Graduate Certificate in Event Management
Georgian College, located in Ontario, Canada, is a renowned institution offering a wide...
Graduate Certificate in Mental Health – Interprofessional Practice
Barrie
INTAKE: September
Program Overview
Georgian College, located in Canada, offers a comprehensive Graduate Certificate program in Marketing Management. This program is designed to provide students with the knowledge and skills necessary to excel in the field of marketing.
Overview:
The Graduate Certificate in Marketing Management at Georgian College focuses on providing students with a strong foundation in marketing principles and practices. The program covers key areas such as market research, brand management, digital marketing, consumer behavior, and marketing strategy. It is designed for individuals looking to enhance their marketing knowledge or pursue career opportunities in marketing management.
Curriculum:
The program curriculum is carefully designed to cover a wide range of topics relevant to marketing management. Some of the key subjects covered include:
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Market Research and Analysis: Students learn techniques for gathering and analyzing market data to make informed marketing decisions and develop effective marketing strategies.
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Brand Management: This course focuses on building strong brands, developing brand strategies, managing brand equity, and implementing brand communication campaigns.
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Digital Marketing: Students gain an understanding of digital marketing channels, online advertising, social media marketing, content creation, and data analytics.
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Consumer Behavior: This course explores the psychological and sociological factors that influence consumer decision-making and the implications for marketing strategies.
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Marketing Communications: Students learn about integrated marketing communications, advertising, public relations, sales promotion, and managing marketing campaigns.
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Marketing Strategy and Planning: This course focuses on developing marketing strategies, conducting competitive analysis, identifying target markets, and creating effective marketing plans.
Location
Barrie
Score
IELTS 6.5
Tuition Fee
CAD 15150
Application Fees : CAD $ 100
Postgraduate Diploma:
- A bachelor's degree in a relevant field of study.
- A minimum overall academic average of 65% or higher in the qualifying exams.
- English language proficiency test scores such as IELTS or TOEFL (minimum score of 6.5 in IELTS and 88 in TOEFL).
It is important to note that meeting the minimum admission requirements does not guarantee admission to Georgian College. Admission decisions are based on a competitive selection process, and meeting the minimum requirements is only the first step.
Unfortunately, Georgian College does not provide scholarships to international students. However, there are several external scholarships and bursaries that international students can apply for.
Graduates of the Graduate Certificate in Marketing Management program at Georgian College have excellent career prospects in various industries and sectors.
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Marketing Coordinator: Assisting in developing and implementing marketing campaigns, conducting market research, and coordinating promotional activities.
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Brand Manager: Managing brand portfolios, developing brand strategies, monitoring brand performance, and ensuring brand consistency across marketing efforts.
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Digital Marketing Specialist: Planning and executing digital marketing campaigns, managing online platforms, analyzing data, and optimizing digital marketing strategies.
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Market Research Analyst: Conducting market research studies, collecting and analyzing data, and providing insights to support marketing decision-making.
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Marketing Communications Specialist: Creating and implementing marketing communication strategies, managing advertising and public relations efforts, and overseeing content creation.
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Product Manager: Managing the lifecycle of products or services, conducting market analysis, identifying product opportunities, and developing product marketing strategies.
