MBA International Business
The MBA in International Business at EU Business School, Germany, is a flagship program...
Bachelor of Arts in Communication & Public Relations
Munich
INTAKE: Feb, May, Jul & Oct
Program Overview
The Bachelor of Arts in Communication & Public Relations program at EU Business School focuses on developing students' communication skills, media literacy, and strategic thinking essential for managing public relations effectively.
Curriculum: The curriculum is meticulously designed to cover various aspects of communication, public relations, and media studies. Courses include Communication Theory, Media Ethics, Public Relations Strategies, Crisis Communication, Digital Media, and Brand Management. The program combines theoretical knowledge with hands-on practical experiences.
Research Focus: EU Business School encourages a research-oriented approach, allowing students to explore various communication-related topics. Students have opportunities to conduct research on areas such as media influence, corporate communications, digital storytelling, or the impact of social media on public relations.
Industry Engagement: The institution actively engages with industry professionals, PR experts, and communication specialists. Through guest lectures, internships, workshops, and real-world projects, students gain insights into current trends, challenges, and best practices in the field of communication and public relations.
Global Perspective: The Bachelor of Arts in Communication & Public Relations program emphasizes a global perspective by addressing international communication strategies, cross-cultural aspects of PR campaigns, and the impact of globalization on communication dynamics. It explores how communication practices differ across cultures and regions.
Location
Munich
Score
IELTS 6
Tuition Fee
Euro 13500
EU Business School in Germany maintains specific entry criteria for undergraduate international applicants to ensure a high standard of academic competency and language proficiency.
Academic Qualifications: Prospective international students applying for undergraduate programs are typically required to have attained a minimum academic score of 60% or above in their previous educational qualifications. This criterion serves as a benchmark for assessing a student's academic capability for admission consideration.
English Language Proficiency:
- IELTS: A minimum score of either 6.0 or 6.5 overall, with no individual band lower than 5.5.
- TOEFL: An overall minimum score of 89 is often required for consideration.
EU Business School in Germany is dedicated to supporting the academic ambitions of international students by offering various scholarship opportunities. These scholarships aim to reward excellence, foster diversity, and alleviate financial burdens for deserving candidates.
Merit-Based Scholarships: The institution offers merit-based scholarships to outstanding students who demonstrate exceptional academic achievements, leadership potential, or unique talents. These scholarships are awarded based on a competitive selection process, emphasizing academic excellence and extracurricular involvement.
Need-Based Financial Aid: EU Business School acknowledges the financial challenges that some international students may face. Therefore, the institution provides need-based financial aid programs aimed at supporting students with limited financial resources. These scholarships aim to ensure that deserving candidates have access to quality education irrespective of their financial background.
Specialized Scholarships: Furthermore, the school offers specialized scholarships catering to specific fields of study or programs. These scholarships might be focused on particular industries, research areas, or academic disciplines. They aim to attract talented individuals passionate about those fields and encourage their pursuit of excellence.
Industry-Specific Scholarships: Moreover, EU Business School offers scholarships tailored to specific industries, sectors, or academic disciplines. These scholarships are designed to attract talented individuals passionate about those fields, encouraging their pursuit of excellence and innovation in those areas.
Graduates holding a Bachelor of Arts in Communication & Public Relations from EU Business School, Germany, have diverse career opportunities in the dynamic field of communication and PR.
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Public Relations Specialist: Graduates can pursue roles as PR specialists, responsible for developing and implementing communication strategies, managing media relations, and enhancing brand reputation.
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Media Relations Manager: Opportunities exist as media relations managers, nurturing relationships with journalists, pitching stories, and securing media coverage for organizations or clients.
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Content Creator/Strategist: Graduates may opt for careers as content creators or strategists, developing engaging content for various platforms, including social media, websites, and publications.
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Digital Communications Coordinator: Roles in digital communications involve managing online platforms, social media channels, and implementing digital marketing strategies to engage audiences effectively.
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Corporate Communications Officer: Graduates can work as corporate communications officers, handling internal and external communications within organizations, including press releases and crisis communications.
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Social Media Manager: Opportunities exist as social media managers, responsible for creating and implementing social media campaigns, analyzing metrics, and engaging with online communities.
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Event Coordinator/Manager: Graduates may choose careers in event coordination or management, organizing and promoting events that align with organizational goals and brand messaging.
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Marketing Coordinator: Graduates can pursue roles as marketing coordinators, collaborating with marketing teams to integrate PR strategies into broader marketing campaigns.
