M.B.A. in Accounting
DePaul University, situated in the heart of Chicago, offers a distinguished Master of B...
M.S. in Data Science - Marketing
Chicago, Illinois
INTAKE: Jan, Mar, June & Sept
Program Overview
DePaul University's M.S. in Data Science - Marketing is a forward-looking program designed to prepare students for dynamic roles in the evolving landscape of data-driven marketing. Rooted in a STEM Designated curriculum, the program empowers students with a unique blend of marketing acumen and advanced data analytics skills.DePaul University's M.S. in Data Science - Marketing program stands at the forefront of education, equipping students with the skills needed to thrive in the dynamic and data-centric field of marketing. The STEM designation, combined with a forward-looking curriculum and industry connections, positions graduates for success in a wide range of marketing analytics roles.DePaul University's M.S. in Data Science - Marketing program opens doors to a dynamic and evolving field where marketing meets analytics. Graduates are well-prepared to navigate the data-centric landscape of marketing, making impactful contributions to businesses across industries. Join this program to embark on a career journey that combines creativity with analytical rigor, shaping the future of data-driven marketing.
Curriculum:
1. STEM Designation: This program holds STEM (Science, Technology, Engineering, and Mathematics) designation, signaling its emphasis on rigorous quantitative and analytical approaches. The STEM designation enhances the program's recognition, providing students with a distinct advantage in the job market.
2. Cutting-Edge Curriculum: The curriculum is crafted to equip students with a comprehensive understanding of marketing principles, data analysis techniques, and emerging technologies. Courses cover a range of topics including statistical modeling, machine learning, data visualization, and marketing analytics.
3. Industry-Relevant Skills: Students gain proficiency in industry-standard tools and technologies used in data science and marketing, ensuring they are well-prepared for the challenges of the modern business landscape. Real-world case studies and hands-on projects enhance practical skills application.
4. Faculty Expertise: DePaul University boasts a faculty of accomplished professionals and scholars with expertise in both data science and marketing. This ensures that students receive guidance from leaders in the field and gain insights from real-world applications.
5. Collaborative Learning Environment: The program fosters a collaborative learning environment where students engage in group projects, discussions, and experiential learning opportunities. This collaborative approach mirrors the teamwork prevalent in the professional world.
6. Capstone Projects: As a culmination of their studies, students undertake capstone projects that allow them to apply their knowledge to real-world scenarios. These projects often involve collaboration with industry partners, providing valuable networking opportunities.
7. Industry Connections: DePaul University has strong ties with industry leaders, offering students opportunities for internships, mentorship programs, and networking events. These connections enhance the program's practical relevance and increase students' chances of securing rewarding positions upon graduation.
8. Flexible Learning Options: Recognizing the diverse needs of students, the program may offer flexible learning options, including part-time schedules and online course availability. This flexibility enables working professionals to pursue advanced education without interrupting their careers.
9. Career Guidance: The university provides dedicated career services to assist students in their post-graduation endeavors. This includes resume building, interview preparation, and connections to job opportunities through the university's extensive alumni network.
Location
Chicago, Illinois
Score
IELTS: 6.5
Tuition Fee
USD 23868
Entry Requirements for Postgraduate Programs
Application Fees : US$ 75
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Academic Qualifications: International students applying for postgraduate programs are required to have a bachelor's degree or its equivalent from an accredited institution. The minimum academic requirement is often a cumulative grade point average (GPA) of 3.0 on a 4.0 scale, which is equivalent to 60% or above.
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English Language Proficiency:
- IELTS: An overall score of 6.5 or higher, with no individual band score below 6.
- TOEFL iBT (Test of English as a Foreign Language - Internet-Based Test): A minimum overall score of 80 with no band less than 17.
- PTE (Pearson Test of English): A score of 53 or higher.
- DET (Duolingo English Test): A minimum score of 115.
DePaul University is dedicated to supporting the academic aspirations of international students. The university offers various scholarships and financial aid opportunities to help make education more accessible.
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International Student Scholarships: DePaul University provides merit-based scholarships to international undergraduate and graduate students. These scholarships consider academic achievements, test scores, and other criteria.
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Global Gateway Scholarships: These scholarships are designed for undergraduate international students who transfer from specific partner institutions to DePaul. They help facilitate a smooth transition.
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Dean's Merit-Based Scholarships: DePaul's colleges and schools offer dean's merit-based scholarships to international students within their respective programs. These scholarships recognize outstanding academic achievements and contributions.
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Graduate Assistantships: Graduate assistantships may be available to international students pursuing master's or doctoral degrees. These assistantships offer a stipend and sometimes a tuition waiver in exchange for research or teaching assistance.
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International Experience Scholarship: This scholarship is for undergraduate students planning to participate in study abroad programs. It provides financial support to students seeking to gain global perspectives.
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Vincent G. Rinn Family Endowed Scholarship: This scholarship is awarded to international students with financial need. It helps cover tuition costs and promote diversity within the DePaul community.
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Donor-Funded Scholarships: DePaul University administers a range of donor-funded scholarships, some of which are available to international students. These scholarships often have specific eligibility criteria and application requirements.
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Athletic Scholarships: DePaul offers athletic scholarships for international student-athletes who excel in various sports. These scholarships may cover tuition and related expenses.
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External Scholarships: DePaul encourages international students to explore external scholarship opportunities, both in their home countries and in the United States.
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Fellowship Programs: Some academic departments and schools offer fellowship programs that provide financial support to international graduate students pursuing specific areas of study.
It's important to note that scholarship availability, criteria, and application deadlines can vary among programs and departments at DePaul University.
DePaul University's Master of Science (M.S.) in Data Science - Marketing program is designed at the intersection of data analytics and marketing strategy, this STEM Designated program equips students with the skills to revolutionize the field of marketing.
1. In-Demand Skill Set: The M.S. in Data Science - Marketing program at DePaul University is crafted to meet the growing demand for professionals who can harness the power of data in the marketing domain. Graduates emerge with a strong foundation in data analytics, statistical modeling, machine learning, and data visualization—all crucial skills for data-centric marketing roles.
2. Strategic Marketing Analyst: As businesses increasingly rely on data to drive marketing decisions, graduates can pursue roles as strategic marketing analysts. They analyze consumer behavior, market trends, and campaign performance to provide actionable insights that shape effective marketing strategies.
3. Digital Marketing Specialist: With expertise in data-driven decision-making, graduates can excel as digital marketing specialists. They leverage data analytics to optimize online campaigns, analyze customer engagement metrics, and enhance digital marketing ROI.
4. Customer Insights Manager: Understanding customer behavior is paramount in modern marketing. Graduates can step into roles as customer insights managers, employing data analysis to uncover patterns, preferences, and trends that inform personalized marketing approaches.
5. Market Research Scientist: Graduates can become market research scientists, utilizing advanced statistical techniques to conduct in-depth market studies. They play a crucial role in guiding product development, assessing market viability, and ensuring businesses stay ahead of industry trends.
6. Brand Strategist: Armed with data-driven insights, graduates can shape brand strategies as brand strategists. They analyze consumer sentiment, market positioning, and competitive landscapes to develop compelling brand narratives and enhance brand equity.
7. Social Media Analyst: In the era of social media, graduates can specialize as social media analysts. By leveraging data analytics, they track social media performance, identify engagement patterns, and provide recommendations to enhance social media marketing strategies.
8. Marketing Technology Consultant: The integration of marketing technology is a critical aspect of modern marketing. Graduates can work as consultants, guiding organizations in selecting and implementing marketing technology solutions that align with their data-driven marketing objectives.
9. Data-Driven Product Manager: Graduates can explore roles as data-driven product managers, collaborating with cross-functional teams to develop products that resonate with target audiences. They use data insights to inform product features, enhancements, and go-to-market strategies.
10. Entrepreneurial Opportunities: Armed with a robust skill set, graduates may choose entrepreneurial paths, establishing marketing analytics consultancies or startups that offer specialized data-driven marketing solutions to businesses.
