Evening M.B.A. in Marketing Strategy & Planning

Chicago, Illinois

 

INTAKE: Jan, Mar, June & Sept

Program Overview

DePaul University's Evening Master of Business Administration (M.B.A.) in Marketing Strategy & Planning is tailored for individuals seeking advanced skills in formulating and executing marketing strategies. The Evening M.B.A. in Marketing Strategy & Planning at DePaul University is crafted to empower marketing professionals with the knowledge and skills necessary for strategic decision-making.The Evening M.B.A. in Marketing Strategy & Planning at DePaul University opens doors to exciting career opportunities for marketing professionals seeking to advance their strategic acumen. With a focus on practical application, data-driven decision-making, and leadership development, this program equips graduates to thrive in dynamic and challenging roles. Elevate your career with the strategic insights gained from DePaul's specialized Evening M.B.A. in Marketing Strategy & Planning.

Curriculum:

  1. Advanced Marketing Strategy: The curriculum delves into advanced topics in marketing strategy, equipping students with the ability to analyze market trends, assess competitive landscapes, and formulate strategies that drive business success.

  2. Integrated Planning Techniques: Students learn how to integrate marketing planning with overall business planning. This involves aligning marketing strategies with organizational goals, ensuring a cohesive and effective approach to achieving business objectives.

  3. Data-Driven Decision Making: Emphasis is placed on leveraging data for decision-making. Students acquire skills in data analysis, market research, and interpretation of key performance indicators, enabling them to make informed and strategic marketing decisions.

  4. Cross-Functional Collaboration: The program recognizes the interconnectedness of various business functions. Students engage in collaborative projects that simulate real-world scenarios, fostering the ability to work effectively across departments and teams.

  5. Strategic Leadership Development: Leadership skills are a focal point, preparing students for roles where they can lead marketing teams and contribute to overall business leadership. Courses may cover leadership styles, change management, and effective communication.

  6. Industry-Relevant Faculty: Taught by industry experts and experienced faculty members, the program ensures that students benefit from the latest insights and case studies. Guest speakers from the marketing field contribute practical perspectives.

  7. Capstone Project: The program often includes a capstone project where students can apply their learning to a real business challenge. This hands-on experience enhances their ability to translate theoretical knowledge into actionable strategies.

Pollster Education

Location

Chicago, Illinois

Pollster Education

Score

IELTS: 6.5

Pollster Education

Tuition Fee

USD 34380

Entry Requirements for Postgraduate Programs

Application Fees : US$ 75

  1. Academic Qualifications: International students applying for postgraduate programs are required to have a bachelor's degree or its equivalent from an accredited institution. The minimum academic requirement is often a cumulative grade point average (GPA) of 3.0 on a 4.0 scale, which is equivalent to 60% or above.

  2. English Language Proficiency: 

    • IELTS: An overall score of 6.5 or higher, with no individual band score below 6.
    • TOEFL iBT (Test of English as a Foreign Language - Internet-Based Test): A minimum overall score of 80 with no band less than 17.
    • PTE (Pearson Test of English): A score of 53 or higher.
    • DET (Duolingo English Test): A minimum score of 115.

DePaul University is dedicated to supporting the academic aspirations of international students. The university offers various scholarships and financial aid opportunities to help make education more accessible. 

  1. International Student Scholarships: DePaul University provides merit-based scholarships to international undergraduate and graduate students. These scholarships consider academic achievements, test scores, and other criteria.

  2. Global Gateway Scholarships: These scholarships are designed for undergraduate international students who transfer from specific partner institutions to DePaul. They help facilitate a smooth transition.

  3. Dean's Merit-Based Scholarships: DePaul's colleges and schools offer dean's merit-based scholarships to international students within their respective programs. These scholarships recognize outstanding academic achievements and contributions.

  4. Graduate Assistantships: Graduate assistantships may be available to international students pursuing master's or doctoral degrees. These assistantships offer a stipend and sometimes a tuition waiver in exchange for research or teaching assistance.

  5. International Experience Scholarship: This scholarship is for undergraduate students planning to participate in study abroad programs. It provides financial support to students seeking to gain global perspectives.

  6. Vincent G. Rinn Family Endowed Scholarship: This scholarship is awarded to international students with financial need. It helps cover tuition costs and promote diversity within the DePaul community.

  7. Donor-Funded Scholarships: DePaul University administers a range of donor-funded scholarships, some of which are available to international students. These scholarships often have specific eligibility criteria and application requirements.

  8. Athletic Scholarships: DePaul offers athletic scholarships for international student-athletes who excel in various sports. These scholarships may cover tuition and related expenses.

  9. External Scholarships: DePaul encourages international students to explore external scholarship opportunities, both in their home countries and in the United States.

  10. Fellowship Programs: Some academic departments and schools offer fellowship programs that provide financial support to international graduate students pursuing specific areas of study.

It's important to note that scholarship availability, criteria, and application deadlines can vary among programs and departments at DePaul University.

The Evening M.B.A. in Marketing Strategy & Planning equips students with a unique skill set, blending core business principles with an intensive focus on strategic marketing. This specialization prepares graduates for leadership roles where strategic thinking and planning are paramount.

  1. Strategic Marketing Manager: Graduates are well-positioned to take on roles as Strategic Marketing Managers. In this capacity, they lead teams in developing and implementing comprehensive marketing strategies aligned with organizational goals. Strategic Marketing Managers play a pivotal role in shaping a company's market position and driving growth.

  2. Brand Strategist: The program's emphasis on strategic planning makes graduates ideal candidates for roles as Brand Strategists. These professionals develop and execute strategies to enhance brand visibility, positioning, and equity. They play a crucial role in creating a consistent and compelling brand narrative.

  3. Marketing Director - Planning and Analysis: Marketing Directors specializing in planning and analysis benefit from the program's focus on data-driven decision-making. Graduates can excel in roles where they oversee marketing budgets, analyze campaign effectiveness, and contribute to long-term strategic planning.

  4. Digital Strategy Manager: With the increasing importance of digital channels, graduates can pursue roles as Digital Strategy Managers. These professionals lead the development of digital marketing strategies, incorporating online platforms, social media, and emerging technologies to achieve marketing objectives.

  5. Product Marketing Strategist: Those interested in the intersection of marketing and product development can explore opportunities as Product Marketing Strategists. They collaborate with product teams to create compelling marketing strategies that drive product adoption and success in the market.

  6. Market Research Director: The program's strategic focus extends to market research, making graduates well-suited for roles as Market Research Directors. In these positions, they lead teams in conducting market analysis, gathering insights, and informing strategic decisions.

  7. Consultant - Marketing Strategy: Armed with a strategic marketing perspective, graduates can thrive in consulting roles. As Marketing Strategy Consultants, they provide valuable insights to organizations seeking external expertise in developing and refining their marketing strategies.


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