Masters of Arts in Interdisciplinary Design
The Masters of Arts in Interdisciplinary Design offered by TUS Midwest...
Master of Science in Digital Marketing
Athlone, Limerick
INTAKE: September
Program Overview
The Master of Science in Digital Marketing program provides a comprehensive understanding of digital marketing concepts, tools, and techniques. It focuses on the application of digital strategies, consumer behavior analysis, and the utilization of various digital channels for marketing purposes.
Curriculum: The curriculum is carefully crafted, covering topics such as social media marketing, search engine optimization (SEO), content marketing, web analytics, digital advertising, and e-commerce strategies. Students gain practical experience by working on projects that simulate real-world digital marketing scenarios.
Research Focus: TUS Midwest emphasizes research within the Digital Marketing program. Students are encouraged to conduct research on emerging trends in digital marketing, consumer behavior in online environments, effectiveness of digital campaigns, and innovations in digital marketing technologies.
Industry Engagement: The program fosters strong ties with industry partners, ensuring students gain exposure to the latest trends and practices in digital marketing. Collaborations, internships, and workshops led by industry professionals offer students valuable insights into the current landscape of digital marketing.
Global Perspective: The Digital Marketing program integrates a global perspective by discussing international digital marketing strategies, cross-cultural consumer behavior, and the impact of globalization on digital campaigns. Students analyze digital marketing challenges and opportunities in various global contexts.
Location
Athlone, Limerick
Score
IELTS 6.5
Tuition Fee
€ 14500
Postgraduate Entry Requirements
Academic Qualifications: Applicants should possess a minimum academic score of 60% or higher in their previous academic qualifications at the undergraduate level or equivalent.
English Language Proficiency:
- IELTS: An overall band score of 6.5 or 7.0, with no individual band score below 6.0.
- TOEFL: Attainment of a minimum overall score of 79, with no section scoring less than 21.
- PTE: An overall score of 59, with no less than 55 in each section.
- DET: A total score of 120 in the Duolingo English Test.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
TUS: Midlands Midwest, situated in Ireland, provides various scholarships and financial aid opportunities to support the academic aspirations of international students seeking to pursue their education at the institution.
Merit-Based Scholarships: The university offers merit-based scholarships for outstanding academic achievers. These scholarships often consider students' academic records, achievements, and potential contributions to the academic community.
Country-Specific Scholarships: TUS may offer scholarships specifically tailored to students from certain countries or regions, encouraging diversity and inclusivity within the student body.
Financial Need-Based Scholarships: In addition to merit-based scholarships, the institution may provide financial need-based scholarships to students facing economic hardships, ensuring access to quality education irrespective of financial constraints.
Sports and Art Scholarships: TUS recognizes talents beyond academics and may offer scholarships to students excelling in sports, arts, or other extracurricular activities. These scholarships aim to support and nurture students' diverse talents.
Graduates of the Master of Science in Digital Marketing program at the Technological University of the Shannon Midlands Midwest (TUS Midwest), Ireland, possess expertise that opens doors to diverse and dynamic career opportunities in the digital marketing realm.
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Digital Marketing Manager: Graduates can pursue managerial roles overseeing digital marketing strategies, planning campaigns, and directing digital marketing teams within organizations.
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SEO Specialist: Individuals can specialize in search engine optimization, focusing on improving website visibility, optimizing content, and enhancing organic search rankings for businesses.
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Social Media Manager: Graduates can work as social media managers, creating and executing social media strategies, managing online communities, and driving engagement across social platforms.
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Content Marketing Specialist: With expertise in content marketing, graduates can create compelling content strategies, develop content calendars, and oversee content distribution across various digital channels.
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Digital Analyst: Graduates can work as digital analysts, analyzing digital marketing campaigns, interpreting data insights, and optimizing strategies based on performance metrics.
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Digital Advertising Specialist: Individuals can specialize in digital advertising, managing online ad campaigns, utilizing PPC (pay-per-click) advertising, and optimizing ad spends to achieve marketing objectives.
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E-commerce Manager: Graduates can pursue roles in e-commerce, managing online storefronts, optimizing user experiences, and implementing effective online sales strategies.
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Marketing Consultant: With their expertise in digital marketing strategies, graduates can work as consultants, advising businesses on effective digital marketing strategies and tactics.
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Digital Marketing Trainer/Educator: Some graduates may choose to venture into education, sharing their expertise as trainers or educators in digital marketing courses or workshops.
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Brand Strategist: Graduates can specialize in brand strategy, devising comprehensive plans to build and manage brands effectively in the digital space.
