BA in International Business Administration - Digital Marketing (Fast Track) program at SRH Berlin University of Applied Sciences possess versatile skills suitable for various roles in the digital marketing landscape.

  1. Digital Marketing Specialist: Graduates can work as digital marketing specialists, creating and executing digital campaigns, managing social media platforms, and optimizing online presence for businesses.

  2. Social Media Manager: Graduates can specialize in social media management, developing content strategies, engaging with audiences, and overseeing social media campaigns for brands or organizations.

  3. Digital Advertising Analyst: Graduates can focus on digital advertising, analyzing ad performance, optimizing ad campaigns, and utilizing data-driven insights to improve advertising strategies.

  4. Content Marketing Strategist: Graduates can work as content marketing strategists, developing content plans, creating engaging content, and implementing content strategies across various digital channels.

  5. E-commerce Manager: Graduates can pursue roles in e-commerce, managing online stores, optimizing user experience, and implementing digital strategies to drive sales.

  6. SEO Specialist: Graduates can specialize in search engine optimization (SEO), improving website rankings, optimizing content for search engines, and increasing organic traffic.

  7. Digital Marketing Analyst: Graduates can work in analytics, interpreting marketing data, conducting market research, and providing insights to optimize digital marketing strategies.

  8. Email Marketing Manager: Graduates can focus on email marketing, designing and executing email campaigns, managing subscriber lists, and analyzing campaign performance.

  9. Digital Marketing Consultant: Graduates can work as consultants, advising businesses on digital marketing strategies, helping them optimize their online presence and reach target audiences effectively.

  10. Brand Strategist: Graduates can focus on brand strategy, developing and implementing strategies to build and manage brands in the digital space.


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