MSc Strategy & Innovation
Maynooth University offers a diverse array of programs across various disciplines, cate...
MSc Strategic Marketing
Maynooth
INTAKE: September
Program Overview
The MSc in Strategic Marketing program at Maynooth University is designed to equip students with advanced knowledge in marketing strategies, consumer behavior, and innovative marketing practices.
Curriculum: The program's curriculum covers a diverse array of marketing theories, strategic planning, consumer insights, digital marketing, and brand management. Students gain insights into developing comprehensive marketing strategies.
Research Focus: The MSc program emphasizes research-driven skills, allowing students to conduct in-depth analyses of marketing trends, consumer behaviors, and market segmentation. Thesis work or research projects enable students to explore specific areas within strategic marketing.
Industry Engagement: Maynooth University collaborates with marketing agencies, corporations, and industry experts, offering opportunities for internships, workshops, and industry projects. This engagement provides practical exposure to current marketing practices and challenges.
Global Perspective: The MSc in Strategic Marketing program promotes a global outlook by examining marketing strategies within diverse international contexts. Students analyze global market trends, cultural influences on consumer behavior, and international marketing approaches.
Location
Maynooth
Score
IELTS 6.5
Tuition Fee
€ 15000
Postgraduate Entry Requirements
Academic Qualifications: Applicants for postgraduate programs generally require a minimum academic achievement of 60% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall score of 6.5 or 7.0, with no individual band below 6.0.
- TOEFL: Overall score of 95 with no less than 24 in each section.
- PTE: Overall score of 62, with a minimum of 58 in each section.
- DET (Duolingo English Test): Overall score of 120.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
Maynooth University offers a range of scholarships and financial aid opportunities to support international students pursuing their academic endeavors. These scholarships are designed to recognize academic excellence, promote diversity, and assist students with financial constraints.
1.Academic Excellence Scholarships: Maynooth University offers scholarships based on academic merit to outstanding international students. These scholarships recognize high academic achievement in previous studies and are awarded to students with exceptional potential.
2.Entrance Scholarships: The university provides entrance scholarships to attract and support high-caliber international students entering undergraduate programs. These scholarships aim to reward exceptional academic performance and talent.
3.International Student Scholarships: Maynooth University offers specific scholarships dedicated to international students. These scholarships are designed to assist students with tuition fees and living expenses, fostering a diverse and inclusive academic community.
4.Research and Postgraduate Scholarships: For postgraduate students and researchers, the university provides scholarships and funding opportunities to support various research projects and academic pursuits. These scholarships aim to encourage innovation and research excellence.
5.Need-Based Financial Aid: The university also offers need-based financial aid options to international students who demonstrate financial need. These aids are intended to support students facing financial challenges during their academic studies.
Graduates of the MSc in Strategic Marketing program at Maynooth University possess strategic thinking, analytical skills, and a deep understanding of marketing principles, preparing them for diverse career opportunities in marketing, advertising, market research, and brand management.
Marketing Manager: Graduates can work as marketing managers, developing and implementing strategic marketing plans, managing campaigns, and overseeing marketing teams within organizations.
Brand Strategist: Graduates may pursue roles as brand strategists, creating and managing brand identities, positioning strategies, and brand communication for companies or agencies.
Digital Marketing Specialist: Graduates can work in digital marketing roles, specializing in digital campaigns, social media marketing, SEO, and data analytics for online marketing strategies.
Market Research Analyst: Graduates with expertise in market research can work as market research analysts, conducting consumer research, analyzing market data, and providing insights for marketing strategies.
Advertising Manager: Graduates may work in advertising agencies, planning and executing advertising campaigns, media buying, and managing client accounts.
