Master in Digital Marketing, Transformation & Design Thinking

Munich

 

INTAKE: Jan, Mar & Oct

Program Overview

The Master in Digital Marketing, Transformation & Design Thinking program at EU Business School focuses on integrating digital marketing techniques with design thinking principles to drive innovation and transformation in businesses.

Curriculum: The curriculum is meticulously designed to cover various aspects of digital marketing, transformation strategies, and design thinking methodologies. Courses include Digital Marketing Strategies, User Experience Design, Design Thinking in Business, Social Media Marketing, E-commerce, and Innovation Management. The program emphasizes both theoretical knowledge and practical applications.

Research Focus: EU Business School encourages a research-oriented approach, allowing students to explore various topics related to digital marketing and design thinking. Students have opportunities to conduct research on areas such as consumer behavior in digital markets, innovation in marketing, or the impact of design thinking on business transformation.

Industry Engagement: The institution actively engages with industry experts, marketing professionals, and design thinkers. Through guest lectures, workshops, real-world projects, and internships, students gain insights into current trends, challenges, and best practices in digital marketing and business transformation.

Global Perspective: The Master in Digital Marketing, Transformation & Design Thinking program emphasizes a global perspective by addressing international marketing strategies, cross-cultural aspects of digital campaigns, and the role of design thinking in global business contexts. It explores how digital technologies and design thinking influence businesses on a global scale.

Pollster Education

Location

Munich

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

Euro 15600

EU Business School in Germany maintains specific entry criteria postgraduate international applicants to ensure a high standard of academic competency and language proficiency.

Academic Qualifications: Prospective international students applying for postgraduate programs are typically required to have attained a minimum academic score of 60% or above in their previous educational qualifications. This criterion serves as a benchmark for assessing a student's academic capability for admission consideration.

English Language Proficiency: 

  • IELTS: A minimum score of either 6.0 or 6.5 overall, with no individual band lower than 5.5.
  • TOEFL: An overall minimum score of 89 is often required for consideration.

EU Business School in Germany is dedicated to supporting the academic ambitions of international students by offering various scholarship opportunities. These scholarships aim to reward excellence, foster diversity, and alleviate financial burdens for deserving candidates.

Merit-Based Scholarships: The institution offers merit-based scholarships to outstanding students who demonstrate exceptional academic achievements, leadership potential, or unique talents. These scholarships are awarded based on a competitive selection process, emphasizing academic excellence and extracurricular involvement.

Need-Based Financial Aid: EU Business School acknowledges the financial challenges that some international students may face. Therefore, the institution provides need-based financial aid programs aimed at supporting students with limited financial resources. These scholarships aim to ensure that deserving candidates have access to quality education irrespective of their financial background.

Specialized Scholarships: Furthermore, the school offers specialized scholarships catering to specific fields of study or programs. These scholarships might be focused on particular industries, research areas, or academic disciplines. They aim to attract talented individuals passionate about those fields and encourage their pursuit of excellence.

Industry-Specific Scholarships: Moreover, EU Business School offers scholarships tailored to specific industries, sectors, or academic disciplines. These scholarships are designed to attract talented individuals passionate about those fields, encouraging their pursuit of excellence and innovation in those areas.

Graduates holding a Master's in Digital Marketing, Transformation & Design Thinking from EU Business School, Germany, have diverse career opportunities at the intersection of digital marketing and design-led innovation.

  1. Digital Marketing Manager: Graduates can pursue roles as digital marketing managers, overseeing digital campaigns, developing strategies, and utilizing design thinking principles to drive online brand presence and customer engagement.

  2. Innovation Consultant: Opportunities exist as innovation consultants, utilizing design thinking methodologies to foster creativity, identify market opportunities, and drive innovation within organizations.

  3. User Experience (UX) Designer: Graduates may opt for careers as UX designers, focusing on creating intuitive and user-centric digital experiences by applying design thinking principles to enhance product usability and customer satisfaction.

  4. Marketing Strategist: Roles in marketing strategy involve developing and implementing innovative marketing plans, leveraging digital tools, and incorporating design thinking to achieve business goals.

  5. Digital Transformation Specialist: Graduates can pursue roles as digital transformation specialists, guiding organizations through digital change by integrating marketing strategies with innovative design-led approaches.

  6. E-commerce Manager: Opportunities exist as e-commerce managers, responsible for developing and optimizing online sales channels, integrating user experience and digital marketing strategies for increased conversions.

  7. Brand Strategist: Graduates may choose careers as brand strategists, utilizing design thinking to develop compelling brand narratives, visual identities, and customer experiences across digital platforms.

  8. Digital Product Manager: Graduates can work as digital product managers, applying design thinking principles to conceptualize and develop innovative digital products that meet user needs and market demands.


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