MA Languages with Business
The MA Languages with Business program at the University of Galway is designed to offer...
MSc Consumer psychology
Galway
INTAKE: September
Program Overview
The MSc in Consumer Psychology at the University of Galway is a specialized program focusing on the psychological aspects of consumer behavior, aiming to provide students with a deep understanding of the factors influencing consumer choices, decision-making, and behavior.
Curriculum: The curriculum encompasses various subjects including cognitive psychology, social psychology, behavioral economics, market research methods, branding, advertising psychology, and consumer neuroscience. It combines theoretical knowledge with practical applications in consumer behavior analysis.
Research Focus: The program places a significant emphasis on research methodologies in consumer psychology. Students have opportunities to conduct research projects focusing on topics such as consumer decision-making, advertising effectiveness, brand perception, or consumer motivations.
Industry Engagement: The University of Galway collaborates with marketing agencies, businesses, and market research firms. Through industry-sponsored projects, internships, and workshops, students gain practical insights and experiences related to consumer behavior in real-world settings.
Global Perspective: Acknowledging the global nature of consumer markets, the program adopts a global perspective. It explores cross-cultural consumer behavior, international marketing strategies, and global market trends, preparing students to analyze consumer behavior in diverse cultural contexts.
Location
Galway
Score
IELTS 6.5
Tuition Fee
€ 17360
Postgraduate Entry Requirements
Academic Qualifications: International students applying for postgraduate programs at the University of Galway are generally required to have achieved a minimum academic performance equivalent to 60% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.5 or 7.0, with no individual section scoring below 6.
- TOEFL iBT: Overall score of 88 with minimum section scores of Listening 7, Speaking 16, Writing 18, and Reading 8.
- PTE (Pearson Test of English): Overall score of 61, with a minimum score of 48.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
NUI Galway offers various scholarships and financial aid options specifically tailored to support international students pursuing their academic endeavors at the university. These scholarships aim to assist students in managing the costs associated with studying abroad and encourage academic excellence.
International Student Scholarships: NUI Galway provides scholarships dedicated to international students based on academic merit, varying from partial tuition fee waivers to substantial scholarships covering a significant portion of tuition costs.
Government and External Scholarships: The university assists international students in availing themselves of government-funded scholarships or external funding opportunities offered by various organizations, both in Ireland and internationally. These scholarships may be country-specific or based on academic achievement and specific fields of study.
Research Scholarships: For postgraduate research students, NUI Galway offers several research scholarships and funding options. These scholarships support research projects and cover tuition fees, living expenses, or research-related costs.
Undergraduate and Postgraduate Scholarships: There are diverse scholarships available for both undergraduate and postgraduate international students across various disciplines, rewarding academic achievement and supporting talented individuals seeking higher education at NUI Galway.
Specific Program Scholarships: Some scholarships are program-specific, focusing on particular courses or areas of study, aiming to attract high-caliber students to those fields.
The MSc in Consumer Psychology program at the University of Galway offers graduates various career opportunities in market research, consumer consulting, brand management, advertising, and marketing, equipping them with expertise in understanding consumer behavior.
Market Research Analyst: Graduates can work as market research analysts, conducting research to analyze consumer behavior, preferences, and market trends for businesses or marketing agencies.
Consumer Behavior Consultant: Professionals in consumer behavior consulting provide advice to businesses on understanding and influencing consumer behavior. Graduates can work with companies to optimize their marketing strategies.
Brand Strategist/Manager: Careers in brand management involve developing and implementing strategies to enhance brand perception and consumer engagement. Graduates can work as brand strategists or managers for companies.
Advertising and Marketing Specialist: Professionals in advertising and marketing specialize in creating effective campaigns. Graduates can work in advertising agencies, focusing on understanding consumer psychology to develop compelling advertisements.
Consumer Insights Analyst: Graduates can work as consumer insights analysts, utilizing data and research to provide insights into consumer behavior for businesses to tailor their products and strategies.
