M.B.A. in Accounting
DePaul University, situated in the heart of Chicago, offers a distinguished Master of B...
M.B.A. in Marketing Strategy & Planning
Chicago, Illinois
INTAKE: September
Program Overview
DePaul University, located in the heart of Chicago, is renowned for its commitment to providing a transformative education that blends academic excellence with real-world application. The Master of Business Administration (M.B.A.) in Marketing Strategy & Planning is one of the university's flagship programs, tailored to meet the evolving demands of the dynamic marketing landscape. DePaul University's M.B.A. in Marketing Strategy & Planning stands as a testament to the institution's commitment to excellence in business education. The program's strategic focus, practical orientation, and integration of industry-relevant skills position graduates for success in the dynamic and competitive field of marketing. As students embark on this educational journey, they gain not only a degree but a transformative experience that prepares them for leadership roles in the ever-evolving marketing landscape.The M.B.A. in Marketing Strategy & Planning program at DePaul University prepares graduates for versatile and impactful careers in marketing leadership, strategy, and planning. With a solid foundation in strategic thinking, data-driven decision-making, and market analysis, alumni of this program are well-poised to shape the future of marketing in various industries and organizational settings.
Curriculum:
1. Program Structure: The M.B.A. in Marketing Strategy & Planning is structured to provide a holistic understanding of marketing principles, with a specific focus on strategic planning. The curriculum is designed to equip students with the skills needed to navigate the complexities of contemporary marketing.
2. Core Curriculum: The program's core curriculum covers essential business disciplines such as finance, management, and operations, providing students with a well-rounded business foundation. Additionally, specialized courses delve into advanced marketing concepts, strategic planning, and market analysis.
3. Strategic Marketing Focus: A distinguishing feature of the program is its emphasis on strategic marketing. Students gain insights into developing comprehensive marketing strategies that align with organizational goals. The curriculum explores the intersection of marketing with overall business strategy.
4. Industry-Relevant Electives: To cater to diverse career goals, the program offers a range of electives. These cover areas such as digital marketing, brand management, market research, and global marketing, allowing students to tailor their learning experience to align with their professional aspirations.
5. Case Studies and Practical Application: The curriculum integrates real-world case studies and practical projects, enabling students to apply theoretical knowledge to actual business challenges. This experiential learning approach fosters critical thinking and problem-solving skills.
6. Faculty Expertise: Students benefit from the expertise of faculty members who are not only accomplished academics but also bring extensive industry experience. The faculty's blend of theoretical knowledge and practical insights enhances the learning experience.
7. Technology Integration: Recognizing the impact of technology on modern marketing, the program incorporates the latest tools and technologies used in the field. This ensures that graduates are well-versed in leveraging digital platforms for strategic marketing initiatives.
8. Networking Opportunities: DePaul University provides ample networking opportunities for M.B.A. students. Industry events, guest lectures, and alumni connections create a vibrant community where students can expand their professional networks.
9. Capstone Project: The program often includes a capstone project where students work on a comprehensive marketing strategy for a real-world client. This hands-on experience allows them to showcase their skills and provides a tangible example of their strategic thinking to potential employers.
10. Flexible Learning Options: DePaul understands the diverse needs of its student body. The M.B.A. in Marketing Strategy & Planning may offer flexible learning options, including evening classes and online components, allowing working professionals to pursue their degree without compromising on their current commitments.
Location
Chicago, Illinois
Score
IELTS: 6.5
Tuition Fee
USD 34380
Entry Requirements for Postgraduate Programs
Application Fees : US$ 75
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Academic Qualifications: International students applying for postgraduate programs are required to have a bachelor's degree or its equivalent from an accredited institution. The minimum academic requirement is often a cumulative grade point average (GPA) of 3.0 on a 4.0 scale, which is equivalent to 60% or above.
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English Language Proficiency:
- IELTS: An overall score of 6.5 or higher, with no individual band score below 6.
- TOEFL iBT (Test of English as a Foreign Language - Internet-Based Test): A minimum overall score of 80 with no band less than 17.
- PTE (Pearson Test of English): A score of 53 or higher.
- DET (Duolingo English Test): A minimum score of 115.
DePaul University is dedicated to supporting the academic aspirations of international students. The university offers various scholarships and financial aid opportunities to help make education more accessible.
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International Student Scholarships: DePaul University provides merit-based scholarships to international undergraduate and graduate students. These scholarships consider academic achievements, test scores, and other criteria.
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Global Gateway Scholarships: These scholarships are designed for undergraduate international students who transfer from specific partner institutions to DePaul. They help facilitate a smooth transition.
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Dean's Merit-Based Scholarships: DePaul's colleges and schools offer dean's merit-based scholarships to international students within their respective programs. These scholarships recognize outstanding academic achievements and contributions.
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Graduate Assistantships: Graduate assistantships may be available to international students pursuing master's or doctoral degrees. These assistantships offer a stipend and sometimes a tuition waiver in exchange for research or teaching assistance.
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International Experience Scholarship: This scholarship is for undergraduate students planning to participate in study abroad programs. It provides financial support to students seeking to gain global perspectives.
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Vincent G. Rinn Family Endowed Scholarship: This scholarship is awarded to international students with financial need. It helps cover tuition costs and promote diversity within the DePaul community.
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Donor-Funded Scholarships: DePaul University administers a range of donor-funded scholarships, some of which are available to international students. These scholarships often have specific eligibility criteria and application requirements.
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Athletic Scholarships: DePaul offers athletic scholarships for international student-athletes who excel in various sports. These scholarships may cover tuition and related expenses.
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External Scholarships: DePaul encourages international students to explore external scholarship opportunities, both in their home countries and in the United States.
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Fellowship Programs: Some academic departments and schools offer fellowship programs that provide financial support to international graduate students pursuing specific areas of study.
It's important to note that scholarship availability, criteria, and application deadlines can vary among programs and departments at DePaul University.
The Master of Business Administration (M.B.A.) in Marketing Strategy & Planning program at DePaul University is designed to equip students with the strategic acumen and planning skills needed for success in dynamic marketing landscapes. Graduates of this program are well-positioned for diverse and rewarding career paths.
1. Strategic Marketing Leadership: Graduates of this program are prepared to assume leadership roles in strategic marketing. They develop a deep understanding of market dynamics, enabling them to lead teams in crafting and executing effective marketing strategies.
2. Brand Management: The program emphasizes brand management, a critical aspect of modern marketing. Graduates are poised to take on roles where they can strategically build, enhance, and protect the brand equity of organizations.
3. Marketing Planning and Analysis: With a focus on planning and analysis, graduates excel in roles where they can contribute to the development of comprehensive marketing plans. Their strategic insights and analytical skills make them valuable assets in driving marketing success.
4. Market Research and Consumer Insights: Careers in market research and consumer insights are natural progressions for M.B.A. graduates in Marketing Strategy & Planning. They are adept at leveraging data and research to uncover market trends, understand consumer behavior, and inform strategic decision-making.
5. Product Management: Graduates are well-suited for roles in product management. They understand how to align product development and marketing strategies, ensuring that products meet market needs and achieve business objectives.
6. Digital Marketing Leadership: In the ever-evolving digital landscape, M.B.A. graduates are prepared to lead digital marketing initiatives. Their strategic mindset allows them to navigate the complexities of digital channels, optimizing campaigns for maximum impact.
7. Consulting Roles: The program equips students with the skills to analyze markets, identify opportunities, and solve complex marketing challenges. This makes them strong candidates for consulting roles where they can provide strategic marketing guidance to diverse clients.
8. Entrepreneurial Ventures: Many graduates choose entrepreneurial paths, leveraging their strategic marketing skills to launch and grow their ventures. The program instills an entrepreneurial mindset, empowering graduates to navigate the challenges of starting and scaling businesses.
9. Global Marketing Management: In an increasingly globalized business environment, graduates are equipped to take on roles in global marketing management. Their strategic planning skills are invaluable in developing and executing marketing strategies on a global scale.
10. Networking and Alumni Connections: DePaul University fosters a robust alumni network and provides networking opportunities. Graduates benefit from these connections, gaining access to a wide array of industries and professionals that further enhance their career prospects.
