MA Advertising and Marketing

Coventry University - Coventry

 

INTAKE: September

Program Overview

Coventry University's MA Advertising and Marketing is designed to provide students with a comprehensive understanding of the principles and practices of advertising and marketing. The course is geared towards individuals who are interested in pursuing careers in advertising, marketing, brand management, or related fields.

Students will learn about topics such as consumer behavior, marketing strategy, advertising theory and practice, market research, brand management, and digital marketing. The course also covers key areas such as creative thinking, communication, and innovation.

Throughout the course, students will develop practical skills that are highly valued by employers, such as market research, data analysis, campaign planning, and media buying. Students will also have the opportunity to work on live projects and case studies, which will provide them with hands-on experience of the advertising and marketing industry.

The course is taught by experienced academics and industry professionals, who bring a wealth of expertise and knowledge to the classroom. The course is available both full-time and part-time, and is delivered on campus.

The MA Advertising and Marketing is designed to equip students with the skills, knowledge, and experience required to succeed in the dynamic and fast-paced world of advertising and marketing.

Pollster Education

Location

Coventry University - Coventry

Pollster Education

Score

IELTS: 6.5

Pollster Education

Tuition Fee

£ 20050

Postgraduate Entry Requirements:

  • Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 55 to 60% or equivalent.
  • English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
    • IELTS: A minimum overall score of 6.5 with no individual component below 6.0.
    • TOEFL: A minimum overall score of 88, with at least 19 in Listening, Reading, Speaking, and Writing.
    • PTE Academic: A minimum overall score of 65 with no individual score below 59.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Coventry University offers a range of scholarships and bursaries to both undergraduate and postgraduate international students, based on academic merit and financial need. 

  • Future Global Leaders Scholarship: This scholarship is available for undergraduate and postgraduate students and covers up to 50% of the tuition fees. It is awarded based on academic excellence, extracurricular activities, and leadership skills.

  • Sports Scholarships: Coventry University offers sports scholarships to students who excel in their chosen sport. The scholarship covers financial support, coaching, and access to university sports facilities.

  • Commonwealth Shared Scholarship Scheme: This scholarship is available for postgraduate students from developing Commonwealth countries who wish to study in the UK. It covers tuition fees, living expenses, and airfare.

  • GREAT Scholarships: Coventry University is a partner of the GREAT Scholarship Scheme, which offers scholarships to students from selected countries. The scholarship covers up to £10,000 of tuition fees.

  • Coventry University Academic Performance Scholarship: This scholarship is available for postgraduate students and offers a discount of up to £2,000 on the tuition fees for students who achieve a high academic performance.

  • Coventry University Alumni Discount: Coventry University offers a 15% discount on the tuition fees for international students who have previously studied at the university.

It is important to note that eligibility criteria, application deadlines, and award amounts vary for each scholarship.

The MA Advertising and Marketing program at Coventry University prepares students for a career in the advertising and marketing industries. Graduates of the program are equipped with the knowledge and skills needed to create effective advertising and marketing campaigns and to analyze consumer behavior.

Career prospects for graduates of the program are diverse and may include roles in advertising agencies, media planning and buying, market research, public relations, brand management, and digital marketing. Some graduates may also choose to pursue careers in related fields such as sales, customer service, and business development.

According to the Complete University Guide, 93% of Coventry University graduates were in work or further study six months after graduation, with 74% of those in professional or managerial roles. This indicates that the university has a strong track record of preparing its graduates for successful careers in their chosen fields.


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