MSc Marketing Management

Galway

 

INTAKE: September

Program Overview

The MSc in Marketing Management at the University of Galway is designed to provide comprehensive knowledge and practical skills in contemporary marketing strategies and management.

Curriculum: The curriculum covers fundamental marketing principles, strategic marketing management, consumer behavior, digital marketing, branding, market research methodologies, and marketing analytics. It integrates theoretical knowledge with hands-on practical applications.

Research Focus: Students engage in research focusing on market trends, consumer insights, marketing strategies, and innovative approaches to marketing management. The program emphasizes the application of research methodologies in addressing real-world marketing challenges.

Industry Engagement: The University collaborates with industry partners, marketing agencies, and corporations. Students benefit from industry guest lectures, workshops, or industry projects, gaining practical insights and networking opportunities.

Global Perspective: The program explores global marketing trends, international marketing strategies, and cultural influences on consumer behavior. It discusses marketing practices in different regions, addressing the challenges and opportunities in a global marketplace.

Pollster Education

Location

Galway

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

€ 17990

Postgraduate Entry Requirements

Academic Qualifications: International students applying for postgraduate programs at the University of Galway are generally required to have achieved a minimum academic performance equivalent to 60% or above in their previous academic qualifications.

English Language Proficiency: 

  • IELTS: Overall band score of 6.5 or 7.0, with no individual section scoring below 6.
  • TOEFL iBT: Overall score of 88 with minimum section scores of Listening 7, Speaking 16, Writing 18, and Reading 8.
  • PTE (Pearson Test of English): Overall score of 61, with a minimum score of 48.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.

NUI Galway offers various scholarships and financial aid options specifically tailored to support international students pursuing their academic endeavors at the university. These scholarships aim to assist students in managing the costs associated with studying abroad and encourage academic excellence. 

International Student Scholarships: NUI Galway provides scholarships dedicated to international students based on academic merit, varying from partial tuition fee waivers to substantial scholarships covering a significant portion of tuition costs.

Government and External Scholarships: The university assists international students in availing themselves of government-funded scholarships or external funding opportunities offered by various organizations, both in Ireland and internationally. These scholarships may be country-specific or based on academic achievement and specific fields of study.

Research Scholarships: For postgraduate research students, NUI Galway offers several research scholarships and funding options. These scholarships support research projects and cover tuition fees, living expenses, or research-related costs.

Undergraduate and Postgraduate Scholarships: There are diverse scholarships available for both undergraduate and postgraduate international students across various disciplines, rewarding academic achievement and supporting talented individuals seeking higher education at NUI Galway.

Specific Program Scholarships: Some scholarships are program-specific, focusing on particular courses or areas of study, aiming to attract high-caliber students to those fields.

Graduates of the MSc in Marketing Management program have various career paths.

  1. Brand Manager: Careers involve managing brands, developing brand strategies, and overseeing brand campaigns for companies or agencies.

  2. Digital Marketing Specialist: Opportunities exist in digital agencies or companies, focusing on digital marketing strategies, SEO, content marketing, and social media campaigns.

  3. Marketing Analyst: Roles involve analyzing market data, conducting market research, and utilizing marketing analytics to guide strategic marketing decisions.

  4. Product Manager: Careers involve overseeing product development, identifying market opportunities, and creating product strategies to meet consumer needs.

  5. Marketing Consultant: Graduates can work independently as consultants, providing marketing expertise to businesses, advising on marketing strategies, and conducting market assessments.

  6. Advertising Executive: Opportunities exist in advertising agencies, working on advertising campaigns, media planning, and creative strategies.

  7. Market Research Analyst: Roles involve conducting market research, analyzing consumer behavior, and providing insights into market trends for companies or research firms.


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