Master in Marketing

Munich

 

INTAKE: Jan, Mar & Oct

Program Overview

The Master in Marketing program at EU Business School focuses on developing students' expertise in modern marketing practices, equipping them with the skills to navigate the rapidly evolving marketing landscape.

Curriculum: The curriculum is meticulously designed to cover a wide array of marketing-related subjects. Courses include Marketing Management, Consumer Behavior, Brand Strategy, Digital Marketing, Market Research & Analysis, and Marketing Communications. Practical projects and case studies enhance hands-on learning experiences.

Research Focus: EU Business School emphasizes a research-oriented approach, enabling students to delve into various marketing-related research topics. Students have the opportunity to conduct research on areas such as consumer trends, emerging marketing technologies, branding strategies, or market segmentation.

Industry Engagement: The institution actively engages with industry professionals, marketing experts, and corporations. Through internships, guest lectures, seminars, and industry projects, students gain practical insights into current marketing practices, industry trends, and networking opportunities.

Global Perspective: The Master in Marketing program emphasizes a global perspective by addressing international marketing strategies, cross-cultural consumer behavior, and the impact of globalization on marketing. It explores global market trends, ethical considerations, and strategic marketing in a globalized context.

Pollster Education

Location

Munich

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

Euro 15600

EU Business School in Germany maintains specific entry criteria postgraduate international applicants to ensure a high standard of academic competency and language proficiency.

Academic Qualifications: Prospective international students applying for postgraduate programs are typically required to have attained a minimum academic score of 60% or above in their previous educational qualifications. This criterion serves as a benchmark for assessing a student's academic capability for admission consideration.

English Language Proficiency: 

  • IELTS: A minimum score of either 6.0 or 6.5 overall, with no individual band lower than 5.5.
  • TOEFL: An overall minimum score of 89 is often required for consideration.

EU Business School in Germany is dedicated to supporting the academic ambitions of international students by offering various scholarship opportunities. These scholarships aim to reward excellence, foster diversity, and alleviate financial burdens for deserving candidates.

Merit-Based Scholarships: The institution offers merit-based scholarships to outstanding students who demonstrate exceptional academic achievements, leadership potential, or unique talents. These scholarships are awarded based on a competitive selection process, emphasizing academic excellence and extracurricular involvement.

Need-Based Financial Aid: EU Business School acknowledges the financial challenges that some international students may face. Therefore, the institution provides need-based financial aid programs aimed at supporting students with limited financial resources. These scholarships aim to ensure that deserving candidates have access to quality education irrespective of their financial background.

Specialized Scholarships: Furthermore, the school offers specialized scholarships catering to specific fields of study or programs. These scholarships might be focused on particular industries, research areas, or academic disciplines. They aim to attract talented individuals passionate about those fields and encourage their pursuit of excellence.

Industry-Specific Scholarships: Moreover, EU Business School offers scholarships tailored to specific industries, sectors, or academic disciplines. These scholarships are designed to attract talented individuals passionate about those fields, encouraging their pursuit of excellence and innovation in those areas.

Graduates holding a Master in Marketing from EU Business School, Germany, have diverse opportunities in the dynamic field of marketing.

  1. Marketing Manager: Graduates can pursue roles as marketing managers, overseeing marketing campaigns, strategies, and leading teams to drive brand growth and market presence.

  2. Brand Manager: Opportunities exist as brand managers, responsible for developing brand strategies, maintaining brand identity, and ensuring brand consistency across all marketing initiatives.

  3. Digital Marketing Specialist: Graduates may opt for careers as digital marketing specialists, focusing on online marketing strategies, social media campaigns, SEO/SEM, and digital analytics.

  4. Market Research Analyst: Roles in market research involve analyzing consumer behavior, conducting market studies, and providing insights to support marketing strategies and product development.

  5. Advertising Manager: Graduates can pursue roles as advertising managers, overseeing advertising campaigns, collaborating with creative teams, and ensuring effective communication of brand messages.

  6. Product Manager: Opportunities exist as product managers, responsible for product development, pricing strategies, and overseeing the entire product lifecycle within organizations.

  7. Public Relations Specialist: Graduates may choose careers in PR, managing communications, building relationships with media, and maintaining a positive brand image.


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