Masters of Arts in Interdisciplinary Design
The Masters of Arts in Interdisciplinary Design offered by TUS Midwest...
Master of Business in Strategic Management and Marketing
Limerick
INTAKE: September
Program Overview
The Master of Business in Strategic Management and Marketing offered by TUS Midwest is a comprehensive program designed to equip students with the strategic skills necessary to thrive in the dynamic realms of management and marketing. It aims to produce graduates who are adept at devising and implementing strategic plans while effectively navigating the intricacies of modern marketing landscapes.
Curriculum: The curriculum of the Master of Business in Strategic Management and Marketing at TUS Midwest covers a broad spectrum of subjects. Students engage with courses encompassing strategic planning, marketing management, consumer behavior analysis, brand management, digital marketing strategies, and global marketing trends. The program emphasizes a blend of theoretical knowledge and practical application, preparing graduates to tackle real-world business challenges.
Research Focus: TUS Midwest places significant emphasis on research within the Strategic Management and Marketing program. Students are encouraged to delve into research topics related to strategic analysis, market trends, consumer insights, and emerging marketing methodologies. The university provides resources and mentorship to support students in conducting innovative and impactful research projects.
Industry Engagement: The program fosters strong connections with industry partners, ensuring students gain exposure to current market trends and industry practices. Through collaborations with businesses, industry-driven projects, internships, and seminars led by industry experts, students acquire practical insights and valuable networking opportunities in the fields of strategic management and marketing.
Global Perspective: TUS Midwest integrates a global perspective into the Strategic Management and Marketing program. The curriculum includes discussions on international marketing strategies, cross-cultural management, and global business practices. Students are encouraged to analyze business scenarios from a global standpoint, fostering an understanding of the complexities of conducting business in diverse cultural contexts.
Location
Limerick
Score
IELTS 6.5
Tuition Fee
€ 14500
Postgraduate Entry Requirements
Academic Qualifications: Applicants should possess a minimum academic score of 60% or higher in their previous academic qualifications at the undergraduate level or equivalent.
English Language Proficiency:
- IELTS: An overall band score of 6.5 or 7.0, with no individual band score below 6.0.
- TOEFL: Attainment of a minimum overall score of 79, with no section scoring less than 21.
- PTE: An overall score of 59, with no less than 55 in each section.
- DET: A total score of 120 in the Duolingo English Test.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
TUS: Midlands Midwest, situated in Ireland, provides various scholarships and financial aid opportunities to support the academic aspirations of international students seeking to pursue their education at the institution.
Merit-Based Scholarships: The university offers merit-based scholarships for outstanding academic achievers. These scholarships often consider students' academic records, achievements, and potential contributions to the academic community.
Country-Specific Scholarships: TUS may offer scholarships specifically tailored to students from certain countries or regions, encouraging diversity and inclusivity within the student body.
Financial Need-Based Scholarships: In addition to merit-based scholarships, the institution may provide financial need-based scholarships to students facing economic hardships, ensuring access to quality education irrespective of financial constraints.
Sports and Art Scholarships: TUS recognizes talents beyond academics and may offer scholarships to students excelling in sports, arts, or other extracurricular activities. These scholarships aim to support and nurture students' diverse talents.
Graduates of the Master of Business in Strategic Management and Marketing program at the Technological University of the Shannon Midlands Midwest (TUS Midwest), Ireland, possess a versatile skill set that prepares them for a wide range of dynamic career opportunities in the fields of strategic management and marketing.
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Marketing Manager/Director: Graduates can pursue managerial roles overseeing marketing departments, devising comprehensive marketing strategies, and directing marketing campaigns to enhance brand visibility and drive business growth.
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Brand Manager: Individuals can specialize in brand management, responsible for developing and maintaining brand identities, creating brand strategies, and ensuring brand consistency across various platforms.
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Strategic Planner: Graduates can work as strategic planners, analyzing market trends, conducting market research, and formulating long-term strategies to position organizations competitively in the market.
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Digital Marketing Specialist: With expertise in digital marketing strategies, graduates can focus on roles involving SEO, social media marketing, content creation, and data analysis to optimize online presence and engagement.
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Market Research Analyst: Graduates can pursue careers in market research, collecting and analyzing data to identify market trends, consumer preferences, and competitor strategies to guide business decisions.
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Product Manager: Graduates can take on roles as product managers, responsible for overseeing the development, marketing, and profitability of specific products or services within organizations.
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Business Development Manager: With a blend of strategic and marketing skills, graduates can drive business growth by identifying new market opportunities, nurturing client relationships, and expanding the organization's market reach.
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Consultant: Graduates can work as strategic management or marketing consultants, offering expert advice to businesses seeking guidance in areas such as market penetration, growth strategies, or brand development.
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Public Relations (PR) Specialist: Graduates can specialize in PR roles, managing communication strategies, handling media relations, and maintaining a positive public image for organizations.
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Entrepreneurship: Some graduates may choose to start their own ventures, applying their strategic management and marketing skills to launch and manage their businesses successfully.
