MA European Studies (Double Degree)
The MA European Studies program at the University of Limerick offers a comprehensive ex...
MSc Marketing, Consumption and Society
Limerick
INTAKE: September
Program Overview
The MSc in Marketing, Consumption and Society at the University of Limerick is an innovative program that delves into the dynamic intersection of marketing, consumer behavior, and societal influences. This one-year program is designed to provide students with a deep understanding of marketing strategies, consumer dynamics, and the broader societal impact of marketing practices.
Curriculum: The curriculum is structured to cover a range of subjects including consumer behavior, marketing ethics, digital marketing, brand management, and social responsibility in marketing. Students engage in case studies, projects, and interactive sessions that provide a comprehensive understanding of the evolving marketing landscape.
Research Focus: The program places a strong emphasis on research, encouraging students to explore contemporary marketing issues, conduct empirical studies, and critically analyze marketing theories. Students have opportunities to engage in research projects that investigate consumer trends, market behaviors, and ethical implications of marketing practices.
Industry Engagement: The University of Limerick maintains robust connections with industry leaders and marketing practitioners, providing students with practical insights and networking opportunities. Guest lectures, industry workshops, and internships are integral parts of the program, allowing students to apply classroom knowledge to real-world marketing scenarios.
Global Perspective: The MSc in Marketing, Consumption and Society promotes a global outlook by examining marketing practices and consumer behavior within diverse cultural, social, and economic contexts. Understanding global markets, cross-cultural consumer behavior, and ethical considerations in marketing strategies are key components of the program.
Location
Limerick
Score
IELTS 6.5
Tuition Fee
€ 17543
Postgraduate Entry Requirements
Academic Qualifications: Typically, a minimum of 60% or above in previous academic qualifications is required for admission.
English Language Proficiency:
- IELTS: Overall band score of 6.5 or 7.0, with no individual section below 6.0.
- TOEFL iBT: Overall score of 90 with a minimum of 21 in each section.
- PTE (Pearson Test of English): Overall score of 61, with a minimum of 59 in each communicative skill.
- DET (Duolingo English Test): Overall score of 120.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
The University of Limerick (UL) is supporting the academic aspirations of international students by offering various scholarship opportunities that recognize academic excellence, talent, and diverse backgrounds.
Merit-Based Scholarships: UL provides a range of merit-based scholarships for international students based on academic achievements, varying from undergraduate to postgraduate levels. These scholarships are awarded to high-achieving students who demonstrate exceptional academic performance.
Country-Specific Scholarships: The university also offers scholarships specifically tailored to students from certain countries or regions. These scholarships aim to encourage diversity and attract exceptional talent from different parts of the world, providing financial support to deserving candidates.
Sports Scholarships: UL values sporting achievements and offers scholarships to international students who excel in sports. These scholarships support athletes pursuing their academic goals while representing the university in various sporting events.
Research Scholarships: For postgraduate students pursuing research-based programs, UL provides research scholarships to support their academic endeavors. These scholarships assist in covering tuition fees, living expenses, and research-related costs.
Graduates of the MSc in Marketing, Consumption and Society possess a skill set that opens doors to a wide array of career paths.
Marketing Manager/Strategist: Leading marketing campaigns, developing marketing strategies, and overseeing brand management for companies across various industries.
Market Research Analyst: Analyzing market trends, consumer behavior, and competitive landscapes to provide valuable insights for businesses.
Digital Marketing Specialist: Focusing on digital platforms, SEO, social media marketing, and online advertising strategies for companies seeking a strong online presence.
Brand Manager: Managing brand identity, positioning, and marketing campaigns to enhance brand recognition and loyalty.
Social Responsibility Officer: Working in NGOs or corporate settings to develop socially responsible marketing campaigns and initiatives.
Academia/Researcher: Pursuing further studies or research roles focusing on marketing, consumer behavior, or societal impacts of marketing practices.
