MA in Visual Communication (University for the Creative Arts)
BSBI offers a diverse range of programs, including a Master of Arts (MA) in Visual Comm...
Berlin
INTAKE: Feb & Oct
The MSc in Digital Marketing program at BSBI provides a comprehensive understanding of digital marketing principles, including social media marketing, SEO, content strategy, digital analytics, and consumer behavior in the digital sphere. It focuses on harnessing digital platforms for effective marketing campaigns.
Curriculum: The curriculum is meticulously structured to cover vital aspects of digital marketing. Courses include digital marketing strategy, social media management, data-driven marketing, digital advertising, and e-commerce strategies. The program emphasizes practical applications and real-world case studies.
Research Focus: BSBI encourages a research-oriented approach, offering opportunities for students to engage in research projects focusing on contemporary digital marketing trends, consumer behavior, or emerging technologies affecting the field.
Industry Engagement: The institution actively collaborates with industry partners to ensure the program aligns with current industry demands. Students benefit from industry insights, workshops, seminars, and guest lectures conducted by professionals, gaining practical exposure to the latest digital marketing practices.
Global Perspective: BSBI fosters a global outlook, attracting students from diverse cultural backgrounds. The MSc program integrates a global perspective by addressing international digital marketing practices, cultural considerations, and global trends in digital consumer behavior.
Berlin
IELTS 6
Euro 8400
BSBI sets clear and transparent entry requirements for international students, ensuring a fair and accessible admissions process.
Academic Qualifications: Prospective postgraduate students are required to hold a bachelor's degree or its equivalent from a recognized institution. The minimum academic requirement is a cumulative grade point average (CGPA) of 60% or above in their previous academic qualifications.
English Language Proficiency:
IELTS Requirements: An overall IELTS score of 6 is mandatory for admission to postgraduate programs at BSBI. Additionally, there should be no individual band score less than 5.5 in the IELTS test.Scholarships for International Students at Berlin School of Business and Innovation (BSBI), Germany.
Graduates of the MSc in Digital Marketing program at Berlin School of Business and Innovation (BSBI), in partnership with the University of Creative Arts, have diverse career opportunities in the rapidly evolving field of digital marketing.
Digital Marketing Manager: Roles involve developing and implementing comprehensive digital marketing strategies across various online channels.
Social Media Strategist: Career prospects include managing and executing social media campaigns to enhance brand visibility and engagement.
SEO Specialist: Opportunities exist as SEO specialists responsible for optimizing websites to improve search engine rankings and drive organic traffic.
Content Marketing Manager: Graduates can pursue roles focusing on content creation and management, developing engaging content for marketing purposes.
Digital Advertising Manager: Roles involve overseeing digital advertising campaigns, including PPC, display advertising, and retargeting efforts.
E-commerce Manager: Career paths include managing online stores and optimizing user experience to drive sales and revenue.
Data Analyst (Digital Marketing): Graduates can work as data analysts, analyzing digital marketing metrics and providing insights to optimize campaigns.
Marketing Consultant: Opportunities exist as consultants offering expertise and guidance in digital marketing strategies to businesses and organizations.