MSc Accounting and Banking
The MSc Accounting and Banking program at Bangor University is designed to equip studen...
MBA International Marketing
Bangor
INTAKE: Jan & Sept
Program Overview
MBA International Marketing: The MBA International Marketing program at Bangor University is designed to equip students with the knowledge and skills necessary to excel in the fast-paced and ever-evolving field of international marketing. This program combines fundamental business management principles with a focus on global marketing strategies, enabling students to develop a deep understanding of marketing practices in an international context.
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Holistic Curriculum: The program offers a holistic curriculum that covers a wide range of marketing disciplines, including global marketing strategies, consumer behavior, market research, branding, digital marketing, and international business. This comprehensive approach provides students with a solid foundation in marketing theory and practical skills required to succeed in the global marketplace.
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International Perspective: Recognizing the importance of cultural diversity and global perspectives in marketing, the program emphasizes the understanding of international markets and the ability to adapt marketing strategies to different cultural contexts. Students learn about market entry strategies, international distribution channels, cross-cultural communication, and global market trends, enabling them to navigate the complexities of international marketing effectively.
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Industry-Relevant Skills: The MBA International Marketing program focuses on developing industry-relevant skills that are highly sought after by employers. Students gain practical experience through case studies, simulations, and real-world projects, allowing them to apply marketing theories and strategies to solve complex business problems. Additionally, they develop skills in market research, data analysis, strategic planning, and digital marketing, preparing them for the demands of the modern marketing landscape.
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Guest Lectures and Industry Connections: Bangor University maintains strong connections with industry professionals and organizations. The program leverages these relationships by inviting guest lecturers from the marketing industry who share their experiences and insights with students. This exposure to real-world expertise enhances students' understanding of the practical applications of marketing concepts and provides valuable networking opportunities.
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Professional Development: The MBA International Marketing program places a strong emphasis on professional development and career readiness. Students have access to career support services, including workshops, career fairs, and networking events. They receive guidance on developing their personal brand, enhancing their communication and presentation skills, and preparing for job interviews, ensuring they are well-equipped for success in their marketing careers.
Location
Bangor
Score
IELTS 6.5
Tuition Fee
£ 18300
Postgraduate Entry Requirements:
- Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 55% or equivalent.
- English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
- IELTS: A minimum overall score of 6.5 with no individual component below 6.
- PTE Academic: A minimum overall score of 55 with no individual score below 51.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Bangor University offers a range of scholarships and financial support options to both domestic and international students. These scholarships aim to recognize and reward academic excellence, as well as support students from diverse backgrounds.
- Vice-Chancellor Scholarships: These scholarships are awarded to exceptional students who have demonstrated outstanding academic achievements. They are available for undergraduate and postgraduate students across various disciplines.
- Country-specific Scholarships: Bangor University offers scholarships specifically for students from certain countries or regions. These scholarships may have different eligibility criteria and application processes. Examples include the India Scholarships, Nigeria Scholarships, and Vietnam Scholarships.
- Bangor International Scholarships: These scholarships are available for international students pursuing undergraduate or postgraduate studies. They are based on academic merit and can significantly contribute towards tuition fees.
- Sport Scholarships: Bangor University offers scholarships for talented athletes who excel in sports. These scholarships provide financial support, training opportunities, and access to sports facilities.
- Alumni Scholarships: Bangor University offers scholarships exclusively for its alumni who wish to pursue further studies at the university. These scholarships aim to encourage ongoing education and support the university's graduates.
Graduates of the MBA International Marketing program from Bangor University have excellent career prospects in a variety of industries and roles.
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Global Marketing Manager: Developing and executing international marketing strategies, managing global campaigns, and coordinating marketing activities across multiple markets.
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International Brand Manager: Developing and maintaining international brand identity, conducting market research, and creating marketing strategies to enhance brand presence globally.
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Digital Marketing Manager: Overseeing digital marketing initiatives, including social media campaigns, search engine optimization, content marketing, and digital advertising in an international context.
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Market Research Analyst: Conducting market research to gather insights on consumer behavior, market trends, and competitor analysis to inform marketing strategies and decision-making.
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International Business Development Manager: Identifying and pursuing new business opportunities in international markets, establishing strategic partnerships, and expanding the organization's global footprint.
