MSc Digital Marketing Strategy
The MSc in Digital Marketing Strategy at Trinity College Dublin (TCD) is an advanced pr...
MSc Marketing
Dublin
INTAKE: September
Program Overview
The MSc in Marketing at Trinity College Dublin (TCD) offers a comprehensive understanding of contemporary marketing strategies, consumer behavior, and market trends. It aims to equip students with the knowledge and skills necessary for successful careers in marketing.
Curriculum: The curriculum covers a wide range of marketing subjects, including marketing management, consumer behavior, digital marketing, branding, market research, and marketing analytics. Students engage in lectures, case studies, and practical projects, gaining insights into the latest marketing theories and practices.
Research Focus: The program encourages research-oriented learning, allowing students to explore diverse areas within marketing. Research may encompass consumer psychology, market segmentation, digital marketing trends, marketing effectiveness, or ethical marketing practices, fostering critical thinking and research skills.
Industry Engagement: TCD collaborates with industry partners and marketing firms, offering students opportunities for internships, industry projects, or workshops conducted by marketing professionals. Students gain practical exposure to real-world marketing scenarios and build valuable networks.
Global Perspective: The MSc Marketing program acknowledges the global nature of marketing strategies and consumer behavior. It examines international marketing trends, cross-cultural marketing strategies, and the impact of globalization on marketing approaches, preparing students for marketing roles in a globalized business environment.
Location
Dublin
Score
IELTS 6.5
Tuition Fee
€ 21500
Postgraduate Entry Requirements
Academic Qualifications: For admission to postgraduate programs at Trinity College Dublin, international students are typically required to have achieved a minimum academic score of 65% or above in their prior qualifications.
English Language Proficiency:
- IELTS: Overall score of 6.5 or 7.0, with a minimum of 6.0 in each section.
- TOEFL iBT: Overall score of 88, with no section score below 20.
- PTE Academic: Overall score of 63, with a minimum of 59 in each section.
- Duolingo English Test (DET): Overall score of 120, with a minimum of 105.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
Trinity College Dublin offers an array of scholarships to attract and support international students seeking to pursue undergraduate and postgraduate studies. These scholarships aim to recognize academic excellence, promote diversity, and provide financial assistance to talented individuals from around the world.
Trinity Global Graduate Award: This award provides financial assistance to high-achieving international students applying for postgraduate programs. It covers full tuition fees for successful applicants, ensuring access to Trinity's exceptional academic offerings.
Trinity College Dublin Scholarships: These scholarships are available for both undergraduate and postgraduate international students based on academic merit and may cover partial tuition fees or provide stipends to support living expenses.
Government and External Scholarships: TCD facilitates numerous external scholarship programs offered by governments, foundations, and organizations worldwide. These scholarships vary in criteria and scope, providing opportunities for international students across different academic disciplines.
Specific Program Scholarships: Certain academic departments or faculties within Trinity College Dublin may offer scholarships tailored to specific fields of study or research areas. These scholarships aim to attract exceptional talent and encourage students to pursue specialized programs.
Sports Scholarships: TCD also recognizes athletic excellence by offering scholarships to international students with outstanding sports achievements. These scholarships support student-athletes in balancing their academic pursuits with sports participation.
Graduates from the MSc in Marketing program at TCD have diverse career paths.
Marketing Manager: Graduates often pursue careers as marketing managers, developing and implementing marketing strategies, managing marketing campaigns, and overseeing brand development.
Market Research Analyst: Some graduates become market research analysts, collecting and analyzing data to identify market trends, consumer preferences, and competitive strategies.
Digital Marketing Specialist: Alumni may work as digital marketing specialists, focusing on digital campaigns, social media strategies, SEO, content marketing, and digital analytics.
Brand Manager: Graduates might specialize in brand management roles, creating brand strategies, managing brand identity, and ensuring brand consistency across various platforms.
Advertising Executive: Some graduates become advertising executives, developing and implementing advertising campaigns for products or services.
