MA Brand Management

Coventry University - Coventry

 

INTAKE: September

Program Overview

Coventry University offers an MA in Brand Management, which is designed to provide students with a thorough understanding of the principles and practices of branding. The program is aimed at students who are interested in developing their knowledge and skills in brand management and strategy.

The course covers a range of topics, including the role of brands in modern society, the strategic management of brands, and the use of research and analysis to inform branding decisions. Students will also have the opportunity to explore the creative aspects of branding, including brand design, advertising, and marketing communications.

Throughout the program, students will be encouraged to develop critical thinking skills and to engage with contemporary debates in the field of branding. They will also have the opportunity to work on practical projects, such as developing a brand strategy for a real-world client.

The program is taught by experienced academics and industry professionals, who bring a wealth of expertise and practical knowledge to the classroom. Students will have access to state-of-the-art facilities, including a dedicated brand design studio, as well as a range of online resources and tools.

The MA in Brand Management at Coventry University is designed to provide students with the skills and knowledge they need to pursue a career in brand management, advertising, marketing, or related fields.

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Location

Coventry University - Coventry

Pollster Education

Score

IELTS: 6.5

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Tuition Fee

£ 20050

Postgraduate Entry Requirements:

  • Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 55 to 60% or equivalent.
  • English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
    • IELTS: A minimum overall score of 6.5 with no individual component below 6.0.
    • TOEFL: A minimum overall score of 88, with at least 19 in Listening, Reading, Speaking, and Writing.
    • PTE Academic: A minimum overall score of 65 with no individual score below 59.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Coventry University offers a range of scholarships and bursaries to both undergraduate and postgraduate international students, based on academic merit and financial need.

  • Future Global Leaders Scholarship: This scholarship is available for undergraduate and postgraduate students and covers up to 50% of the tuition fees. It is awarded based on academic excellence, extracurricular activities, and leadership skills.

  • Sports Scholarships: Coventry University offers sports scholarships to students who excel in their chosen sport. The scholarship covers financial support, coaching, and access to university sports facilities.

  • Commonwealth Shared Scholarship Scheme: This scholarship is available for postgraduate students from developing Commonwealth countries who wish to study in the UK. It covers tuition fees, living expenses, and airfare.

  • GREAT Scholarships: Coventry University is a partner of the GREAT Scholarship Scheme, which offers scholarships to students from selected countries. The scholarship covers up to £10,000 of tuition fees.

  • Coventry University Academic Performance Scholarship: This scholarship is available for postgraduate students and offers a discount of up to £2,000 on the tuition fees for students who achieve a high academic performance.

  • Coventry University Alumni Discount: Coventry University offers a 15% discount on the tuition fees for international students who have previously studied at the university.

It is important to note that eligibility criteria, application deadlines, and award amounts vary for each scholarship.

The MA Brand Management program at Coventry University is designed to provide students with the knowledge and skills needed to excel in the branding industry. Graduates from this program are well equipped to pursue various roles in the field of brand management, including but not limited to:

  • Brand Manager
  • Marketing Manager
  • Communications Manager
  • Product Manager
  • Digital Marketing Manager
  • Advertising Manager
  • Creative Director
  • Strategic Planner

Graduates may also pursue further education or research opportunities to expand their knowledge and advance their careers. The skills developed throughout the program, including critical thinking, problem-solving, and analytical skills, are transferable to various industries, allowing graduates to explore a range of career options.

 

 

 


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