MSc Accounting and Financial Management
This course is designed for those seeking a higher level of education combined with the...
MSc International Marketing Management
Coventry University - Coventry
INTAKE: September
Program Overview
Coventry University's MSc International Marketing Management is a postgraduate degree program designed to prepare students for a career in the global marketing industry. The course covers a range of marketing concepts, including branding, consumer behavior, digital marketing, and international marketing strategies.
The program is delivered through a combination of lectures, seminars, case studies, and project work. Students will also have access to the latest marketing software and tools to support their learning.
The course is accredited by the Chartered Institute of Marketing (CIM), which means that graduates will be eligible for CIM's professional qualifications.
Overall, the program aims to equip students with the knowledge and skills needed to succeed in the fast-paced and competitive world of international marketing.
Some of the key topics covered in the course include:
- Marketing management
- Brand management
- Consumer behavior
- Digital marketing
- International marketing strategies
- Research methods
- Marketing analytics
The program is taught by experienced academics and marketing professionals, who bring real-world expertise to the classroom.
The course can be completed in one year full-time, or two years part-time. There is also an option to undertake a work placement as part of the program.
Graduates of the MSc International Marketing Management course can go on to pursue careers in a variety of marketing roles, including brand management, market research, advertising, public relations, digital marketing, and international marketing. The degree can also serve as a stepping stone to further academic study or research in the field.
Location
Coventry University - Coventry
Score
IELTS: 6.5
Tuition Fee
£ 20050
Postgraduate Entry Requirements:
- Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 55 to 60% or equivalent.
- English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
- IELTS: A minimum overall score of 6.5 with no individual component below 6.0.
- TOEFL: A minimum overall score of 88, with at least 19 in Listening, Reading, Speaking, and Writing.
- PTE Academic: A minimum overall score of 65 with no individual score below 59.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Coventry University offers a range of scholarships and bursaries to both undergraduate and postgraduate international students, based on academic merit and financial need.
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Future Global Leaders Scholarship: This scholarship is available for undergraduate and postgraduate students and covers up to 50% of the tuition fees. It is awarded based on academic excellence, extracurricular activities, and leadership skills.
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Sports Scholarships: Coventry University offers sports scholarships to students who excel in their chosen sport. The scholarship covers financial support, coaching, and access to university sports facilities.
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Commonwealth Shared Scholarship Scheme: This scholarship is available for postgraduate students from developing Commonwealth countries who wish to study in the UK. It covers tuition fees, living expenses, and airfare.
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GREAT Scholarships: Coventry University is a partner of the GREAT Scholarship Scheme, which offers scholarships to students from selected countries. The scholarship covers up to £10,000 of tuition fees.
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Coventry University Academic Performance Scholarship: This scholarship is available for postgraduate students and offers a discount of up to £2,000 on the tuition fees for students who achieve a high academic performance.
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Coventry University Alumni Discount: Coventry University offers a 15% discount on the tuition fees for international students who have previously studied at the university.
It is important to note that eligibility criteria, application deadlines, and award amounts vary for each scholarship.
Coventry University's MSc International Marketing Management program aims to provide students with the skills and knowledge necessary for a career in marketing management in a global context. Graduates of this program are well-equipped for careers in marketing, advertising, brand management, market research, and consulting, among other fields.
Potential job titles for graduates of this program include marketing manager, brand manager, advertising account manager, digital marketing manager, market researcher, and marketing consultant. Graduates may also go on to pursue careers in sales, business development, and general management. Some may choose to start their own businesses or work as independent consultants.
The program's emphasis on practical, real-world experience and case studies helps students develop the skills and knowledge necessary to succeed in the international marketing industry. Graduates are well-prepared to work with businesses and organizations of all sizes, across a variety of industries, and in locations around the world.
