MBA Communication & Public Relations

Munich

 

INTAKE: Jan, Mar & Oct

Program Overview

The MBA in Communication & Public Relations at EU Business School, Germany, stands out as a comprehensive program designed to equip students with the knowledge and practical skills required to excel in the fields of corporate communication, public relations, and strategic messaging.

Curriculum: The curriculum is thoughtfully crafted, encompassing a blend of theoretical knowledge and practical applications. It includes courses on Strategic Communication Management, Crisis Communication, Branding & Reputation Management, Digital Marketing, Media Relations, and Corporate Social Responsibility. The program emphasizes hands-on experiences and case studies to provide a holistic understanding of the communication landscape.

Research Focus: EU Business School fosters a research-oriented environment, encouraging students to explore and analyze current trends and challenges in the communication and public relations sphere. Students are encouraged to delve into research projects, addressing contemporary communication issues and developing innovative solutions.

Industry Engagement: The institution actively engages with industry leaders and professionals in the communication and public relations sectors. It facilitates guest lectures, workshops, and internships, providing students with invaluable opportunities to network, gain practical insights, and apply classroom learning in real-world scenarios.

Global Perspective: The MBA in Communication & Public Relations at EU Business School emphasizes a global perspective in its curriculum. It integrates case studies and projects from diverse cultural contexts, enabling students to understand the nuances of communication strategies in different international markets. The program welcomes a diverse student body, fostering an environment conducive to cross-cultural learning and understanding.

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Location

Munich

Pollster Education

Score

IELTS 6.5

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Tuition Fee

Euro 21900

EU Business School in Germany maintains specific entry criteria postgraduate international applicants to ensure a high standard of academic competency and language proficiency.

Academic Qualifications: Prospective international students applying for postgraduate programs are typically required to have attained a minimum academic score of 60% or above in their previous educational qualifications. This criterion serves as a benchmark for assessing a student's academic capability for admission consideration.

English Language Proficiency: 

  • IELTS: A minimum score of either 6.0 or 6.5 overall, with no individual band lower than 5.5.
  • TOEFL: An overall minimum score of 89 is often required for consideration.

EU Business School in Germany is dedicated to supporting the academic ambitions of international students by offering various scholarship opportunities. These scholarships aim to reward excellence, foster diversity, and alleviate financial burdens for deserving candidates.

Merit-Based Scholarships: The institution offers merit-based scholarships to outstanding students who demonstrate exceptional academic achievements, leadership potential, or unique talents. These scholarships are awarded based on a competitive selection process, emphasizing academic excellence and extracurricular involvement.

Need-Based Financial Aid: EU Business School acknowledges the financial challenges that some international students may face. Therefore, the institution provides need-based financial aid programs aimed at supporting students with limited financial resources. These scholarships aim to ensure that deserving candidates have access to quality education irrespective of their financial background.

Specialized Scholarships: Furthermore, the school offers specialized scholarships catering to specific fields of study or programs. These scholarships might be focused on particular industries, research areas, or academic disciplines. They aim to attract talented individuals passionate about those fields and encourage their pursuit of excellence.

Industry-Specific Scholarships: Moreover, EU Business School offers scholarships tailored to specific industries, sectors, or academic disciplines. These scholarships are designed to attract talented individuals passionate about those fields, encouraging their pursuit of excellence and innovation in those areas.

EU Business School, situated in Germany, provides a specialized MBA in Communication & Public Relations, offering graduates diverse career paths in the dynamic field of communication strategies and public relations.

  1. Corporate Communications Manager: Graduates can excel as corporate communications managers, responsible for developing and executing communication strategies to maintain a positive corporate image, manage internal communications, and liaise with stakeholders.

  2. Public Relations Specialist: Opportunities exist in public relations, where graduates can work as PR specialists, crafting compelling messages, managing media relations, organizing events, and handling crisis communications for companies or agencies.

  3. Digital Marketing Manager: With expertise in digital communication strategies, graduates may pursue roles as digital marketing managers, overseeing online branding, social media campaigns, content creation, and digital outreach efforts.

  4. Brand Manager: Graduates can pursue careers as brand managers, responsible for developing and implementing branding strategies, conducting market research, and ensuring brand consistency across various communication channels.

  5. Media Relations Officer: Opportunities exist in media relations, where graduates can work as media relations officers, fostering relationships with journalists, pitching stories, and managing press releases to ensure positive media coverage.

  6. Corporate Social Responsibility (CSR) Manager: Graduates interested in social impact can explore roles as CSR managers, developing and implementing sustainability initiatives, managing community relations, and enhancing corporate responsibility efforts.

  7. Public Affairs Consultant: Some graduates may venture into public affairs consulting, advising organizations on government relations, regulatory compliance, and public policy matters.


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