Master of Business Administration (Finance)
The Master of Business Administration (Finance) program at UniSA is a testament to the ...
Master of International Business Administration (Advertising and Brand Management)
City West - Adelaide
INTAKE: Jul & Feb
Program Overview
The Master of International Business Administration (Advertising and Brand Management) program at the University of South Australia is a highly esteemed and globally recognized qualification tailored to students who aspire to excel in the dynamic fields of advertising and brand management. This program is meticulously designed to equip graduates with the knowledge and skills necessary to succeed in building and promoting brands on a global scale.
Curriculum: The program's curriculum is comprehensive and tailored to offer students a deep understanding of advertising and brand management principles and practices. Students can expect in-depth coverage of subjects such as advertising strategy, brand development, consumer behavior, market research, and digital marketing. The curriculum balances theoretical foundations with practical applications, ensuring graduates are well-prepared to create and manage brands effectively.
Research Focus: The University of South Australia is renowned for its research excellence, and this commitment extends to the Master of International Business Administration (Advertising and Brand Management) program. Students benefit from exposure to the latest research findings and are encouraged to engage in critical thinking, problem-solving, and research projects. The research focus enhances their ability to make informed decisions in the fields of advertising and brand management.
Industry Engagement: The University of South Australia maintains strong connections with the advertising and brand management industry, a key feature of the program. Students have the opportunity to participate in internships, attend guest lectures from industry professionals, and engage in real-world advertising and brand management projects. This industry engagement is instrumental in preparing students for the practical demands of the advertising and brand management profession.
Global Perspective: In the increasingly globalized world of advertising and brand management, this program emphasizes a global perspective to ensure students are well-equipped to build and promote brands for diverse audiences worldwide. Faculty members bring international experience and expertise to the classroom, and students can participate in international study tours and exchange programs, gaining a well-rounded global perspective.
Location
City West - Adelaide
Score
IELTS 6.5
Tuition Fee
AUD 39600
Postgraduate Entry Requirements:
Academic Qualifications: International students applying for postgraduate programs at UniSA should typically have completed their prior education with a minimum academic achievement of 65% or above. The specific entry requirements may vary by program.
English Language Proficiency:
- IELTS (International English Language Testing System): Overall Band Score: 6.5 or 7.0 (with no band score less than 6.0) For certain programs, a higher IELTS score may be required.
- TOEFL (Test of English as a Foreign Language): overall score of 60 is generally accepted, with minimum section scores of 18 for listening, 18 for reading, 18 for writing, and 18 for speaking.
- PTE (Pearson Test of English): A minimum overall score of 50is typically expected, with a minimum score of 50 in each section.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
The University of South Australia (UniSA) is dedicated to promoting diversity and academic excellence by offering a range of scholarships to international students.
Vice Chancellor's International Excellence Scholarships: These scholarships are aimed at high-achieving international students who demonstrate academic excellence. They offer financial support for tuition fees, and in some cases, a living allowance. Eligibility is based on academic merit.
International Merit Scholarships: UniSA's International Merit Scholarships are designed to reward outstanding academic performance. These scholarships are available for undergraduate and postgraduate coursework students. Eligibility criteria are based on academic results.
UniSA Study Grants: UniSA Study Grants provide partial tuition fee waivers for international students, making quality education more accessible. The eligibility criteria may include academic performance and the chosen course of study.
Destination Australia Scholarships: These scholarships are funded by the Australian Government to support international students studying in regional areas. UniSA participates in this program, offering scholarships to eligible students.
Research Scholarships: For international students pursuing research degrees (Ph.D. or Masters by Research), UniSA offers a range of research scholarships. These scholarships often cover tuition fees and provide a stipend for living expenses. Eligibility is typically based on research potential and academic qualifications.
Industry and Career-Ready Scholarships: UniSA collaborates with industry partners to offer scholarships that provide not only financial support but also work-integrated learning opportunities. These scholarships can be an excellent pathway to a successful career.
The University of South Australia, Adelaide offers the International Master of Business Administration (Advertising and Brand Management) program, which provides students with excellent career prospects in the dynamic fields of advertising and brand management. Graduates of this program are equipped with the necessary skills and knowledge to succeed in various roles within the advertising and brand management industry.
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Advertising Agencies: Graduates can pursue exciting career opportunities in advertising agencies, working as account executives, creative directors, media planners, or market researchers. They play a vital role in creating and implementing advertising campaigns, managing client relationships, and ensuring effective brand communication.
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Brand Management: Graduates can excel in brand management roles, where they are responsible for developing and implementing brand strategies, conducting market research, and monitoring brand performance. They work closely with cross-functional teams to ensure consistent brand messaging and brand equity.
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Digital Marketing: With the rise of digital platforms, there is a growing demand for professionals skilled in digital marketing. Graduates can explore careers in digital marketing agencies or within the marketing departments of organizations, specializing in areas such as social media marketing, content marketing, search engine optimization, and online advertising.
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Market Research: The program equips graduates with strong analytical and research skills, making them well-suited for careers in market research firms. They can work as market research analysts, gathering and analyzing data to provide insights on consumer behavior, market trends, and competitive intelligence.
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Marketing Consulting: Graduates can pursue careers as marketing consultants, providing strategic advice and solutions to businesses looking to enhance their marketing efforts. They may work independently or as part of consulting firms, helping clients develop effective marketing strategies and optimize their brand positioning.
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Entrepreneurship: The program nurtures an entrepreneurial mindset, enabling graduates to start their own advertising or branding agencies, consulting firms, or digital marketing ventures. They have the knowledge and skills to identify market opportunities, develop innovative strategies, and build strong brands for their own businesses.
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International Opportunities: As the program focuses on international business and marketing, graduates have the potential to pursue career opportunities globally. They can work for multinational companies, global advertising agencies, or take on international marketing roles, leveraging their cross-cultural understanding and global perspectives.
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Leadership Positions: Graduates with extensive industry experience and exceptional leadership skills can progress into managerial and executive positions within the advertising and brand management industry. They can lead teams, shape marketing strategies, and drive business growth for organizations.
