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Graduate certificate in Public Relations - Corporate Communications
York
INTAKE: Jan & Sept
Program Overview
Seneca College is a renowned post-secondary institution in Canada, offering a wide range of programs to prepare students for successful careers in various industries. The Graduate Certificate in Public Relations - Corporate Communications at Seneca College is designed to provide students with specialized knowledge and practical skills in strategic communication, public relations, and corporate communications.
Overview:
The Graduate Certificate in Public Relations - Corporate Communications is a one-year program that combines theoretical knowledge with hands-on training. The curriculum focuses on key aspects of public relations and corporate communications, equipping students with the skills to develop strategic communication plans, manage media relations, and execute effective corporate communication campaigns. The program is taught by experienced faculty members who bring real-world expertise to the classroom, ensuring a dynamic and practical learning experience.
Curriculum:
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Principles of Public Relations: Students gain a solid foundation in the principles and theories of public relations. They learn about the role of public relations in organizations, ethical considerations, and the importance of effective communication strategies.
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Strategic Communication Planning: This course focuses on developing strategic communication plans to achieve organizational goals. Students learn to analyze target audiences, identify communication objectives, develop key messages, and select appropriate communication channels.
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Media Relations: Students explore the role of media in public relations and learn how to effectively engage with journalists and media outlets. They gain skills in crafting media pitches, organizing press events, and managing media inquiries.
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Digital and Social Media Communication: This course covers the use of digital and social media platforms in public relations and corporate communications. Students learn to develop and implement social media strategies, create engaging content, and monitor online conversations.
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Corporate Branding and Reputation Management: Students explore the importance of corporate branding and reputation management in building a positive organizational image. They learn strategies for managing brand identity, crisis communication, and stakeholder perceptions.
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Internal Communications: This course focuses on developing effective internal communication strategies within organizations. Students learn techniques for engaging employees, fostering a positive organizational culture, and communicating organizational goals and changes.
Location
York
Score
IELTS 7
Tuition Fee
CAD 18613
Application Fees: CAD $90
To be considered for admission to postgraduate diploma programs at Seneca College, Indian students must meet the following entry requirements:
- Completion of a bachelor's degree or equivalent from a recognized institution with a minimum overall average of 65%
- English Language Proficiency: Seneca College accepts various language proficiency tests like IELTS, TOEFL, PTE, CAEL, and Duolingo. The minimum score required varies from program to program. Generally, the minimum IELTS score required for admission is 7 with no band less than 6.5, respectively.
Indian students may also be required to submit official transcripts, a statement of purpose, letters of recommendation, and a resume/CV depending on the program they are applying to.
While Seneca College does not offer scholarships directly to international students, there are various external scholarship opportunities that students can apply for. These scholarships are offered by organizations such as the Canadian government, private organizations, and foundations.
Seneca College also offers financial aid and bursaries to students who demonstrate financial need. These funds can be used to cover tuition fees, textbooks, and other expenses related to studying at Seneca College. Students can apply for financial aid and bursaries by filling out an application form and providing supporting documentation.
The tuition fees for undergraduate and postgraduate diploma programs at Seneca College vary depending on the program and the duration of the program. International students should budget for additional fees such as application fees, textbooks, and materials fees. While Seneca College does not offer scholarships directly to international students, there are various external scholarship opportunities available. Additionally, students can apply for financial aid and bursaries if they demonstrate financial need.
Graduates of the Graduate Certificate in Public Relations - Corporate Communications program are well-prepared for a range of career opportunities in the field of public relations and corporate communications. Some potential career paths include:
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Public Relations Specialist: Develop and execute strategic public relations campaigns, manage media relations, and build positive relationships with stakeholders.
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Corporate Communications Manager: Oversee corporate communication strategies, develop key messages, and ensure consistent messaging across various communication channels.
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Media Relations Manager: Manage relationships with media outlets, coordinate press releases and media events, and act as a spokesperson for the organization.
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Digital Communications Specialist: Develop and implement digital and social media strategies, manage online communities, and monitor and analyze online engagement.
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Internal Communications Specialist: Develop and implement internal communication strategies to engage and inform employees, facilitate organizational change, and promote a positive company culture.
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Reputation Management Specialist: Manage and enhance the organization's reputation through strategic communication, crisis management, and stakeholder engagement.
