Graduate Certificate in Addictions and Mental Health
Durham College, located in Canada, is a renowned educational institution for it's q...
Graduate Certificate in Advertising – Digital Media Management
Oshawa
INTAKE: September
Program Overview
Durham College, located in Canada, is a prestigious educational institution renowned for its quality education and a diverse range of programs. Among its notable offerings is the Graduate Certificate in Advertising - Digital Media Management, a comprehensive program designed to equip students with the skills and knowledge necessary to excel in the dynamic field of digital advertising.
Overview:
The Graduate Certificate in Advertising - Digital Media Management offered by Durham College is a specialized program that prepares students for careers in digital advertising, marketing, and media management. The program offers a comprehensive curriculum that covers key concepts, strategies, and tools required to thrive in the rapidly evolving digital advertising landscape.
Curriculum:
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Digital Marketing Fundamentals: Students develop a solid foundation in digital marketing principles, including consumer behavior, market research, brand management, and campaign planning.
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Social Media Strategy: This course explores the role of social media in advertising and marketing campaigns. Students learn about effective social media strategies, content creation, community management, and measuring campaign success.
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Digital Advertising Campaigns: Students gain practical skills in planning, executing, and optimizing digital advertising campaigns across various platforms. They learn about ad targeting, creative development, budgeting, and campaign analysis.
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Search Engine Marketing (SEM) and Search Engine Optimization (SEO): Students learn techniques to improve a website's visibility in search engine results pages through SEM and SEO strategies. They explore keyword research, ad bidding, ad copywriting, and optimizing web content for search engines.
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Data Analytics and Reporting: This course focuses on leveraging data to measure the effectiveness of digital advertising campaigns. Students learn to use analytics tools, interpret key metrics, and generate insightful reports for decision-making and campaign optimization.
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Digital Media Buying and Planning: Students develop skills in media buying and planning across digital channels. They explore media negotiation, budget allocation, audience targeting, and performance tracking.
Location
Oshawa
Score
IELTS 6.5
Tuition Fee
CAD 15505
Application Fees: CAD $ 100
Postgraduate Diploma:
- Minimum academic requirement: Completion of a relevant undergraduate degree or equivalent.
- Minimum percentage requirement: A minimum of 60% overall average or equivalent in the qualifying exams.
- English Language Proficiency: International students whose first language is not English must demonstrate proficiency in English. The accepted English language proficiency test is the International English Language Testing System (IELTS). The minimum required score for postgraduate diploma programs is an overall band score of 6.5, with no individual band below 6.0.
It's important to note that meeting the minimum entry requirements does not guarantee admission into a program at Durham College. Some programs may have additional requirements or prerequisites that students need to fulfill.
While Durham College does not offer specific scholarships for international students, there are alternative funding options available. It is recommended that international students thoroughly research and explore various scholarship and financial aid opportunities, both within and outside the college, to support their educational journey at Durham College.
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External Scholarships: International students can search for scholarships offered by external organizations, such as government agencies, private foundations, and international organizations. These scholarships may be available based on country of origin, field of study, academic achievement, or other criteria. Students can conduct thorough research and apply for scholarships that align with their eligibility criteria.
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Educational Loans: International students can consider applying for educational loans from financial institutions or banks in their home country or Canada. These loans can help cover tuition fees, living expenses, and other educational costs. It is advisable to research and compare different loan options, including interest rates and repayment terms, before making a decision.
Graduates of the Graduate Certificate in Advertising - Digital Media Management program from Durham College have promising career prospects in various advertising, marketing, and media-related roles. The increasing importance of digital advertising in the business landscape has created a growing demand for professionals with expertise in this field.
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Digital Marketing Specialist: Creating and executing digital marketing strategies, managing social media campaigns, optimizing websites for search engines, and analyzing campaign performance.
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Media Planner/Buyer: Developing media plans, negotiating advertising contracts, and selecting appropriate digital platforms for targeted audience reach.
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Digital Advertising Manager: Overseeing the planning, implementation, and optimization of digital advertising campaigns, tracking campaign performance, and managing budgets.
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Social Media Manager: Managing social media platforms, creating engaging content, monitoring brand presence, and implementing social media advertising campaigns.
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Digital Marketing Analyst: Analyzing data and metrics to measure campaign effectiveness, identifying trends, and providing insights for campaign optimization and decision-making.
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Account Executive: Building and maintaining client relationships, developing advertising strategies, managing projects, and ensuring client satisfaction.
