LLM Law
University College Cork offers an LLM (Master of Laws) program designed to provide adva...
MSc Marketing
Cork
INTAKE: September
Program Overview
The MSc Marketing program at University College Cork (UCC) is a dynamic and comprehensive course designed to cultivate a deep understanding of contemporary marketing theories and practices. Rooted in both theoretical frameworks and practical applications, this program prepares students to navigate the rapidly evolving global marketing landscape.
Curriculum: The curriculum of the MSc Marketing program at UCC is carefully crafted to cover a wide spectrum of marketing domains. It includes modules on consumer behavior analysis, strategic marketing management, digital marketing, brand management, market research methodologies, and the latest trends in marketing analytics. Students engage in case studies, projects, and simulations to develop a strong grasp of marketing concepts and their real-world applications.
Research Focus: The program places a significant emphasis on research-led learning, encouraging students to critically analyze marketing challenges and trends. Through research projects, students delve into areas such as market segmentation, consumer psychology, marketing strategy development, and emerging marketing technologies. This emphasis on research equips students with analytical skills vital for making informed marketing decisions.
Industry Engagement: UCC fosters strong ties with industry partners, offering students valuable opportunities for practical experience and networking. Guest lectures, workshops conducted by industry experts, internships, and consultancy projects enable students to gain insights into current industry practices, thereby bridging the gap between academic learning and real-world marketing scenarios.
Global Perspective: The MSc Marketing program embraces a global outlook, acknowledging the diverse nature of today's markets. With a multicultural student body and an international faculty, UCC encourages students to explore global marketing challenges, international market expansion strategies, and cross-cultural consumer behavior. Case studies and discussions focus on global marketing dynamics, preparing students for a career in a borderless business environment.
Location
Cork
Score
IELTS 6.5
Tuition Fee
€ 18900
Postgraduate Entry Requirements
Academic Qualifications: For postgraduate programs, applicants typically require a minimum academic score of 70% or above in their previous studies.
English Language Proficiency:
- IELTS: Overall score of 6.5 or 7.0, with no individual band below 6.0.
- TOEFL: Overall score of 90, with specific section requirements: Listening 20, Reading 19, Speaking 21, Writing 20.
- PTE: Overall score of 63, with no section below 59.
- DET: Overall score of 120, with a minimum of 110.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
University College Cork (UCC) offers various scholarships and financial aid options to support international students in their academic pursuits. These scholarships are aimed at assisting students with tuition fees, living expenses, and other educational costs.
International Merit-Based Scholarships: UCC provides merit-based scholarships for high-achieving international students entering undergraduate or postgraduate programs. These scholarships recognize academic excellence and may cover partial tuition fees or provide stipends.
Government and External Scholarships: International students may also be eligible for scholarships offered by their home governments, non-governmental organizations, or external funding bodies. UCC assists students by providing information and support in applying for these external scholarship opportunities.
Research Scholarships and Grants: For postgraduate research students, UCC offers various grants and scholarships to support research endeavors. These scholarships often cover tuition fees and provide additional stipends for living expenses.
Sports Scholarships: UCC recognizes talented athletes and offers sports scholarships to support their academic and athletic pursuits. These scholarships assist students in balancing their sports with their studies.
Faculty-Specific Scholarships: Certain faculties or departments within UCC offer scholarships tailored to specific academic disciplines. These scholarships aim to attract exceptional students to particular programs and fields of study.
Need-Based Financial Aid: The university understands the financial challenges international students might face and offers need-based financial aid programs to assist students who demonstrate financial need.
Graduates from the MSc Marketing program at UCC are well-equipped to pursue various career paths across diverse sectors within the marketing domain.
Marketing Management: Graduates often step into roles as marketing managers, overseeing marketing campaigns, strategies, and teams within companies. They are responsible for developing and implementing marketing plans to drive brand awareness and achieve business objectives.
Digital Marketing Specialists: With expertise in digital marketing strategies and analytics, graduates can pursue careers specializing in online marketing, social media management, search engine optimization (SEO), content marketing, and e-commerce.
Market Research Analysts: Alumni may choose to work as market research analysts, utilizing their analytical skills to gather and interpret data, conduct consumer surveys, and provide valuable insights to guide marketing strategies and decision-making.
Brand Management: Graduates may opt for roles in brand management, focusing on building, developing, and maintaining brand identity. They work on strategies to enhance brand equity and resonate with target audiences.
Advertising and Public Relations: Some graduates enter the advertising or public relations sector, developing and implementing advertising campaigns, managing communications, and maintaining positive brand images.
Consultancy Roles: Graduates might pursue careers in marketing consultancy, offering their expertise to assist companies in improving their marketing strategies, conducting market assessments, and advising on business development.
Entrepreneurship: Armed with a strong understanding of marketing principles, some graduates venture into entrepreneurship, starting their ventures or joining startups to apply innovative marketing strategies.
