LLM Law
University College Cork offers an LLM (Master of Laws) program designed to provide adva...
MSc Management and Marketing
Cork
INTAKE: September
Program Overview
The MSc in Management and Marketing at University College Cork (UCC) is a comprehensive program tailored to equip students with a blend of management and marketing skills essential for thriving in dynamic business environments.
Curriculum: The MSc program in Management and Marketing at UCC offers a balanced curriculum covering core management principles and contemporary marketing strategies. Modules encompass topics such as marketing management, consumer behavior, strategic marketing, brand management, market research, operations management, leadership, and business ethics. The curriculum integrates theoretical concepts with practical applications to prepare students for managerial and marketing roles.
Research Focus: UCC emphasizes a robust research-oriented approach within the MSc program. Students engage in research projects focusing on areas such as marketing analytics, consumer trends, market segmentation, digital marketing strategies, and business management practices.
Industry Engagement: The program fosters connections with industry partners, marketing agencies, and business organizations. Collaborations with industry professionals, guest lectures, and real-case projects provide students with hands-on experiences and insights into practical marketing and management practices.
Global Perspective: University College Cork integrates a global perspective into the MSc in Management and Marketing program. Discussions cover global marketing trends, international business strategies, cross-cultural marketing, and the impact of globalization on business. UCC's international collaborations and diverse student body contribute to a multicultural learning environment.
Location
Cork
Score
IELTS 6.5
Tuition Fee
€ 18900
Postgraduate Entry Requirements
Academic Qualifications: For postgraduate programs, applicants typically require a minimum academic score of 70% or above in their previous studies.
English Language Proficiency:
- IELTS: Overall score of 6.5 or 7.0, with no individual band below 6.0.
- TOEFL: Overall score of 90, with specific section requirements: Listening 20, Reading 19, Speaking 21, Writing 20.
- PTE: Overall score of 63, with no section below 59.
- DET: Overall score of 120, with a minimum of 110.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
University College Cork (UCC) offers various scholarships and financial aid options to support international students in their academic pursuits. These scholarships are aimed at assisting students with tuition fees, living expenses, and other educational costs.
International Merit-Based Scholarships: UCC provides merit-based scholarships for high-achieving international students entering undergraduate or postgraduate programs. These scholarships recognize academic excellence and may cover partial tuition fees or provide stipends.
Government and External Scholarships: International students may also be eligible for scholarships offered by their home governments, non-governmental organizations, or external funding bodies. UCC assists students by providing information and support in applying for these external scholarship opportunities.
Research Scholarships and Grants: For postgraduate research students, UCC offers various grants and scholarships to support research endeavors. These scholarships often cover tuition fees and provide additional stipends for living expenses.
Sports Scholarships: UCC recognizes talented athletes and offers sports scholarships to support their academic and athletic pursuits. These scholarships assist students in balancing their sports with their studies.
Faculty-Specific Scholarships: Certain faculties or departments within UCC offer scholarships tailored to specific academic disciplines. These scholarships aim to attract exceptional students to particular programs and fields of study.
Need-Based Financial Aid: The university understands the financial challenges international students might face and offers need-based financial aid programs to assist students who demonstrate financial need.
The MSc in Management and Marketing program at University College Cork (UCC) prepares graduates for diverse career opportunities in management, marketing, and business development across various industries.
1. Marketing Manager/Executive: Graduates can pursue roles as marketing managers or executives, overseeing marketing campaigns, developing strategies, and managing promotional activities for brands or organizations.
2. Brand Manager: Professionals can work as brand managers, responsible for maintaining brand identities, implementing brand strategies, and ensuring consistent brand representation across platforms.
3. Market Research Analyst: Individuals can specialize as market research analysts, conducting in-depth research, analyzing consumer behavior, and providing insights to support effective marketing strategies.
4. Product Manager: Opportunities exist as product managers, managing the entire lifecycle of products, from development to marketing strategies and sales implementation.
5. Digital Marketing Specialist: Graduates can explore roles as digital marketing specialists, creating and executing digital campaigns, utilizing online platforms, and leveraging analytics for impactful marketing strategies.
6. Business Development Manager: Professionals can focus on business development, identifying growth opportunities, forming partnerships, and driving business expansion strategies.
7. Sales Manager: Roles as sales managers involve overseeing sales teams, developing sales strategies, and driving revenue growth for businesses.
8. Marketing Consultant: Professionals can provide consultancy services, offering expertise in marketing strategies, market penetration, and brand positioning for various organizations.
