MSc Strategy & Innovation
Maynooth University offers a diverse array of programs across various disciplines, cate...
MSc Digital Marketing
Maynooth
INTAKE: September
Program Overview
The MSc in Digital Marketing program at Maynooth University is designed to provide students with comprehensive knowledge and skills in modern digital marketing strategies and practices.
Curriculum: The program's curriculum covers a wide array of topics including digital marketing principles, social media marketing, content strategy, analytics, consumer behavior, and emerging digital trends. Students engage in practical workshops and case studies.
Research Focus: The MSc program emphasizes research-oriented skills, allowing students to conduct in-depth research projects focused on digital marketing trends, consumer behavior analysis, or innovative marketing strategies.
Industry Engagement: Maynooth University collaborates with digital marketing agencies, tech companies, and marketing firms, offering students opportunities for internships, guest lectures, and practical experiences, fostering industry connections.
Global Perspective: The MSc in Digital Marketing program encourages a global outlook by examining digital marketing practices in various international contexts. Students analyze global trends, cultural influences, and the impact of globalization on digital marketing strategies.
Location
Maynooth
Score
IELTS 6.5
Tuition Fee
€ 15000
Postgraduate Entry Requirements
Academic Qualifications: Applicants for postgraduate programs generally require a minimum academic achievement of 60% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall score of 6.5 or 7.0, with no individual band below 6.0.
- TOEFL: Overall score of 95 with no less than 24 in each section.
- PTE: Overall score of 62, with a minimum of 58 in each section.
- DET (Duolingo English Test): Overall score of 120.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
Maynooth University offers a range of scholarships and financial aid opportunities to support international students pursuing their academic endeavors. These scholarships are designed to recognize academic excellence, promote diversity, and assist students with financial constraints.
1.Academic Excellence Scholarships: Maynooth University offers scholarships based on academic merit to outstanding international students. These scholarships recognize high academic achievement in previous studies and are awarded to students with exceptional potential.
2.Entrance Scholarships: The university provides entrance scholarships to attract and support high-caliber international students entering undergraduate programs. These scholarships aim to reward exceptional academic performance and talent.
3.International Student Scholarships: Maynooth University offers specific scholarships dedicated to international students. These scholarships are designed to assist students with tuition fees and living expenses, fostering a diverse and inclusive academic community.
4.Research and Postgraduate Scholarships: For postgraduate students and researchers, the university provides scholarships and funding opportunities to support various research projects and academic pursuits. These scholarships aim to encourage innovation and research excellence.
5.Need-Based Financial Aid: The university also offers need-based financial aid options to international students who demonstrate financial need. These aids are intended to support students facing financial challenges during their academic studies.
Graduates of the MSc in Digital Marketing program at Maynooth University possess strategic thinking, analytical skills, and up-to-date knowledge of digital marketing tools, paving the way for various career opportunities in the digital realm.
Digital Marketing Manager: Graduates can work as digital marketing managers, overseeing online campaigns, developing strategies, and managing digital marketing teams.
Social Media Manager: Graduates may work as social media managers, creating engaging content, managing social media platforms, and implementing social media strategies.
Data Analyst: Graduates with analytics skills can work as data analysts, interpreting marketing data, analyzing consumer behavior, and providing insights for marketing strategies.
Content Strategist: Graduates can work as content strategists, creating compelling content strategies, managing content calendars, and optimizing content for various digital platforms.
Digital Marketing Consultant: Graduates can work as consultants, offering expertise in digital marketing strategies, advising companies on enhancing their online presence.
