LLM International Commercial Law
The LLM (Master of Laws) in International Commercial Law at University College Dublin (...
MSc Digital Marketing
Dublin
INTAKE: September
Program Overview
The MSc Digital Marketing program at UCD provides specialized education in the strategic implementation and management of digital marketing strategies. It aims to equip students with the skills needed to navigate the rapidly evolving digital landscape.
Curriculum: The curriculum covers a range of topics including digital marketing strategy, content creation, social media marketing, search engine optimization (SEO), data analytics, consumer behavior, and e-commerce. Students engage in practical projects and case studies, gaining hands-on experience in digital marketing tools and platforms.
Research Focus: UCD's MSc Digital Marketing program emphasizes research-informed learning. Students have opportunities to conduct research projects focusing on emerging trends in digital marketing, user experience (UX) design, data-driven marketing strategies, and the impact of technology on consumer behavior.
Industry Engagement: The program maintains strong ties with industry partners, digital agencies, marketing firms, and tech companies. Through guest lectures, industry projects, internships, and workshops, students gain practical insights and networking opportunities in the digital marketing field.
Global Perspective: UCD integrates a global perspective within the program, examining digital marketing practices, trends, and consumer behavior on a global scale. Discussions encompass cross-cultural marketing strategies, international campaigns, and the influence of globalization on digital markets.
Location
Dublin
Score
IELTS 7
Tuition Fee
€ 23100
Postgraduate Entry Requirements
Academic Qualifications: For admission to postgraduate programs at UCD, the general entry requirement is a minimum academic achievement of 65% or above in the student's previous academic qualifications, such as a bachelor's degree.
English Language Proficiency:
- IELTS: Overall 6.5 or 7.0 with no individual band lower than 6.0.
- TOEFL: Overall score of 90 with no section below Listening 19, Speaking 19, Writing 21, and Reading 19.
- PTE: Overall score of 63 with a minimum of 59 in each section.
- DET (Duolingo English Test): Overall score of 120 with a minimum of 110.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
UCD offers various scholarships and financial aid options specifically designed to support international students pursuing their education at the university. These scholarships aim to recognize academic excellence, promote diversity, and alleviate the financial burden for deserving students.
UCD Global Excellence Graduate Scholarship: This merit-based scholarship is awarded to high-achieving international students applying for eligible full-time master's programs. It covers a percentage of the tuition fees for the duration of the program.
UCD Global Undergraduate Scholarship: Intended for non-EU students, this scholarship is based on academic performance and offers financial assistance towards tuition fees for the duration of undergraduate studies.
Regional Graduate Scholarships: UCD provides scholarships targeted at students from specific regions or countries, encouraging diversity and supporting talented individuals from those areas.
UCD Ad Astra Academic Scholarship: This prestigious scholarship is awarded to outstanding students with exceptional academic achievements and offers financial support along with enrichment opportunities.
Sports Scholarships: For students who excel in sports, UCD offers scholarships to support their academic pursuits while actively participating in sports at a competitive level.
UCD Research Scholarships: These scholarships are available to support international students pursuing research-based postgraduate programs, providing funding and opportunities to engage in groundbreaking research initiatives.
Government and External Scholarships: UCD collaborates with various governments, organizations, and foundations worldwide to offer additional scholarship opportunities for international students based on specific criteria and partnerships.
Graduates of the MSc Digital Marketing program at UCD have diverse career pathways.
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Digital Marketing Manager: Overseeing digital marketing campaigns, strategies, and teams within corporations or marketing agencies.
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Social Media Manager: Developing and managing social media strategies, content creation, and engagement for brands or organizations.
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SEO Specialist: Optimizing websites and content to improve search engine rankings and visibility.
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Data Analyst/Marketing Analyst: Analyzing data to measure marketing campaign effectiveness, consumer behavior, and ROI using analytics tools.
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Content Marketing Manager: Creating and managing content strategies for digital platforms to engage and attract target audiences.
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E-commerce Manager: Overseeing online sales platforms, optimizing user experience, and implementing digital marketing strategies for e-commerce businesses.
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Digital Marketing Consultant: Providing expert advice and consultancy services to businesses on digital marketing strategies and implementations.
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Digital Advertising Specialist: Managing online advertising campaigns, including pay-per-click (PPC) advertising and display advertising.
