M.B.A. in Accounting
DePaul University, situated in the heart of Chicago, offers a distinguished Master of B...
M.A. in Public Relations and Advertising
Chicago, Illinois
INTAKE: Jan, June & Sept
Program Overview
The Master of Arts (M.A.) in Public Relations and Advertising at DePaul University is a dynamic program designed to equip students with the skills, knowledge, and strategic mindset necessary to thrive in the ever-evolving landscape of communication. This comprehensive program integrates theory and practice, preparing graduates to make a significant impact in the fields of public relations and advertising. The Master of Arts in Public Relations and Advertising at DePaul University stands as a beacon of excellence in strategic communication education. With a holistic curriculum, a commitment to ethical communication, and a focus on practical skills, the program prepares students to not only navigate the complexities of the contemporary communication landscape but also to lead and innovate in the fields of public relations and advertising. As students embark on this transformative journey, they join a community dedicated to shaping the future of communication and making a positive impact on organizations and society.The M.A. in Public Relations and Advertising at DePaul University positions graduates for versatile and impactful careers in strategic communication. Whether in traditional public relations, digital marketing, crisis communication, or global advocacy, the program prepares professionals to excel in a rapidly evolving communication landscape. As graduates embark on their careers, they carry with them the knowledge, skills, and ethical principles instilled by DePaul, contributing to the advancement of the field and making a positive impact on the organizations and communities they serve.
Curriculum:
1. Program Structure: The M.A. program is typically structured as a two-year, full-time course, providing students with a deep and immersive learning experience. Part-time options may also be available to accommodate working professionals.
2. Core Curriculum: The curriculum encompasses a well-rounded set of courses covering essential aspects of public relations and advertising. Core courses may include Communication Theory, Media Relations, Strategic Branding, Campaign Planning, Digital Communication, and Crisis Management.
3. Specialization Tracks: Students often have the flexibility to choose specialization tracks based on their career aspirations. Specializations may include areas such as Corporate Communication, Digital Marketing, Social Media Management, or International Public Relations.
4. Practical Experience: The program emphasizes hands-on experience, ensuring that students are not only well-versed in theoretical concepts but also adept at applying them in real-world scenarios. Internships, practicums, and industry projects are integral components.
5. Faculty Expertise: The faculty comprises seasoned professionals and scholars with extensive experience in the field. Students benefit from their insights, industry connections, and commitment to fostering a dynamic learning environment.
6. Industry-Relevant Tools: Recognizing the importance of staying current with industry trends, the program incorporates training on the latest communication technologies and tools. Students gain proficiency in analytics, social media management platforms, and advertising software.
7. Global Perspective: DePaul's commitment to a global perspective ensures that students are prepared to navigate the complexities of international communication. Courses may explore global trends, cross-cultural communication, and international campaign strategies.
8. Collaboration and Networking: The program encourages collaboration among students, fostering a sense of community and teamwork. Networking opportunities are abundant, with industry events, guest lectures, and alumni connections playing a pivotal role in students' professional development.
9. Ethical Communication Emphasis: DePaul University places a strong emphasis on ethical communication. The program instills a sense of responsibility and integrity in students, preparing them to navigate ethical challenges in their future roles.
10. Capstone Projects: Culminating the program, students often engage in capstone projects where they apply their knowledge to solve real-world communication challenges. This hands-on experience serves as a showcase of their skills to potential employers.
11. Career Development Services: DePaul provides robust career development services, including resume workshops, interview preparation, and job placement assistance. The university's strong ties with industry leaders enhance students' access to diverse career opportunities.
12. Alumni Success Stories: The program takes pride in its alumni, many of whom have achieved remarkable success in their careers. Their stories serve as inspiration and evidence of the program's effectiveness in preparing graduates for leadership roles.
13. Continuous Learning Opportunities: Recognizing the dynamic nature of the communication industry, the program encourages graduates to engage in continuous learning. Alumni may have access to webinars, workshops, and other resources to stay updated on industry developments.
Location
Chicago, Illinois
Score
IELTS: 7.5
Tuition Fee
USD 18960
Entry Requirements for Postgraduate Programs
Application Fees : US$ 75
-
Academic Qualifications: International students applying for postgraduate programs are required to have a bachelor's degree or its equivalent from an accredited institution. The minimum academic requirement is often a cumulative grade point average (GPA) of 3.0 on a 4.0 scale, which is equivalent to 60% or above.
-
English Language Proficiency:
- IELTS: An overall score of 7.5 or higher, with no individual band score below 7.0.
- TOEFL iBT (Test of English as a Foreign Language - Internet-Based Test): A minimum overall score of 96 with no band less than 22.
- DET (Duolingo English Test): A minimum score of 130.
DePaul University is dedicated to supporting the academic aspirations of international students. The university offers various scholarships and financial aid opportunities to help make education more accessible.
-
International Student Scholarships: DePaul University provides merit-based scholarships to international undergraduate and graduate students. These scholarships consider academic achievements, test scores, and other criteria.
-
Global Gateway Scholarships: These scholarships are designed for undergraduate international students who transfer from specific partner institutions to DePaul. They help facilitate a smooth transition.
-
Dean's Merit-Based Scholarships: DePaul's colleges and schools offer dean's merit-based scholarships to international students within their respective programs. These scholarships recognize outstanding academic achievements and contributions.
-
Graduate Assistantships: Graduate assistantships may be available to international students pursuing master's or doctoral degrees. These assistantships offer a stipend and sometimes a tuition waiver in exchange for research or teaching assistance.
-
International Experience Scholarship: This scholarship is for undergraduate students planning to participate in study abroad programs. It provides financial support to students seeking to gain global perspectives.
-
Vincent G. Rinn Family Endowed Scholarship: This scholarship is awarded to international students with financial need. It helps cover tuition costs and promote diversity within the DePaul community.
-
Donor-Funded Scholarships: DePaul University administers a range of donor-funded scholarships, some of which are available to international students. These scholarships often have specific eligibility criteria and application requirements.
-
Athletic Scholarships: DePaul offers athletic scholarships for international student-athletes who excel in various sports. These scholarships may cover tuition and related expenses.
-
External Scholarships: DePaul encourages international students to explore external scholarship opportunities, both in their home countries and in the United States.
-
Fellowship Programs: Some academic departments and schools offer fellowship programs that provide financial support to international graduate students pursuing specific areas of study.
It's important to note that scholarship availability, criteria, and application deadlines can vary among programs and departments at DePaul University.
Master of Arts (M.A.) in Public Relations and Advertising at DePaul University opens up exciting avenues for career advancement in the dynamic field of strategic communication.
1. Strategic Communication Leadership: Graduates of the M.A. program are well-positioned for leadership roles in strategic communication. They can assume responsibilities such as communication directors, chief communication officers, or strategic communication consultants.
2. Public Relations Management: The program equips students with the skills needed to manage public relations campaigns effectively. Graduates may find opportunities as public relations managers overseeing communication strategies, media relations, and crisis communication for organizations.
3. Advertising and Brand Management: With a focus on advertising, graduates are prepared for roles in brand management and advertising strategy. They can contribute to developing and executing advertising campaigns, managing brand identities, and enhancing market presence.
4. Social Media Management: Given the increasing significance of social media in communication, graduates can pursue careers as social media managers. They may lead social media teams, develop engagement strategies, and monitor online brand presence.
5. Corporate Communication: Corporations value professionals who can navigate complex communication challenges. M.A. graduates may find roles in corporate communication departments, handling internal and external communication, employee engagement, and corporate social responsibility.
6. Crisis Communication Specialists: Organizations need skilled professionals to navigate crises effectively. Graduates may specialize in crisis communication, guiding organizations through challenging situations while protecting their reputation.
7. Digital Marketing and Content Strategy: The program emphasizes digital communication strategies. Graduates can explore careers in digital marketing, content strategy, and online brand management, leveraging their skills in the ever-evolving digital landscape.
8. Public Affairs and Advocacy: Those interested in influencing public policy may find opportunities in public affairs and advocacy. Graduates can work for advocacy groups, NGOs, or governmental agencies, contributing to shaping public opinion and policy outcomes.
9. Media Relations Specialists: The program prepares students to excel in media relations. Graduates may pursue roles as media relations specialists, fostering positive relationships with journalists, securing media coverage, and managing press events.
10. Integrated Communication Consultants: As integrated communication consultants, graduates can work for communication agencies or as independent consultants. They may offer expertise in crafting comprehensive communication strategies for diverse clients.
11. Global Communication Roles: The M.A. program's global perspective equips graduates for careers in international communication. They may work for multinational corporations, international NGOs, or global communication agencies.
12. Entrepreneurship in Communication: Armed with strategic communication skills, graduates may choose to venture into entrepreneurship. They can establish their communication firms, offering services ranging from public relations to advertising.
13. Networking and Alumni Connections: DePaul's strong network and engaged alumni community provide graduates with valuable connections. Networking opportunities may lead to job placements, mentorships, and collaborative ventures in the field.
14. Professional Development Resources: DePaul University offers ongoing professional development resources, ensuring that graduates stay abreast of industry trends, emerging technologies, and evolving best practices in public relations and advertising.
15. Ethical Communication Advocates: Emphasizing ethical communication, the program produces graduates committed to responsible and transparent communication practices. This ethical foundation enhances their marketability and impact in the professional landscape.
