Master of Business Administration (Finance)
The Master of Business Administration (Finance) program at UniSA is a testament to the ...
Master of International Business Administration (Marketing)
City West - Adelaide
INTAKE: Jul & Feb
Program Overview
The Master of International Business Administration (Marketing) program at the University of South Australia is a highly regarded and globally recognized qualification that caters to students aspiring to excel in the dynamic field of international business, with a specific focus on marketing. This program is meticulously designed to equip graduates with the knowledge and skills necessary to succeed in the global business landscape.
Curriculum: The program's curriculum is comprehensive and tailored to provide students with a deep understanding of marketing in an international context. Students can anticipate in-depth coverage of subjects such as international marketing strategies, market research, consumer behavior, brand management, and digital marketing. The curriculum balances theoretical foundations with practical applications, ensuring graduates are prepared for the marketing challenges of a global marketplace.
Research Focus: The University of South Australia is renowned for its dedication to research excellence, and this extends to the Master of International Business Administration (Marketing) program. Students benefit from exposure to the latest marketing research findings and are encouraged to engage in critical thinking, problem-solving, and research projects. The research focus enhances their ability to make data-driven marketing decisions.
Industry Engagement: The University of South Australia maintains strong connections with industry, a pivotal aspect of the Master of International Business Administration (Marketing) program. Students have the opportunity to partake in internships, attend guest lectures from marketing professionals, and engage in real-world marketing projects. This industry engagement is instrumental in preparing students for the dynamic nature of the global marketing landscape.
Global Perspective: The modern business world operates on a global scale, and this program emphasizes a global perspective to ensure students are well-equipped to navigate international markets. Faculty members bring international experience and expertise to the classroom, and students can participate in international study tours and exchange programs, providing a well-rounded international perspective.
Location
City West - Adelaide
Score
IELTS 6.5
Tuition Fee
AUD 39600
Postgraduate Entry Requirements:
Academic Qualifications: International students applying for postgraduate programs at UniSA should typically have completed their prior education with a minimum academic achievement of 65% or above. The specific entry requirements may vary by program.
English Language Proficiency:
- IELTS (International English Language Testing System): Overall Band Score: 6.5 or 7.0 (with no band score less than 6.0) For certain programs, a higher IELTS score may be required.
- TOEFL (Test of English as a Foreign Language): overall score of 60 is generally accepted, with minimum section scores of 18 for listening, 18 for reading, 18 for writing, and 18 for speaking.
- PTE (Pearson Test of English): A minimum overall score of 50is typically expected, with a minimum score of 50 in each section.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
The University of South Australia (UniSA) is dedicated to promoting diversity and academic excellence by offering a range of scholarships to international students.
Vice Chancellor's International Excellence Scholarships: These scholarships are aimed at high-achieving international students who demonstrate academic excellence. They offer financial support for tuition fees, and in some cases, a living allowance. Eligibility is based on academic merit.
International Merit Scholarships: UniSA's International Merit Scholarships are designed to reward outstanding academic performance. These scholarships are available for undergraduate and postgraduate coursework students. Eligibility criteria are based on academic results.
UniSA Study Grants: UniSA Study Grants provide partial tuition fee waivers for international students, making quality education more accessible. The eligibility criteria may include academic performance and the chosen course of study.
Destination Australia Scholarships: These scholarships are funded by the Australian Government to support international students studying in regional areas. UniSA participates in this program, offering scholarships to eligible students.
Research Scholarships: For international students pursuing research degrees (Ph.D. or Masters by Research), UniSA offers a range of research scholarships. These scholarships often cover tuition fees and provide a stipend for living expenses. Eligibility is typically based on research potential and academic qualifications.
Industry and Career-Ready Scholarships: UniSA collaborates with industry partners to offer scholarships that provide not only financial support but also work-integrated learning opportunities. These scholarships can be an excellent pathway to a successful career.
The International Master of Business Administration (Marketing) program at the University of South Australia, Adelaide, provides students with a strong foundation in marketing theory and practice, equipping them with the skills and knowledge necessary for successful careers in various sectors of the industry. Graduates of the program have excellent career prospects and can pursue diverse roles in marketing, advertising, market research, brand management, and more.
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Marketing Manager: Graduates can aspire to become marketing managers, leading marketing teams and developing strategic marketing plans for organizations. They oversee product development, market research, brand management, and marketing campaigns to drive business growth.
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Brand Manager: Brand managers are responsible for building and maintaining the brand image and identity of a company. They develop brand strategies, manage brand communications, and ensure brand consistency across various marketing channels.
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Digital Marketing Specialist: With the increasing focus on digital marketing, graduates can pursue careers as digital marketing specialists. They leverage digital platforms and technologies to develop and implement online marketing strategies, including social media marketing, search engine optimization (SEO), content marketing, and paid advertising.
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Market Research Analyst: Market research analysts collect and analyze data to evaluate market trends, consumer preferences, and competitive landscapes. They provide insights and recommendations to support marketing strategies and decision-making.
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Advertising Manager: Graduates can work as advertising managers, overseeing the planning, execution, and evaluation of advertising campaigns. They collaborate with creative teams, media agencies, and clients to create effective advertising messages and reach target audiences.
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Sales Manager: Sales managers are responsible for managing sales teams and driving revenue growth. They develop sales strategies, set targets, and monitor sales performance to achieve business objectives.
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Product Manager: Product managers oversee the development and management of products or services. They conduct market research, analyze customer needs, and collaborate with cross-functional teams to develop and launch successful products.
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Market Analyst: Market analysts assess market conditions, monitor industry trends, and provide insights into market opportunities and threats. They help organizations make informed decisions about market entry, product positioning, and competitive strategies.
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Marketing Consultant: Graduates can work as marketing consultants, offering their expertise to businesses across different industries. They provide strategic advice, develop marketing plans, and implement marketing initiatives to help companies achieve their marketing goals.
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Entrepreneurship and Start-ups: Some graduates may choose to start their own businesses or join start-up ventures, utilizing their marketing knowledge and skills to create innovative products or services and drive their success.
