MSc International Marketing and Entrepreneurship

Galway

 

INTAKE: September

Program Overview

The MSc in International Marketing and Entrepreneurship at the University of Galway offers an interdisciplinary approach, combining marketing principles with entrepreneurial skills. The program focuses on providing students with a comprehensive understanding of global marketing strategies and fostering an entrepreneurial mindset to thrive in diverse business environments.

Curriculum: The curriculum is designed to cover a wide array of subjects including international marketing strategies, market research, consumer behavior, innovation, digital marketing, and entrepreneurial practices. It incorporates case studies, practical projects, and simulations to equip students with both theoretical knowledge and practical skills.

Research Focus: The program emphasizes research in marketing and entrepreneurship, encouraging students to explore innovative concepts, market trends, consumer insights, and entrepreneurial opportunities. Students engage in research projects focusing on market analysis, innovation in marketing, or entrepreneurial ventures.

Industry Engagement: The University of Galway collaborates closely with industry partners, providing students with opportunities for internships, industry-sponsored projects, and networking events. The program integrates guest lectures and workshops led by marketing professionals and entrepreneurs, offering real-world insights.

Global Perspective: Acknowledging the global nature of business, the program adopts a global perspective, examining international markets, cultural nuances, and global trends in marketing and entrepreneurship. It prepares students to navigate diverse markets and cultural contexts in their professional endeavors.

Pollster Education

Location

Galway

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

€ 17990

Postgraduate Entry Requirements

Academic Qualifications: International students applying for postgraduate programs at the University of Galway are generally required to have achieved a minimum academic performance equivalent to 60% or above in their previous academic qualifications.

English Language Proficiency: 

  • IELTS: Overall band score of 6.5 or 7.0, with no individual section scoring below 6.
  • TOEFL iBT: Overall score of 88 with minimum section scores of Listening 7, Speaking 16, Writing 18, and Reading 8.
  • PTE (Pearson Test of English): Overall score of 61, with a minimum score of 48.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.

NUI Galway offers various scholarships and financial aid options specifically tailored to support international students pursuing their academic endeavors at the university. These scholarships aim to assist students in managing the costs associated with studying abroad and encourage academic excellence. 

International Student Scholarships: NUI Galway provides scholarships dedicated to international students based on academic merit, varying from partial tuition fee waivers to substantial scholarships covering a significant portion of tuition costs.

Government and External Scholarships: The university assists international students in availing themselves of government-funded scholarships or external funding opportunities offered by various organizations, both in Ireland and internationally. These scholarships may be country-specific or based on academic achievement and specific fields of study.

Research Scholarships: For postgraduate research students, NUI Galway offers several research scholarships and funding options. These scholarships support research projects and cover tuition fees, living expenses, or research-related costs.

Undergraduate and Postgraduate Scholarships: There are diverse scholarships available for both undergraduate and postgraduate international students across various disciplines, rewarding academic achievement and supporting talented individuals seeking higher education at NUI Galway.

Specific Program Scholarships: Some scholarships are program-specific, focusing on particular courses or areas of study, aiming to attract high-caliber students to those fields.

The MSc in International Marketing and Entrepreneurship program at the University of Galway equips graduates with a blend of marketing expertise and entrepreneurial skills, preparing them for dynamic and diverse career opportunities in the global business landscape.

Marketing Manager/Strategist: Graduates can pursue careers as marketing managers or strategists, developing and implementing marketing strategies for global markets, focusing on brand development, market expansion, and consumer engagement.

Entrepreneur/Business Owner: For those inclined towards entrepreneurship, graduates can start their ventures, launching startups, innovative businesses, or consulting firms, leveraging their marketing and entrepreneurial skills.

Product Manager/Product Developer: Professionals in product management focus on developing and launching new products or services. Graduates can work in product management roles, overseeing product development and marketing strategies.

Market Research Analyst: Careers in market research involve analyzing market trends, consumer behavior, and competitive landscapes. Graduates can work as market research analysts, providing insights to support strategic decision-making.

Digital Marketing Specialist: Professionals in digital marketing work on online marketing strategies. Graduates can specialize in digital marketing roles, focusing on social media marketing, SEO, content marketing, and online advertising.


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