MSc Accounting and Banking
The MSc Accounting and Banking program at Bangor University is designed to equip studen...
MA Business & Marketing
Bangor
INTAKE: Jan & Sept
Program Overview
MA Business & Marketing: The MA Business & Marketing program at Bangor University is designed to equip students with the knowledge and skills necessary to excel in the dynamic world of business and marketing. This program combines theoretical concepts with practical applications, enabling students to develop a deep understanding of marketing strategies, consumer behavior, and business management.
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Comprehensive Curriculum: The program offers a comprehensive curriculum that covers key areas in business and marketing. Students study subjects such as marketing management, consumer behavior, digital marketing, brand management, and strategic marketing. The curriculum integrates theoretical knowledge with practical skills, ensuring students have a well-rounded understanding of the field.
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Practical Application: The program emphasizes practical application of marketing concepts through case studies, projects, and simulations. Students have the opportunity to work on real-world marketing campaigns, develop marketing plans, and analyze marketing data. This hands-on experience enhances their problem-solving skills and enables them to apply marketing strategies effectively in various business contexts.
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Digital Marketing Focus: The MA Business & Marketing program places a strong emphasis on digital marketing strategies and techniques. Students learn about online marketing channels, social media marketing, search engine optimization (SEO), and analytics. They gain practical skills in managing digital marketing campaigns, enhancing online presence, and utilizing data-driven insights to drive marketing success.
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Business Management Perspective: The program provides students with a solid foundation in business management principles and practices. Students gain insights into organizational behavior, strategic management, and financial decision-making. This holistic approach enables them to understand the broader business context in which marketing operates and prepares them for managerial roles.
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Industry Engagement: Bangor University maintains strong connections with industry professionals and organizations. The MA Business & Marketing program benefits from these connections, providing students with networking opportunities, guest lectures from industry experts, and industry-led projects. These interactions expose students to real-world marketing challenges, industry best practices, and potential career opportunities.
Location
Bangor
Score
IELTS 6.5
Tuition Fee
£ 17000
Postgraduate Entry Requirements:
- Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 55% or equivalent.
- English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
- IELTS: A minimum overall score of 6.5 with no individual component below 6.
- PTE Academic: A minimum overall score of 55 with no individual score below 51.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Bangor University offers a range of scholarships and financial support options to both domestic and international students. These scholarships aim to recognize and reward academic excellence, as well as support students from diverse backgrounds.
- Vice-Chancellor Scholarships: These scholarships are awarded to exceptional students who have demonstrated outstanding academic achievements. They are available for undergraduate and postgraduate students across various disciplines.
- Country-specific Scholarships: Bangor University offers scholarships specifically for students from certain countries or regions. These scholarships may have different eligibility criteria and application processes. Examples include the India Scholarships, Nigeria Scholarships, and Vietnam Scholarships.
- Bangor International Scholarships: These scholarships are available for international students pursuing undergraduate or postgraduate studies. They are based on academic merit and can significantly contribute towards tuition fees.
- Sport Scholarships: Bangor University offers scholarships for talented athletes who excel in sports. These scholarships provide financial support, training opportunities, and access to sports facilities.
- Alumni Scholarships: Bangor University offers scholarships exclusively for its alumni who wish to pursue further studies at the university. These scholarships aim to encourage ongoing education and support the university's graduates.
Graduates of the MA Business & Marketing program from Bangor University have promising career prospects in diverse industries and roles related to marketing, business development, and management.
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Marketing Manager: Overseeing marketing campaigns, developing marketing strategies, and managing marketing teams within organizations.
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Digital Marketing Specialist: Creating and implementing digital marketing campaigns, managing online advertising, and utilizing social media platforms to engage with target audiences.
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Market Research Analyst: Conducting market research, analyzing consumer behavior, and providing insights to support strategic decision-making.
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Brand Manager: Developing and implementing brand strategies, managing brand reputation, and ensuring brand consistency across various marketing channels.
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Business Development Executive: Identifying new business opportunities, building relationships with clients, and developing growth strategies for organizations.
