M.B.A. in Accounting
DePaul University, situated in the heart of Chicago, offers a distinguished Master of B...
M.B.A. in Marketing
Chicago, Illinois
INTAKE: September
Program Overview
DePaul University's Master of Business Administration (M.B.A.) in Marketing is a dynamic and comprehensive program designed to prepare students for leadership roles in the ever-evolving field of marketing. DePaul University's M.B.A. in Marketing program stands out as a comprehensive and forward-thinking education in the field of marketing. With a focus on practical skills, a global perspective, and the integration of digital marketing trends, graduates are well-equipped to navigate the complexities of modern marketing environments. The program's commitment to experiential learning, industry relevance, and networking opportunities positions students for success in marketing leadership roles. Whether aspiring marketing professionals or seasoned practitioners seeking to advance their careers, students in this program benefit from a well-rounded and innovative curriculum that aligns with the demands of the contemporary business landscape.Graduates of DePaul University's M.B.A. in Marketing program emerge as strategic marketing leaders ready to make a significant impact in various industries. With a comprehensive skill set that spans traditional and digital marketing, brand management, and consumer behavior analysis, they are well-positioned for successful careers in marketing leadership roles. The program's emphasis on practical skills, global perspectives, and networking opportunities makes it a valuable choice for individuals aspiring to thrive in dynamic and evolving marketing landscapes.
Curriculum:
1. Specialized Curriculum: The M.B.A. in Marketing program at DePaul offers a specialized curriculum that delves deep into core marketing principles, strategic planning, market research, and consumer behavior. Students gain expertise in both traditional and digital marketing strategies.
2. Core Business Foundation: Beyond marketing, the program provides a solid foundation in core business disciplines such as finance, management, operations, and ethics. This holistic approach ensures that graduates are well-rounded business professionals with a strategic marketing focus.
3. Marketing Analytics and Technology: The curriculum places a strong emphasis on marketing analytics and the use of technology in decision-making. Students learn to leverage data and analytics tools to inform marketing strategies, measure campaign effectiveness, and drive business outcomes.
4. Digital Marketing Integration: Recognizing the increasing importance of digital channels, the program integrates digital marketing concepts throughout the coursework. Topics include social media marketing, search engine optimization (SEO), online advertising, and e-commerce strategies.
5. Strategic Brand Management: A core component of the program is strategic brand management. Students explore how to build and manage strong, sustainable brands, considering factors such as brand equity, positioning, and communication strategies.
6. Experiential Learning Opportunities: DePaul University prioritizes experiential learning. The M.B.A. in Marketing program incorporates real-world projects, case studies, and simulations. Students have the opportunity to apply theoretical knowledge to practical situations, enhancing their problem-solving and decision-making skills.
7. Industry-Relevant Faculty: The program is taught by experienced faculty members with diverse backgrounds in marketing and business. Faculty members bring real-world insights to the classroom, ensuring that students receive up-to-date and industry-relevant education.
8. Global Perspective: To prepare students for the global marketplace, the program integrates a global perspective into marketing strategies. This includes understanding international markets, cultural considerations, and the challenges of marketing products and services globally.
9. Networking Opportunities: DePaul facilitates networking opportunities for M.B.A. in Marketing students, connecting them with industry professionals, alumni, and potential employers. Networking events, guest lectures, and industry partnerships enhance students' professional connections.
10. Flexible Learning Options: DePaul understands the diverse needs of students. The M.B.A. in Marketing program offers flexible learning options, including part-time and evening classes, allowing working professionals to balance their academic and professional commitments.
Location
Chicago, Illinois
Score
IELTS: 6.5
Tuition Fee
USD 34380
Entry Requirements for Postgraduate Programs
Application Fees : US$ 75
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Academic Qualifications: International students applying for postgraduate programs are required to have a bachelor's degree or its equivalent from an accredited institution. The minimum academic requirement is often a cumulative grade point average (GPA) of 3.0 on a 4.0 scale, which is equivalent to 60% or above.
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English Language Proficiency:
- IELTS: An overall score of 6.5 or higher, with no individual band score below 6.
- TOEFL iBT (Test of English as a Foreign Language - Internet-Based Test): A minimum overall score of 80 with no band less than 17.
- PTE (Pearson Test of English): A score of 53 or higher.
- DET (Duolingo English Test): A minimum score of 115.
DePaul University is dedicated to supporting the academic aspirations of international students. The university offers various scholarships and financial aid opportunities to help make education more accessible.
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International Student Scholarships: DePaul University provides merit-based scholarships to international undergraduate and graduate students. These scholarships consider academic achievements, test scores, and other criteria.
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Global Gateway Scholarships: These scholarships are designed for undergraduate international students who transfer from specific partner institutions to DePaul. They help facilitate a smooth transition.
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Dean's Merit-Based Scholarships: DePaul's colleges and schools offer dean's merit-based scholarships to international students within their respective programs. These scholarships recognize outstanding academic achievements and contributions.
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Graduate Assistantships: Graduate assistantships may be available to international students pursuing master's or doctoral degrees. These assistantships offer a stipend and sometimes a tuition waiver in exchange for research or teaching assistance.
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International Experience Scholarship: This scholarship is for undergraduate students planning to participate in study abroad programs. It provides financial support to students seeking to gain global perspectives.
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Vincent G. Rinn Family Endowed Scholarship: This scholarship is awarded to international students with financial need. It helps cover tuition costs and promote diversity within the DePaul community.
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Donor-Funded Scholarships: DePaul University administers a range of donor-funded scholarships, some of which are available to international students. These scholarships often have specific eligibility criteria and application requirements.
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Athletic Scholarships: DePaul offers athletic scholarships for international student-athletes who excel in various sports. These scholarships may cover tuition and related expenses.
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External Scholarships: DePaul encourages international students to explore external scholarship opportunities, both in their home countries and in the United States.
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Fellowship Programs: Some academic departments and schools offer fellowship programs that provide financial support to international graduate students pursuing specific areas of study.
It's important to note that scholarship availability, criteria, and application deadlines can vary among programs and departments at DePaul University.
The Master of Business Administration (M.B.A.) in Marketing program at DePaul University is designed to equip students with the strategic marketing skills and business acumen needed to excel in dynamic and competitive industries. Here's a comprehensive look at the career prospects for graduates of this program:
1. Strategic Marketing Expertise: Graduates of the M.B.A. in Marketing program at DePaul University possess advanced knowledge of strategic marketing concepts. They are well-versed in developing comprehensive marketing plans, conducting market research, and implementing effective marketing strategies.
2. Brand Management: The program emphasizes brand management, ensuring that graduates have the skills to build and enhance brand equity. They are equipped to create and manage brands that resonate with target audiences and contribute to overall business success.
3. Digital Marketing Prowess: In today's digital age, proficiency in digital marketing is crucial. DePaul's M.B.A. in Marketing program ensures that graduates are adept at leveraging digital channels, social media, and analytics to execute successful digital marketing campaigns.
4. Consumer Behavior Understanding: With a focus on consumer behavior, graduates gain insights into understanding the needs and preferences of diverse consumer segments. This knowledge is instrumental in developing targeted marketing strategies that resonate with specific audiences.
5. Market Research Skills: The program equips students with robust market research skills. Graduates are proficient in gathering, analyzing, and interpreting market data, providing valuable insights for informed decision-making in marketing initiatives.
6. Integrated Marketing Communications: Graduates are well-versed in integrated marketing communications, mastering the art of creating cohesive and effective messaging across various channels. This skill is vital for building a strong and unified brand presence.
7. Product Management Competence: The curriculum includes a focus on product management, ensuring that graduates understand the entire product lifecycle. They are equipped to bring new products to market successfully and manage existing product portfolios.
8. Global Marketing Perspective: DePaul's M.B.A. in Marketing program recognizes the importance of a global perspective in marketing. Graduates are prepared to navigate the complexities of international markets and develop marketing strategies that resonate across cultures.
9. Entrepreneurial Mindset: The program fosters an entrepreneurial mindset, preparing graduates to think creatively and strategically. This mindset is valuable for marketing professionals working in diverse industries, including startups and established corporations.
10. Networking Opportunities and Career Support: DePaul University offers extensive networking opportunities for M.B.A. in Marketing students. Through industry events, guest lectures, and alumni connections, students can build a robust professional network. The university's career services provide ongoing support in job search strategies and career development.
