M.B.A. in Accounting
DePaul University, situated in the heart of Chicago, offers a distinguished Master of B...
M.S. in Marketing
Chicago, Illinois
INTAKE: Jan, Mar, June & Sept
Program Overview
The Master of Science (M.S.) in Marketing program at DePaul University is a cutting-edge and STEM-designated initiative that combines the art and science of marketing. This unique program provides students with a comprehensive education that goes beyond traditional marketing concepts, integrating data analytics, technology, and strategic decision-making. DePaul University's STEM-designated M.S. in Marketing program stands at the forefront of marketing education, blending analytics, technology, and strategic thinking. With a curriculum designed to meet the demands of a rapidly evolving industry, students graduate not only with a deep understanding of marketing but also with the STEM skills essential for success in contemporary marketing roles. This program positions its graduates as strategic, analytical, and innovative marketers, ready to make substantial contributions to the ever-changing landscape of marketing.DePaul University's M.S. in Marketing program opens doors to a myriad of career prospects, providing graduates with a versatile skill set and a deep understanding of contemporary marketing practices. As the marketing landscape continues to evolve, the program ensures that its alumni are not only adaptable but also poised to lead and innovate in various marketing domains. From traditional brand management to emerging fields like digital marketing and analytics, the career prospects for M.S. in Marketing graduates from DePaul University are both diverse and promising.
Curriculum:
1. STEM Designation: DePaul University's M.S. in Marketing holds the prestigious STEM (Science, Technology, Engineering, and Mathematics) designation. This signifies the program's emphasis on quantitative and analytical skills, aligning with the evolving needs of the marketing industry. The STEM designation enhances the program's recognition and the opportunities available to graduates.
2. Comprehensive Curriculum: The program's curriculum is meticulously crafted to cover a broad spectrum of marketing disciplines, including consumer behavior, market research, digital marketing, brand management, and data analytics. Students gain a holistic understanding of marketing principles while developing specialized skills in data-driven decision-making.
3. Analytical Focus: With a strong emphasis on analytics, the M.S. in Marketing program equips students with the ability to extract meaningful insights from data. This analytical focus empowers graduates to make informed marketing decisions, measure campaign effectiveness, and contribute to the strategic growth of organizations.
4. Technology Integration: Recognizing the role of technology in modern marketing, the program integrates cutting-edge tools and technologies into its coursework. Students gain hands-on experience with marketing analytics platforms, customer relationship management (CRM) systems, and other industry-relevant tools.
5. Marketing Strategy and Leadership: Beyond tactical skills, the program emphasizes strategic marketing and leadership. Students learn to develop comprehensive marketing plans, make strategic recommendations, and lead marketing initiatives. This strategic focus prepares graduates for leadership roles in the marketing landscape.
6. Industry-Relevant Projects: The M.S. in Marketing program at DePaul incorporates real-world, industry-relevant projects into its curriculum. This experiential learning approach allows students to apply theoretical knowledge to practical scenarios, enhancing their problem-solving skills and readiness for the professional environment.
7. Faculty Expertise: Students benefit from the expertise of seasoned faculty members who bring a blend of academic knowledge and industry experience. Faculty members guide students through the latest marketing trends, ensuring the curriculum remains dynamic and relevant.
8. Networking Opportunities: DePaul University provides a vibrant and connected community for marketing students. Networking events, guest lectures, and industry partnerships facilitate valuable connections with professionals and organizations, offering students opportunities for internships and post-graduation employment.
9. Flexibility for Working Professionals: Recognizing the diverse needs of its student body, the program offers flexible scheduling options, making it suitable for working professionals. Whether attending classes in-person or through online platforms, students can balance academic pursuits with professional commitments.
10. Career Services: The university's robust career services support students in their professional development. From resume building to interview preparation, the career services team collaborates with students to enhance their employability and assist in securing impactful roles post-graduation.
Location
Chicago, Illinois
Score
IELTS: 6.5
Tuition Fee
USD 27504
Entry Requirements for Postgraduate Programs
Application Fees : US$ 75
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Academic Qualifications: International students applying for postgraduate programs are required to have a bachelor's degree or its equivalent from an accredited institution. The minimum academic requirement is often a cumulative grade point average (GPA) of 3.0 on a 4.0 scale, which is equivalent to 60% or above.
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English Language Proficiency:
- IELTS: An overall score of 6.5 or higher, with no individual band score below 6.
- TOEFL iBT (Test of English as a Foreign Language - Internet-Based Test): A minimum overall score of 80 with no band less than 17.
- PTE (Pearson Test of English): A score of 53 or higher.
- DET (Duolingo English Test): A minimum score of 115.
DePaul University is dedicated to supporting the academic aspirations of international students. The university offers various scholarships and financial aid opportunities to help make education more accessible.
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International Student Scholarships: DePaul University provides merit-based scholarships to international undergraduate and graduate students. These scholarships consider academic achievements, test scores, and other criteria.
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Global Gateway Scholarships: These scholarships are designed for undergraduate international students who transfer from specific partner institutions to DePaul. They help facilitate a smooth transition.
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Dean's Merit-Based Scholarships: DePaul's colleges and schools offer dean's merit-based scholarships to international students within their respective programs. These scholarships recognize outstanding academic achievements and contributions.
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Graduate Assistantships: Graduate assistantships may be available to international students pursuing master's or doctoral degrees. These assistantships offer a stipend and sometimes a tuition waiver in exchange for research or teaching assistance.
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International Experience Scholarship: This scholarship is for undergraduate students planning to participate in study abroad programs. It provides financial support to students seeking to gain global perspectives.
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Vincent G. Rinn Family Endowed Scholarship: This scholarship is awarded to international students with financial need. It helps cover tuition costs and promote diversity within the DePaul community.
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Donor-Funded Scholarships: DePaul University administers a range of donor-funded scholarships, some of which are available to international students. These scholarships often have specific eligibility criteria and application requirements.
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Athletic Scholarships: DePaul offers athletic scholarships for international student-athletes who excel in various sports. These scholarships may cover tuition and related expenses.
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External Scholarships: DePaul encourages international students to explore external scholarship opportunities, both in their home countries and in the United States.
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Fellowship Programs: Some academic departments and schools offer fellowship programs that provide financial support to international graduate students pursuing specific areas of study.
It's important to note that scholarship availability, criteria, and application deadlines can vary among programs and departments at DePaul University.
The Master of Science (M.S.) in Marketing program at DePaul University is a strategic and specialized degree designed to equip graduates with the skills and knowledge needed to excel in the dynamic field of marketing. As students embark on this academic journey, they can anticipate a wealth of career prospects awaiting them upon completion of the program.
1. Diverse Industry Opportunities: Graduates of the M.S. in Marketing program at DePaul University find opportunities across diverse industries. The program's comprehensive curriculum ensures that students are well-prepared for roles in sectors such as consumer goods, technology, healthcare, finance, and more.
2. Brand Management: A common career path for M.S. in Marketing graduates is in brand management. These professionals are responsible for developing, implementing, and overseeing marketing strategies that enhance brand visibility and customer loyalty. Graduates may work for renowned consumer brands or start-ups looking to establish a strong brand presence.
3. Digital Marketing Specialist: With the increasing significance of digital channels, graduates are well-positioned for roles as digital marketing specialists. These professionals leverage online platforms, social media, and data analytics to drive marketing campaigns, enhance online presence, and reach target audiences effectively.
4. Marketing Research Analyst: The program equips students with strong analytical skills, making them suitable candidates for roles in marketing research. Graduates may work as research analysts, gathering and interpreting data to guide strategic marketing decisions, assess market trends, and understand consumer behavior.
5. Product Management: Product management roles are attractive prospects for M.S. in Marketing graduates. These professionals oversee the development, launch, and lifecycle of products, working closely with cross-functional teams to ensure successful market entry and sustained product success.
6. Advertising and Public Relations: Graduates can pursue careers in advertising and public relations, crafting compelling campaigns, managing communication strategies, and enhancing brand image. This path is ideal for those with a flair for creativity and effective communication.
7. Market Analyst or Strategist: Companies value professionals who can assess market conditions and formulate effective marketing strategies. Graduates may find opportunities as market analysts or strategists, helping organizations stay competitive in rapidly evolving markets.
8. Entrepreneurship: Armed with a deep understanding of marketing principles, some graduates may choose the path of entrepreneurship. Whether launching their own marketing consultancy or starting a new business venture, the program instills the skills needed for entrepreneurial success.
9. Customer Relationship Management (CRM): Graduates may specialize in CRM, focusing on building and maintaining strong relationships with customers. CRM roles involve utilizing data to enhance customer experiences, drive retention, and optimize marketing efforts.
10. International Marketing: For those with a global outlook, careers in international marketing await. Graduates may work for multinational corporations, managing marketing strategies that cater to diverse cultural and regional nuances.
