MBA International Business
The MBA in International Business at EU Business School, Germany, is a flagship program...
MBA Design Management
Munich
INTAKE: Jan, Mar & Oct
Program Overview
The MBA in Design Management at EU Business School focuses on nurturing managerial skills essential for the effective integration of design thinking into business strategies. It aims to equip students with the ability to leverage design principles to drive innovation and solve complex business challenges.
Curriculum: The curriculum is meticulously designed to cover a blend of design-related and business-focused subjects. Courses typically include Design Thinking, Brand Management, Creative Leadership, Innovation Strategies, Marketing in the Creative Industry, and Design Project Management. Practical projects and case studies allow students to apply design principles in real-world scenarios.
Research Focus: EU Business School encourages a research-oriented approach, urging students to explore innovative design methodologies, trends in creative industries, and the impact of design on business success. Students are encouraged to undertake research projects on topics such as user-centered design, design-driven innovation, and the role of design in market competitiveness.
Industry Engagement: The institution actively engages with design experts, industry professionals, and creative firms. Through workshops, industry partnerships, guest lectures, and internships, students gain insights into industry best practices, innovative design methodologies, and potential career opportunities in the creative sector.
Global Perspective: The MBA in Design Management program emphasizes a global perspective by examining design's role in diverse cultural and international business contexts. It explores global design trends, cross-cultural design management, and the impact of design on global brands and market expansion strategies.
Location
Munich
Score
IELTS 6.5
Tuition Fee
Euro 21900
EU Business School in Germany maintains specific entry criteria postgraduate international applicants to ensure a high standard of academic competency and language proficiency.
Academic Qualifications: Prospective international students applying for postgraduate programs are typically required to have attained a minimum academic score of 60% or above in their previous educational qualifications. This criterion serves as a benchmark for assessing a student's academic capability for admission consideration.
English Language Proficiency:
- IELTS: A minimum score of either 6.0 or 6.5 overall, with no individual band lower than 5.5.
- TOEFL: An overall minimum score of 89 is often required for consideration.
EU Business School in Germany is dedicated to supporting the academic ambitions of international students by offering various scholarship opportunities. These scholarships aim to reward excellence, foster diversity, and alleviate financial burdens for deserving candidates.
Merit-Based Scholarships: The institution offers merit-based scholarships to outstanding students who demonstrate exceptional academic achievements, leadership potential, or unique talents. These scholarships are awarded based on a competitive selection process, emphasizing academic excellence and extracurricular involvement.
Need-Based Financial Aid: EU Business School acknowledges the financial challenges that some international students may face. Therefore, the institution provides need-based financial aid programs aimed at supporting students with limited financial resources. These scholarships aim to ensure that deserving candidates have access to quality education irrespective of their financial background.
Specialized Scholarships: Furthermore, the school offers specialized scholarships catering to specific fields of study or programs. These scholarships might be focused on particular industries, research areas, or academic disciplines. They aim to attract talented individuals passionate about those fields and encourage their pursuit of excellence.
Industry-Specific Scholarships: Moreover, EU Business School offers scholarships tailored to specific industries, sectors, or academic disciplines. These scholarships are designed to attract talented individuals passionate about those fields, encouraging their pursuit of excellence and innovation in those areas.
Graduates holding an MBA in Design Management from EU Business School, Germany, have diverse opportunities at the intersection of design and business.
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Design Manager/Director: Graduates can pursue roles as design managers or directors, leading design teams, overseeing creative projects, and ensuring the integration of design strategies into business objectives.
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Creative Director: Opportunities exist as creative directors, responsible for guiding creative teams, developing brand concepts, and maintaining brand consistency across various design projects.
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Brand Manager: Graduates may opt for careers as brand managers, focusing on creating and implementing brand strategies, visual identities, and ensuring alignment with business goals through design elements.
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Innovation Consultant: Roles in innovation consulting involve leveraging design thinking methodologies to drive innovation, problem-solving, and product/service development for businesses.
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UX/UI Designer: Graduates can pursue roles as user experience (UX) or user interface (UI) designers, creating intuitive and engaging digital experiences by integrating design principles with user needs.
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Marketing Manager (Creative Industries): Opportunities exist as marketing managers specializing in creative industries, developing and executing marketing strategies specifically tailored to creative products or services.
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Design Entrepreneur: Graduates may choose to become design entrepreneurs, starting their own design agencies, consultancy firms, or launching innovative ventures where design plays a pivotal role in business success.
