Master of Business (Marketing Stream)

The Master of Business program at SETU, with a specialization in Marketing, is meticulously designed to prepare students for leadership roles in the dynamic and ever-evolving field of marketing. This program equips students with the knowledge and skills required to create, implement, and manage effective marketing strategies.

Curriculum: The program's curriculum is thoughtfully designed to provide students with a comprehensive understanding of marketing. Courses cover a wide range of topics, including market research, consumer behavior, digital marketing, brand management, and marketing analytics. Students gain hands-on experience with marketing tools and technologies, ensuring they are well-prepared to tackle real-world marketing challenges.

Research Focus: SETU places a strong emphasis on research within the field of marketing. Students are encouraged to engage in research projects that explore emerging marketing trends, consumer insights, and innovative marketing strategies. The faculty, composed of experienced researchers, actively support and mentor students in their research endeavors, fostering a culture of inquiry and innovation.

Industry Engagement: One of SETU's strengths is its extensive industry connections. The Master of Business program incorporates practical experiences, internships, and collaborations with marketing agencies, corporations, and startups, ensuring that students gain real-world exposure to the dynamic landscape of marketing. This practical engagement equips graduates with the skills and knowledge needed to excel in marketing roles.

Global Perspective: SETU promotes a global perspective within its programs, including the Master of Business with a Marketing Stream. The curriculum explores international marketing practices, global consumer behavior, and the significance of global markets. The diverse student body and faculty enrich the program with a multitude of global perspectives and insights, preparing graduates for marketing in a globalized business environment.

Postgraduate Entry Requirements

Academic Qualifications: A minimum of 60% or above in your previous academic qualifications is required for most postgraduate programs.

English Language Proficiency:

• IELTS: Overall score of 6.5 or 7.0, with a minimum of 6 in each section.
• TOEFL: An overall score of 90, with no less than 18 in each section.
• PTE: An overall score of 64, with a minimum of 58 in each section.
• DET (Duolingo English Test): An overall score of 100.

Students must provide:

• academic marksheets & transcripts
• letters of recommendation
• a personal statement - SOP
• passport
• other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.

South East Technological University offers a range of scholarships tailored to support and recognize the academic achievements of international students. These scholarships aim to facilitate access to high-quality education and contribute to the university's diverse and dynamic learning environment. 

International Merit Scholarships: These scholarships are designed to reward outstanding academic performance. They are available for both undergraduate and postgraduate students and can significantly offset tuition costs.

Research Scholarships: South East Technological University encourages international students to engage in groundbreaking research. Research scholarships may be available to assist students in various research projects, contributing to advancements in their respective fields.

Diversity Scholarships: The university recognizes the value of a diverse and inclusive student body. Diversity scholarships aim to support students from a range of backgrounds and promote multiculturalism within the university community.

Excellence in Sports Scholarships: For international students with exceptional sporting talents, excellence in sports scholarships may be an option. These scholarships recognize and support student-athletes in their pursuit of academic and athletic success.

Exchange Program Scholarships: South East Technological University encourages international exchange programs to promote cross-cultural understanding. Scholarships may be available for students participating in exchange programs with partner institutions.

Industry-Specific Scholarships: Some scholarships are designed for students pursuing specific fields of study, such as STEM (Science, Technology, Engineering, and Mathematics) disciplines, arts, or business. These scholarships may be provided in collaboration with industry partners.

Community Engagement Scholarships: The university values community involvement and engagement. Scholarships may be awarded to students who actively contribute to the local community through volunteer work and civic participation.

Graduates of the Master of Business program with a Marketing Stream at SETU have a wide array of career options available in the field of marketing.

Marketing Manager: Graduates can assume roles as marketing managers, responsible for developing and implementing marketing strategies, overseeing campaigns, and managing marketing teams.

Digital Marketing Specialist: Opportunities exist for graduates to specialize in digital marketing, focusing on online advertising, SEO, content marketing, and social media marketing.

Brand Manager: Graduates may work as brand managers, responsible for building, maintaining, and promoting brand identity.

Market Research Analyst: Graduates can become market research analysts, conducting market research, gathering data, and providing insights to support decision-making.

Advertising Executive: Graduates can work as advertising executives, creating and managing advertising campaigns for businesses and organizations.

Product Manager: Opportunities are available for graduates to work as product managers, responsible for developing and launching new products in the market.