BSc in Finance & Management
The International School of Management (ISM) in Germany offers the BSc in Finance &...
Master of Arts Strategic Marketing Management
Munich, Berlin
INTAKE: September
Program Overview
The Master of Arts in Strategic Marketing Management offered by the International School of Management (ISM) in Germany is a postgraduate program focused on providing students with advanced knowledge and skills in strategic marketing. The curriculum emphasizes the application of strategic principles to effectively navigate contemporary marketing challenges.
Curriculum: The curriculum of the Master of Arts in Strategic Marketing Management integrates advanced marketing theories with practical applications. Courses cover strategic marketing planning, consumer behavior analysis, branding strategies, digital marketing, market research methodologies, and strategic leadership in marketing.
Research Focus: ISM encourages research initiatives within the field of strategic marketing. Students engage in research projects exploring marketing trends, consumer insights, market segmentation, innovation in marketing strategies, and the impact of emerging technologies on marketing practices.
Industry Engagement: The International School of Management facilitates strong ties with industries relevant to strategic marketing. Through collaborations, internships, industry seminars, and guest lectures, students gain exposure to current market trends and real-world applications of strategic marketing concepts.
Global Perspective: The Master of Arts in Strategic Marketing Management program incorporates a global perspective by addressing marketing strategies in diverse international business environments. Courses cover global market dynamics, cross-cultural marketing challenges, and strategies for global brand management.
Location
Munich, Berlin
Score
IELTS 6
Tuition Fee
Euro 11400
International School of Management sets clear and transparent entry requirements for international students, ensuring a fair and accessible admissions process.
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Academic Qualifications: Prospective international students applying for postgraduate programs are typically required to have attained a minimum academic score of 60% or above in their previous educational qualifications. This criterion serves as a benchmark for assessing a student's academic capability for admission consideration.
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English Language Proficiency:
IELTS Requirements: An overall IELTS score of 6 is mandatory for admission to postgraduate programs at International School of Management. Additionally, there should be no individual band score less than 5.5 in the IELTS test.
TOEFL iBT Requirements: For applicants opting for TOEFL, the minimum overall score required is 80 with no sub-score falling below 21 in each section.
The International School of Management (ISM) in Germany is supporting the academic endeavors of international students through various scholarship programs.
1. Merit-Based Scholarships: ISM offers merit-based scholarships to outstanding international students who demonstrate exceptional academic performance. These scholarships are awarded based on academic achievements, such as high grades or exemplary achievements in previous studies.
2. Need-Based Scholarships: The institution also provides need-based scholarships designed to assist students who demonstrate financial need. These scholarships aim to support students who may require financial aid to pursue their education at ISM.
3. Diversity Scholarships: ISM values diversity and offers scholarships to promote a diverse and inclusive student community. These scholarships are awarded to students from diverse backgrounds, cultures, or regions, contributing to a multicultural learning environment at the institution.
4. Specific Program Scholarships: Some scholarships are program-specific, targeting students enrolled in particular fields of study or academic programs. These scholarships may be tailored to support students in specific disciplines such as business, management, finance, marketing, or entrepreneurship.
Graduates of the Master of Arts in Strategic Marketing Management program from ISM acquire specialized skills that prepare them for various roles in marketing strategy, management, and leadership within diverse sectors.
1. Marketing Manager: Graduates can work as marketing managers, responsible for developing and implementing comprehensive marketing strategies aligned with organizational goals.
2. Brand Manager: Opportunities exist as brand managers, focusing on building and managing brand identity, positioning, and communication strategies for products/services.
3. Digital Marketing Strategist: Roles as digital marketing strategists involve developing and implementing online marketing strategies, leveraging digital channels to reach target audiences.
4. Market Research Analyst: Graduates may work as market research analysts, conducting research to analyze market trends, consumer behavior, and competitive landscapes to inform marketing strategies.
5. Product Manager: Careers as product managers involve overseeing the development, marketing, and positioning of products in the market, ensuring their success.
6. Advertising Manager: Opportunities in advertising management involve creating and managing advertising campaigns across various media platforms.
7. Marketing Consultant: Graduates can work as marketing consultants, providing expertise to businesses on enhancing their marketing strategies and improving market presence.
8. Entrepreneurship in Marketing Services: Some graduates might choose entrepreneurship, establishing their marketing consultancy or ventures focused on providing strategic marketing services to businesses.
