MBA International Business
The MBA in International Business at EU Business School, Germany, is a flagship program...
MBA International Marketing
Munich
INTAKE: Jan, Mar & Oct
Program Overview
The MBA in International Marketing at EU Business School, Germany, is a comprehensive program designed to provide students with a profound understanding of international marketing strategies, consumer behavior, market analysis, and the latest trends in the field.
Curriculum: The curriculum is meticulously designed, encompassing a diverse range of subjects critical to succeeding in international marketing. Courses often include Global Marketing Management, Branding Strategies, Market Research & Analysis, Digital Marketing, and International Consumer Behavior. The program integrates case studies and practical projects to ensure hands-on learning and application of theoretical concepts.
Research Focus: EU Business School emphasizes a research-driven approach, encouraging students to explore and analyze current marketing trends and challenges in a global context. Students are encouraged to undertake research projects focusing on market entry strategies, consumer preferences, emerging markets, and innovative marketing techniques.
Industry Engagement: The institution actively engages with industry leaders and practitioners in the marketing field. Through guest lectures, workshops, and networking events, students have the opportunity to interact with marketing professionals, gaining practical insights and understanding industry best practices.
Global Perspective: The MBA in International Marketing places a strong emphasis on a global perspective. The curriculum integrates case studies from diverse cultural backgrounds, enabling students to understand the complexities of marketing in different international markets. The program fosters a multicultural environment, promoting cross-cultural understanding and preparing students for global marketing challenges.
Location
Munich
Score
IELTS 6.5
Tuition Fee
Euro 21900
EU Business School in Germany maintains specific entry criteria postgraduate international applicants to ensure a high standard of academic competency and language proficiency.
Academic Qualifications: Prospective international students applying for postgraduate programs are typically required to have attained a minimum academic score of 60% or above in their previous educational qualifications. This criterion serves as a benchmark for assessing a student's academic capability for admission consideration.
English Language Proficiency:
- IELTS: A minimum score of either 6.0 or 6.5 overall, with no individual band lower than 5.5.
- TOEFL: An overall minimum score of 89 is often required for consideration.
EU Business School in Germany is dedicated to supporting the academic ambitions of international students by offering various scholarship opportunities. These scholarships aim to reward excellence, foster diversity, and alleviate financial burdens for deserving candidates.
Merit-Based Scholarships: The institution offers merit-based scholarships to outstanding students who demonstrate exceptional academic achievements, leadership potential, or unique talents. These scholarships are awarded based on a competitive selection process, emphasizing academic excellence and extracurricular involvement.
Need-Based Financial Aid: EU Business School acknowledges the financial challenges that some international students may face. Therefore, the institution provides need-based financial aid programs aimed at supporting students with limited financial resources. These scholarships aim to ensure that deserving candidates have access to quality education irrespective of their financial background.
Specialized Scholarships: Furthermore, the school offers specialized scholarships catering to specific fields of study or programs. These scholarships might be focused on particular industries, research areas, or academic disciplines. They aim to attract talented individuals passionate about those fields and encourage their pursuit of excellence.
Industry-Specific Scholarships: Moreover, EU Business School offers scholarships tailored to specific industries, sectors, or academic disciplines. These scholarships are designed to attract talented individuals passionate about those fields, encouraging their pursuit of excellence and innovation in those areas.
Graduates of the MBA in International Marketing from EU Business School, Germany, have an array of exciting career paths in the dynamic field of global marketing.
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Global Marketing Manager: Graduates can pursue roles as global marketing managers, responsible for developing and executing international marketing strategies, overseeing product launches in diverse markets, and managing global marketing campaigns.
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Brand Manager: Opportunities exist as brand managers, where graduates can lead brand development initiatives, create compelling brand narratives, and ensure consistent brand positioning across international markets.
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Digital Marketing Strategist: With expertise in digital marketing, graduates can explore roles as digital marketing strategists, devising and implementing digital campaigns, optimizing online presence, and utilizing data-driven insights for global marketing strategies.
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Market Research Analyst: Graduates may opt for careers as market research analysts, conducting market analysis, gathering consumer insights, and providing valuable data to support informed decision-making in global marketing efforts.
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International Product Manager: Opportunities exist as international product managers, involving the management of product lifecycles, identifying market opportunities, and adapting products to meet diverse global consumer demands.
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Marketing Consultant: Graduates may choose to work as marketing consultants, offering expertise to companies seeking advice on global marketing strategies, market entry, and brand positioning in different international markets.
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Global Sales and Marketing Director: Some graduates may pursue leadership roles as global sales and marketing directors, overseeing both sales and marketing departments, aligning strategies, and driving international business growth.
