Graduate certificate in Event Marketing - Sports, Entertainment, Arts
Seneca College is one of the leading institutions for higher education in Canada, offer...
Graduate Certificate in Esports Marketing Management
Seneca Downtown
INTAKE: Jan & Sept
Program Overview
Seneca College is a renowned institution in Canada, offering a wide range of programs that prepare students for successful careers in various industries. The Graduate Certificate in Esports Marketing Management at Seneca College is a specialized program designed to provide students with in-depth knowledge and practical skills in the field of esports marketing.
Overview:
The Graduate Certificate in Esports Marketing Management is a comprehensive one-year program that combines theoretical learning with hands-on practical experience. The curriculum focuses on key areas of esports marketing, including brand management, event planning, sponsorship, digital marketing, and fan engagement. Students learn from industry professionals who bring real-world experience and expertise to the classroom, ensuring students are prepared for the dynamic esports landscape.
Curriculum:
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Introduction to Esports: Students gain a foundational understanding of the esports industry, including its history, ecosystem, and audience. They learn about the different esports games, leagues, and tournaments, and the role of marketing in promoting and growing the industry.
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Esports Brand Management: This course focuses on building and managing esports brands. Students learn about brand identity, positioning, storytelling, and creating meaningful connections with the esports community.
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Esports Event Planning and Management: Students gain practical skills in planning and executing esports events. They learn about venue selection, event marketing, ticketing, logistics, and delivering engaging experiences for esports fans.
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Sponsorship and Partnerships in Esports: This course explores the role of sponsorships in the esports industry. Students learn how to identify and negotiate sponsorship opportunities, develop compelling sponsorship proposals, and measure the effectiveness of partnerships.
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Digital Marketing Strategies for Esports: Students learn about the unique aspects of digital marketing in the esports industry. They explore social media marketing, content creation, influencer marketing, and leveraging data analytics to drive audience engagement and monetization.
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Fan Engagement and Community Management: This course focuses on building and managing a loyal fan base in the esports industry. Students learn about community management strategies, esports fan psychology, fan activation, and fostering positive esports communities.
Location
Seneca Downtown
Score
IELTS 7
Tuition Fee
CAD 16674
Application Fees: CAD $90
To be considered for admission to postgraduate diploma programs at Seneca College, Indian students must meet the following entry requirements:
- Completion of a bachelor's degree or equivalent from a recognized institution with a minimum overall average of 65%
- English Language Proficiency: Seneca College accepts various language proficiency tests like IELTS, TOEFL, PTE, CAEL, and Duolingo. The minimum score required varies from program to program. Generally, the minimum IELTS score required for admission is 7 with no band less than 6.5, respectively.
Indian students may also be required to submit official transcripts, a statement of purpose, letters of recommendation, and a resume/CV depending on the program they are applying to.
While Seneca College does not offer scholarships directly to international students, there are various external scholarship opportunities that students can apply for. These scholarships are offered by organizations such as the Canadian government, private organizations, and foundations.
Seneca College also offers financial aid and bursaries to students who demonstrate financial need. These funds can be used to cover tuition fees, textbooks, and other expenses related to studying at Seneca College. Students can apply for financial aid and bursaries by filling out an application form and providing supporting documentation.
The tuition fees for undergraduate and postgraduate diploma programs at Seneca College vary depending on the program and the duration of the program. International students should budget for additional fees such as application fees, textbooks, and materials fees. While Seneca College does not offer scholarships directly to international students, there are various external scholarship opportunities available. Additionally, students can apply for financial aid and bursaries if they demonstrate financial need.
Graduates of the Graduate Certificate in Esports Marketing Management program have exciting career prospects in the rapidly expanding esports industry.
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Esports Marketing Manager: Develop and execute marketing strategies for esports organizations, teams, or leagues. Manage brand partnerships, digital marketing campaigns, and fan engagement initiatives.
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Esports Event Manager: Plan and coordinate esports events, including tournaments, conferences, and exhibitions. Manage logistics, sponsorships, and ensure a seamless experience for participants and attendees.
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Esports Sponsorship Coordinator: Identify and secure sponsorship opportunities for esports organizations or events. Develop and manage relationships with sponsors, ensuring mutually beneficial partnerships.
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Social Media Manager: Manage social media platforms for esports organizations or teams. Create engaging content, interact with the esports community, and implement social media marketing strategies.
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Esports Community Manager: Foster and manage online communities for esports organizations or platforms. Engage with fans, respond to inquiries, and promote positive interactions within the esports community.
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Esports Marketing Consultant: Provide specialized marketing expertise and advice to esports organizations. Assist with marketing strategies, brand development, and fan engagement initiatives.
