Graduate certificate in Event Marketing - Sports, Entertainment, Arts
Seneca College is one of the leading institutions for higher education in Canada, offer...
Graduate certificate in Global Hospitality Business Development
Newnham
INTAKE: Jan, May & Sept
Program Overview
Seneca College is a renowned post-secondary institution in Canada, offering a wide range of programs designed to prepare students for successful careers in various industries. The Graduate Certificate in Global Hospitality Business Development at Seneca College provides students with specialized knowledge and practical skills to excel in the global hospitality industry.
Overview:
The Graduate Certificate in Global Hospitality Business Development is a one-year program that combines theoretical knowledge with practical applications, providing students with a comprehensive understanding of the hospitality industry. The curriculum focuses on the key areas of business development, international marketing, strategic planning, and customer relationship management. Students learn from experienced faculty members who bring real-world expertise to the classroom, ensuring a dynamic and engaging learning experience.
Curriculum:
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Hospitality Industry Overview: Students gain a solid understanding of the global hospitality industry, its key sectors, and emerging trends. They explore the challenges and opportunities in the industry, and how to effectively manage and adapt to the changing landscape.
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Global Marketing Strategies: This course delves into international marketing strategies specific to the hospitality industry. Students learn about market analysis, consumer behavior, branding, and promotional techniques to attract and retain customers in global markets.
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Business Development and Growth: Students develop skills in identifying and evaluating business development opportunities within the hospitality industry. They learn strategies for expanding market presence, developing new revenue streams, and driving profitability.
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Strategic Planning and Analysis: This course focuses on strategic planning and analysis within the context of global hospitality business development. Students learn to conduct market research, analyze competitive landscapes, and develop effective business strategies aligned with organizational goals.
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Customer Relationship Management: Students gain insights into managing customer relationships in the hospitality industry. They learn customer service best practices, strategies for enhancing guest experiences, and methods for building long-term customer loyalty.
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Sustainable Hospitality Practices: This course explores sustainable practices in the hospitality industry, including environmental stewardship, social responsibility, and ethical considerations. Students learn how to integrate sustainable practices into business operations for long-term success.
Location
Newnham
Score
IELTS 7
Tuition Fee
CAD 16495
Application Fees: CAD $90
To be considered for admission to postgraduate diploma programs at Seneca College, Indian students must meet the following entry requirements:
- Completion of a bachelor's degree or equivalent from a recognized institution with a minimum overall average of 65%
- English Language Proficiency: Seneca College accepts various language proficiency tests like IELTS, TOEFL, PTE, CAEL, and Duolingo. The minimum score required varies from program to program. Generally, the minimum IELTS score required for admission is 7 with no band less than 6.5, respectively.
Indian students may also be required to submit official transcripts, a statement of purpose, letters of recommendation, and a resume/CV depending on the program they are applying to.
While Seneca College does not offer scholarships directly to international students, there are various external scholarship opportunities that students can apply for. These scholarships are offered by organizations such as the Canadian government, private organizations, and foundations.
Seneca College also offers financial aid and bursaries to students who demonstrate financial need. These funds can be used to cover tuition fees, textbooks, and other expenses related to studying at Seneca College. Students can apply for financial aid and bursaries by filling out an application form and providing supporting documentation.
The tuition fees for undergraduate and postgraduate diploma programs at Seneca College vary depending on the program and the duration of the program. International students should budget for additional fees such as application fees, textbooks, and materials fees. While Seneca College does not offer scholarships directly to international students, there are various external scholarship opportunities available. Additionally, students can apply for financial aid and bursaries if they demonstrate financial need.
Graduates of the Graduate Certificate in Global Hospitality Business Development program are well-prepared for a range of career opportunities in the global hospitality industry. Some potential career paths include:
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Business Development Manager: Identify and pursue business opportunities, develop partnerships, and drive growth for hospitality organizations.
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Marketing Manager: Develop and implement marketing strategies to promote hospitality services globally, including brand management, digital marketing, and market research.
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International Sales Manager: Manage sales operations in international markets, establish relationships with travel agencies, tour operators, and global distribution systems.
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Revenue Manager: Optimize revenue and pricing strategies for hospitality organizations, analyze market trends, and implement revenue management systems.
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Customer Relationship Manager: Manage customer relationships, enhance guest experiences, and develop loyalty programs to maximize customer satisfaction and retention.
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Hospitality Consultant: Provide strategic advice and guidance to hospitality businesses on market expansion, business development, and operational improvements.
